On one side we have a marketing strategy plan and than we have Benjamin Franklin. What are the commonalities? What can we learn from Uncle Ben about marketing?
Benjamin Franklin was a courageous leader with a great vision who moved and shaped our world.
“All mankind is divided into three classes: those who are immovable, those that are moveable, and those that move.” – Benjamin Franklin
Heeding Benjamin Franklin’s Advice – The Action Plan
5 Step Marketing Strategy Plan
Here’s what Forbes had to say recently…
To honor the change agents who formed our country and to encourage the change agents who continue to do remarkable things today, here is a bit of advice from my Uncle Ben.
1. “We must indeed all hang together or, most assuredly, we shall all hang separately.”
Creating meaningful change for any organization requires committed teammates who are resolved to overcome individual differences to achieve a higher goal. Great CMOs understand this and are becoming an aligning force in the C-suite.
2. “By failing to prepare, you are preparing to fail” –
The best way to align an organization is to develop a compelling plan of action. By articulating the case why the status quo is no longer tolerable, defining the new desired state and laying out a plan that unifies the energy of the organization, marketing change agents can become the catalysts for transforming their businesses.
3. “Energy and persistence conquer all things.” –
Real transformation doesn’t happen overnight. It often takes years of overcoming obstacles, re-inspiring doubters and celebrating small victories to reinvent a firm’s approach to engaging customers and delivering superior experiences. Successful change agents somehow find the energy to persevere through the challenges and make their visions reality.
4. “When you are finished changing, you are finished.” –
This maxim not only applies to individuals but to organizations. With technological advances that have created the digitally enabled, socially connected customer – whose decision journey today is radically different – marketing departments and the people who lead them must evolve their skills at an ever-increasing rate. Astute marketing executives understand this and are become revolutionary leaders in their own right.
We would like to add a fifth step to the list above…
5. “Make a difference TODAY.”
This one is to encourage every marketing change agent to continue to step out and make a difference. The world needs a positive impact and all of us marketers can help achieve this goal.
What actions will you take today to shape your future in a positive way? How will you amend your current marketing strategy plan?