Last year mobile opens surpassed the 50% mark thus highlighting the importance of mobile emails looking flawless across multiple devices. Other major shifts such as Outlook.com replacing Hotmail, or Google introducing Gmail tabs makes you wonder what happened to the most popular email clients in 2013.
How many emails are flooding your inbox every single day? And how many of these emails would you label as ‘memorable experiences’?
One of the biggest challenges businesses and brands have nowadays, is to create memorable experiences across different customer touchpoints. If you send out too many emails, you will annoy your customers and they will file you as spam. If all you do is send out salesy emails, it won’t reflect well on your business. Since mobile opens have surpassed desktop and webmail opens, poorly designed emails won’t keep you in the game either.
Loads of changes marked 2013 as one of the biggest years for email marketing. While some business people are still struggling with crafting readable mobile emails, providers such as Apple, Google and Microsoft kept fighting for email clients and market shares.
Let’s go ahead and take a deep dive into the stats.
Today’s infographic provided by Litmus shows the top ten most popular email clients of 2013 along with the opes by environment: mobile, desktop, and webmail.
Email Clients Stats Overview
- iPhone and Outlook were the #1 and #2 email clients all year in 2013.
- 51% of emails were opened on a mobile device.
- Mobile email opens increased 21% in 2013.
- iOS represents 38% of total mobile market share.
- Outlook continues to dominate desktop opens.
- Gmail email opens increased 50% in 2013.
Over To You
What are your favorite email clients? Do you use the same provider across different platforms?