How do you attract public attention? Going viral with a video is definitely a great way to attract massive attention, traffic and improve conversion. And if you want to reach millions of people post an entertaining video or get some inspiration from the most successful commercial ads on tv.
Video marketing is one of the sales tools that was used massively in 2012. How do you know whether your content is interesting enough to attract a huge audience?
CBS News had this to say recently…
“…one common element seems to be that as entertainment these videos can stand on their own, mostly avoiding the kind of blatantly promotional pitch that mars many commercials while still managing to deliver the sponsor’s message.”
Let’s have a look at 3 of the most successful commercial ads on tv in 2012…
1.TNT and “Push to add drama”.
TNT launches in Belgium with the video ‘Push to add drama’. A fantastic idea to invite people to discover a new tv channel that focuses on drama. How did TNT do it? They simply added some drama…
2. Visa and “The Difference”.
Visa’s “The Difference” London 2012 Olympic ad. The aim of the campaign was to encourage people to support Olympic and Paralympic athletes worldwide for their amazing attitude and efforts.
3. Carlton Draught and “Beer Chase”.
Carlton Draught “Beer Chase”. Watch 90 seconds of pure entertaining silliness.
What were your favorite commercial ads this year? Did you enjoy the brand campaigns from this year’s Super Bowl or Summer Olympics?
Companies like Apple, Procter & Gamble, Mercedes, Samsung etc. had amazing campaigns this year. We decided to pick the 3 videos above and cover the topics Drama – Difference – Silliness.
Which one is your favorite ad and more importantly, why?
Looking forward to your perspective regarding commercial ads on tv.