Twenty content marketing stats you need to know now that we’re halfway through 2014. The way content is delivered has shifted the focus from outbound to inbound marketing. It’s the era of creative content creators. Blogs, images, videos, and podcasts are conquering the world.
Traditional marketing (push marketing, outbound marketing) where you push products and services onto customers and literally buy their interest is still dominating. Nevertheless, more and more marketers seek to educate and interact with prospects and customers. Two-way communication is the name of the game.
Social media as part of content marketing has changed the way we communicate. People are more in control of the information they receive and read. Quite the opposite is the case with outbound marketing where the company is in control.
The recent shift in consumer behavior
The days where you buy, or beg your way in have now become “earn your way in”. You do that by establishing a strong content marketing strategy that includes blogging, SEO, social media, email and video marketing, and podcasting. The key is to create a bouquet of tactics that reaches your ideal customer and provides massive value.
The fundamentals stay the same. You first have to define your target audience prior to looking for the channels where they like to hang out.
The third thing is to craft a powerful marketing message that reaches your ideal customer. The message has to be different, it has to make you stand out in this loud and crowded world. A compelling ad campaign requires a well crafted and highly-targeted marketing message.
Content marketing stats for 2014
Here are seven captivating stats to underline the importance of having a powerful content marketing strategy in place:
1. $135 billion will be spent on new digital marketing collateral in 2014.
2. Internet advertising will make up nearly 25% of the entire ad market by 2015.
3. 78% of CMO’s think custom content is the future of marketing.
4. Social media marketing budgets will double over the next 5 years.
5. 52% of all marketers have found a customer via Facebook in 2013.
6. 43% of all marketers found a customer via LinkedIn.
7. B2B companies that blog generate 67% more leads than those that don’t.
The team at WebDAM created a handy infographic with 20 captivating content marketing stats for 2014. Checkout the facts below and see where you can improve your current marketing approach to maximize your potential and boost profits.
What about your inbound marketing strategy?
What content marketing stats and facts surprised you most? Is there something you’d like to add to the insights above?