Let’s say you’ve done your due diligence and created your website marketing plan. Now you’re eager to implement all the strategies included in the plan in order to reach your business goals and objectives. So far, so good.
What if you knew about the following common website mistakes? How would this information affect the process of designing and executing your website marketing plan? Would it be helpful to your business?
Suppose you answered the third question with a clear ‘Yes’.
I’d like to highlight what Forbes recently had to say about this topic…
1. Designing for the “Cool” Factor
[…] Figuring that a flashy design will stick in people’s minds, you forgo clarity.
While people may think your site looks good, they won’t remember what your service or product is all about. They might not even grasp your concept while they’re on your site, causing them to hit their back button or move on without a second thought.
Ouch. Visitors can be fickle, so make sure to focus on explaining what your startup does and how it will help make your customers’ lives better.
2. On-Page Overwhelm
In an effort to tell people all the reasons they need to sign up for your service or product, you might go overboard and cause more harm than good.
If you have more than three major pieces of information or options on a page, you’re likely overdoing it. When it comes to designing effective websites, keeping the visual options to a minimum always results in better conversions.
Instead of packing your website with the 20 different reasons to try your product, focus on the big three benefits that you can deliver. Think of what your startup helps people get more of, or get less of, whether that’s getting more sleep, or getting less anxiety.
3. Not Testing On All Devices
Your website looks great on your computer and maybe your phone too. But have you tested it on a variety of different devices? Or, have you considered making your website design responsive, which means that it will resize based on the dimensions of the screen? […]
4. Forgetting to Ask for Contact Details
Most visitors who land on your website will not buy your product or service. It’s just not going to happen — but it doesn’t mean that you should let these curious folks walk away into their busy lives, never to return.
Instead, make sure you have a simple and prominent way for them to stay in the loop with your startup’s progress. Make the offer to join your email list an inviting one by focusing on what benefits they will get from hearing about your startup.
If you can’t think of anything, consider creating free content in the form of articles or videos that you think will be of interest to your ideal customers. No one can turn down a highly targeted freebie that’s designed to solve their exact problems.
5. Not Offering a Taste Before Asking for the Sale
Speaking of freebies, do you have anything on your website that people can try before they buy? Depending on your product or service, you might be able to offer a taste before asking them to commit by plunking down their credit card details.
If you offer an ongoing service, it’s a great idea to let people get used to your software or services because they’ll be hooked and won’t want to stop using it. Try offering a free trial, and be generous – if you did your job right in creating your offering, people will take you up on your paid version, too.
Think outside the box on this one, because offering a sample is one of the best ways to get people open to buying from you.
Anything else you could do wrong?
Well, the answer is ‘yes’. Therefore make sure to checkout this short 2 min video and avoid these mistakes too….
Where these tips helpful? What else is there to avoid when designing a website marketing plan?