Is direct mailing part of your online marketing strategy? If you want to create an effective email marketing campaign that will help you generate leads and turn prospects into loyal customers, you’ll need to follow and implement a few proven steps.
Before we analyze the 4 components of a successful email strategy, let’s have a look at the following ‘How to’ video. The tutorial highlights the benefits of subscribing to your list and shares valuable best practices you can use to turn leads into loyal customers.
4 steps to creating a highly responsive email marketing campaign:
Here’s what Joy Gendusa had to say recently on Smart Business Network…
Step 1: Use direct mail.
This effectively generates leads to fuel your marketing growth.
In addition to using targeted mailing lists to reach out to prospects, a truly complete marketing system is dual-focused. It doesn’t just focus on new clients. You have to continue to build the loyalty of your current clients as well.
Marketing to both prospective and current clients is the best way to create sustainable growth. This allows you to simultaneously build your brand recognition and your brand loyalty.
Step 2. Track your mailings.
This is how you prepare yourself for success.
When your direct mail reaches your prospects’ mailboxes, the calls and Web visits will start to come in. You need to be ready for that. You can’t get the best return for your investment in a mailing if you don’t put yourself in prime position to convert every lead generated. Luckily, you can do this by tracking your postcards or mail. Your mail house should offer this to you.
Step 3. Develop a follow-up system.
This gives you a form of hassle-free review to get the most out of every lead.
A majority of your prospects will visit your website before they call your office. So once you’re prepared to handle your in-office response, you have to do the same for your online presence. Without a system in place to follow up with these prospects, your leads will likely slip away.
I’ve found that a wonderful online resource for this is Google Remarketing. It provides you automatic targeted follow-up with prospects that visit your website.
Step 4. Track your response.
This is how you empower yourself to continually improve your results. Call tracking is the way to do it.
Using a unique routing phone number on your mailing, call tracking allows you to track the response that each campaign achieves. You can also experiment with design or message changes to optimize your marketing response.
This technology records your calls so you can quality-check your reception process and sales tactics. Lastly, it gives you all the data and resources you need to continually analyze and improve your marketing results.
In order to grow your client database on a consistent basis and achieve your desired results, you need to include all 4 elements mentioned above.
Do you have any additional suggestions? How do you setup your email marketing campaign?