Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash!
Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay additional shipping costs to order food and clothes online for items that we might easily pick up in a store on our way home. When a company comes up with a new marketing concept, we jump right on board. Convenience prevails.
Amazon Dash: Online Grocery Shopping Experience Transformed
Amazon is testing a new device called Amazon Dash to help consumers with grocery shopping. This fancy Wi-Fi device scans grocery items so that you can add them to your online shopping card. Your task is essentially to wander around the house, scan the items you need (simply scan the grocery barcodes), and place the order through Amazon Fresh. In addition to that, you can also use the built-in microphone to verbally add items to your online shopping card.
Let’s see how the whole thing works in the following promotional video below…
Scanning & Shopping with Amazon Dash
What’s your first impression? Will this little “kitchen-like” device revolutionize grocery shopping?
Currently, this barcode-scanning wand is only available for a few people that use Amazon Fresh — which is Amazon’s grocery-delivery service.
Amazon Fresh was launched back in 2007 in the Seattle area and has expanded since to parts of California. After a free 1 month trial, the Amazon Fresh service costs $299 a year. The program provides same day or early morning delivery of your groceries.
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Scanning barcodes and ordering groceries online isn’t a new concept. There are dozens of apps such as Grocery IQ, OurGroceries, Couple, and ShopWell that help you scan codes and build a shopping list.
Why is Amazon Dash & Amazon Fresh different from other grocery delivery companies?
So many companies have failed in this field. Why is Amazon going to survive in this market? Especially since comparisons have found that Amazon Fresh’s prices are higher than traditional stores.
Amazon has a again clever business concept — the subscription model. You get a free trial for one month and than you’re locked in at $299 per year. Will you consider buying your groceries somewhere else since you already paid that money for Amazon Fresh? Most people will probably stick to Amazon.
Also let’s not forget the magic wand, the Amazon Dash. Now combine the two: subscription model + magic Wi-Fi device. Pretty nice model don’t you think?
What’s your opinion?
What makes Amazon Prime Fresh and Amazon Dash different from your stand of view? Do you consider it to be a powerful concept? Why yes / Why not? I’d love to hear your thoughts on this one in the comments below.