The Size of Your Thoughts Shapes Your Future
Think big or be realistic which one is it going to be? Have big goals and hunt down your dreams or stay safe and expand your comfort zone step by step? What if the size of our thoughts really matters?
MEET KRISZ ROKK - CEO of Strength In Business, international speaker, entrepreneur, and author of the Amazon bestseller "Die Podcasting-Goldgrube", Krisz Rokk owns & operates a successful company providing personalized marketing services for high performers. Be bold. Reach out.
Business is a Spiritual Game
Some say we have an economical problem. Than we have those who like to point their fingers towards the political establishment or put the blame on the current financial system. Add to the groups above those who regard social issues as the main culprit.
What if everything we face today stems from a spiritual level? What if business is more of a spiritual game than a money game?
How Do You Tackle Crisis?
The next crisis is just around the corner. Are you prepared? How will you face it? In a constructive or destructive manner? What rituals, patterns, habits and models do you fall back to when crisis hits?
The Facebook Account Suspension Game
Have you ever violated Facebook’s community standards or their ever changing terms and conditions without knowing exactly what you did wrong? Welcome to the Facebook account suspension game. You can join this club from anywhere in the world, at anytime. Obviously, you need to have a Facebook account in order to participate in this funny adventure.
The Lessons We Need Are in the Tasks We Avoid
Writing a novel, applying for a particular job, asking that beautiful girl out, selling the old stuff from the garage … Fear wears many masks and layers. It’s a master of disguise. Most people will do whatever it takes to avoid pain without acknowledging the fact that on the other side of it lies freedom and opportunity.
The Future is Multichain
There is no perfect blockchain. No matter how deeply in love we are with the notion of singularity or one chain to prevail over all other chains, if we want abundance, we need to go multichain.
Your Life is a Battle with Your Mind
Who are we actually fooling in this 3D game of life? What goes on between your ears will determine pretty much the trajectory of your life. Your destiny is directly correlated with your decisions, therefore understanding the battle that goes on in your mind which you’re involved in consciously or unconsciously, is absolutely crucial. The last thing you want is a battle on autopilot.
When You Stop Looking for Shortcuts
The hunt for shortcuts has never been more absurd and yet there is this false belief accompanying these players that bathing in the illusion of skipping through the experience of the journey leads to satisfaction, happiness, wealth and fulfillment.
3 Powerful Books on Becoming Rich
There are quite a few very well written books on becoming rich one can find when going back into history but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books a special twist by combining this intriguing topic with key elements from human psychology, quantum physics and spirituality.
Tips for Small Businesses Under 100k in Revenue
If you have a small business that generates less than 100k in revenue and you’re trying to apply sophisticated techniques to your game plan imitating some bigger entities, you will most likely fail. The harsh truth is, that most of what you’ve been told to do is irrelevant for a business under 100k.
When You Stop Writing for AI
There’s nothing wrong about adhering to search engine and big business rules on your quest to growing your company and making more money, however, if you want to connect with humans on a deeper level, you better start magnetizing the spirit and stop writing for AI. Can you actually combine the two aka write for humans and AI at the same time?
Not Doing What Clients Want
Clients aren’t as dumb as advertising agencies and marketing moguls consider them to be. When that sizzling of dishonesty and the rusty taste of that lack of integrity is left in the energetic field of the deal, something nasty remains in the air.
We Have No WiFi. Talk to Each Other.
Rather than ask the obvious question: Why did WiFi aka a piece of technology change our behavior?
… we should ponder and ask a better one: How can we reverse engineer behavioral patterns to better understand what the human psyche is facing on a large scale?
A Powerful Word in Business and Life
One might argue about the many words that make out the portfolio of a successful business, however there’s unanimous consensus when it comes to putting this next term on the pedestal. The power derives from its meaning, intonation and intent.
Build A Team of Executors Or Struggle
Finding executors who help you make your dreams come true are very rare. In the 20+ years that I’ve been in business I noticed that it’s really hard to build teams who know how to implement. It’s something every company struggles with no matter the size.
Power Up Your Talents
You come to this world with at least one talent. Which one it is remains for you to uncover. The quicker you find and unleash it, the smoother you’ll be able to navigate in life. Then there are those who enter this realm equipped with more talents. A lifelong journey of experiences and situations will unveil some of them to you, however, if you’re not paying attention they will remain dormant for good.
When Business Meets Spirituality
When profits, cash flow, success, obsession and pushing forward are the only buzzwords you hear around you, more often than not, you think you’re on the right track. Are any of the above-mentioned nuggets of wisdom going to unlock the safe that many brag about or is it rather going to send you deeper down into a blurry maze of confusion?
Decentralized Audio Podcasting with Aureal
Podcasting has taken the world by storm. Now, things are about to change radically, meaning hosts can take back their power by connecting their shows to decentralized blockchain-based platforms thus circumventing censorship and other nasty restrictions. Today, I’d like to introduce you to Aureal, a social podcasting Dapp powered by the Hive blockchain.
Metaverse: A Simulation Within the Simulation
While the vast majority of people is debating about the different nuances and flavors of the Metaverse being a “Centra-Verse” or a “Decentra-Verse”, fellow humans are relentlessly sucked into the vortex of this amazingly disguised simulation that is being built inside the simulation.
Choice Is An Illusion
“Choice is an illusion. You already know what you have to do”. Those of us working in the marketing realm more or less understand how profound this statement is when it comes to creating the illusion of choice around a product or service. Isn’t this one of the biggest tricks in life?
When Marketing Worlds Drift Apart
There is a marketing world out there that operates based on trust, community, integrity, caring, sharing, friendship, kindness and love for fellow humans. This might sound far fetched and fairytale-like if you’ve spent your entire life giving your valuable time, energy, money and attention to entities, organizations and structures that have been brilliantly designed and disguised to suck everything out of you without you even noticing.
Thinking Outside The Box
We live in a box, we drive to work in a box, we eat lunch from a box, we look the entire day into a box and we go to bed in a box only to repeat the whole process again the next day. This is how most humans live their lives. And then you wonder why you’re not creative enough, why you can’t come up with new strategies and ideas for your business or why you can’t find your soulmate.
Your Mess Is Your Message
Who would have thought that what bothered me most in my corporate career will one day become the catalyst for my message on my entrepreneurial journey. In the beginning the road seemed a bit foggy but as I dug deeper into the rabbit hole, the veil lifted and things got crystal clear.
Hope Is A Beggar
This is a time in history when it is not enough to simply hope; this is a time to know and more importantly, to know how. It’s definitely a great time to invest in yourself because you are investing in your future.
Decentralization in the Era of the Unknown
The constant push towards centralization raises some big questions and concerns whether this is a desirable path especially for smaller entities. Whereas big businesses can afford to “play” with concepts as they see fit, smaller entities do not have the luxury of throwing millions of balls to a wall and not be bothered if none sticks.
Business Lessons from the Inquisitive Mind
Are you tapping into the secrets unveiled to you by your inquisitive mind or do you keep this door closed afraid of unleashing your superhuman capabilities? Seeking the truth in business can be daunting. Let the following business lessons guide you on your entrepreneurial path.
Swing it Like Pareto
According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact?
3 Powerful Books to Strengthen Your Mental Stamina
There are so many wonderful books on the topic of mindset and mastering your mind but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books on mental strength a special twist by combining this fascinating subject with key elements from science, spirituality and extreme sports.
FAAMG Advertising: Being at the Mercy of Gatekeepers
FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin.
Deploy Critical Thinking While Navigating Through Uncertainty
Critical thinking is undesirable yet extremely important nowadays! The last thing we need is a herd mentality. That’s not freedom, never was and never will be irrespective of the mainstream narrative – which by the way is becoming increasingly authoritarian as days go by.
Experimenting with Alternative Marketing Platforms
As traditional marketing channels have become increasingly centralized, the urge to look for alternative marketing platforms has led to a bouquet of new networks competing for users and their precious time AKA attention.
The Power of Decentralized Marketing
Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything.
Where to Go When Centralized Social Media Kicks You Off Their Platform
Unless you’ve been living under a rock, it’s hard to imagine you not being exposed, directly or indirectly, to the shenanigans that are currently going on across all the major centralized social media networks. What are the alternatives?
Why Going Back to the Carrot Factory is Not an Option
Fear, acquiescence, greed and shame are all vital elements of the program. Love, creativity, caring and empathy on the other hand are clear signs of you attempting to leave the all encompassing cube thus enabling you to take a sneak peek into the control room of the matrix. It’s similar to entrepreneurship AKA having your own business: once you experience the tremendous upside and freedom that comes with it, you’ll do whatever it takes to never have to cross the front doors of that carrot factory again.
Why You Need to Make Uncertainty Your Best Friend
Uncertainty … If you’re afraid of it, it will numb you. If you’re running away from it, it will hunt you down. Learning to become familiar with the unknown is one of the most precious lessons that you can take away from life. The process starts inside of you, although the nudges will most likely come from the outside world. Coziness is what’s causing nausea and sleepiness, stepping into the unknown on the other hand forces you to transform, grow and evolve.
Marketing Beyond the Age of Data Monarchy Emperors
What’s the world’s most valuable resource? Imagine a handful of companies sending out free invites to their parties and billions flocking to these virtual laboratories where they can entertain their fantasies, express their deepest fears, desires and secrets only to be part of a very peculiar social experiment with a diabolic level of addiction.
Are You Paying Attention to Your Sidewalk?
Ready to pay a little more attention to your sidewalk? We live in challenging times and a lot of people are falling victim to mental health disorders and diseases. Psychiatrists are booked for months and years ahead while seemingly more and more people turn to outside factors to get help.
Humans or Machines: Whom Do You Create Your Content For?
What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the alternatives?
Why Bother with Blockchain Social Ads?
Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads.
When You Hand Your Power Over to Social Media Tech Giants
Putting all your eggs in one basket can be disastrous. Handing over your entire marketing power to a handful of social media platforms can very well ruin your business. On the other hand, scattering your energy, money, time and other resources all over the place isn’t the smartest strategy either.
When You Dare to Be Original in Life
Why follow the herd mind when you can liberate yourself from fear, anxiety, frustration, anger or disbelief and reclaim your power? Why not dare to be original again? We’re so afraid to be ourselves. When something doesn’t feel right on the inside, we blame outside factors trying to fix whatever is in our reach to eventually realize that it all stems from within us.
Ditching Offline Marketing to Run Facebook Ads
Why would a business owner pour all his/her money into Facebook ads to the detriment of say word-of-mouth marketing that’s making up 80% or more of their business? Is it because it’s more comfortable to run ads from a computer instead of shaking hands, answering hard questions from customers and asking for referrals?
Building a Sustainable Business: Sprint, Marathon or Both?
Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor?
Why You Need to Find the Right Tax Advisor
Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit.
Do You Really Need All Those Facebook Apps on Your Phone?
Battery vampires, data gatherers, addiction boosters – these are some of the commonalities of today’s social media apps. Does this also apply to the big family of Facebook apps? The final decision as to whether you need or want to have all of them installed on your phone is totally up to you.
Don’t Waste Your Time Selling to the Unsellable
Trying to sell to the unsellable is a total waste of time. Willing to leave the room AKA end a sales pitch early in the game and walk away without a deal requires a great level of self-awareness, an in-depth knowledge of who exactly you want to work with and lots of confidence.
Why Sticking to the Fundamentals Enables You to Become Extraordinary
I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical.
A Tribute to Marketing Legend Dan Kennedy
Dan Kennedy had a massive positive impact on me. He defies the odds of conventional wisdom and provides you with wisdom that you can draw from for many decades to come. Dan Kennedy will always be my marketing mentor, a legend and true maverick.
Facebook Advertising Workshop: There’s No Compression Algorithm for Experience
My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior.
When the Magical Relationship Between Health and Business Gets Shattered
Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call.
Fighting for Uniqueness in a World of Copycats
You’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. Are you battling to fit in into society, school, the entrepreneurial lifestyle, some crazy fashion trend, or other ‘fill in the blanks’?
Leave a Legacy by Writing a Book
Don’t let common myths and misconceptions stop you from writing a book. Don’t let other people’s good opinions infuse self-doubt and shatter your confidence. Write your book. Leave a legacy worth sharing.
Reflections on a Decade of Podcasting
It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it.
Why Bother with Contracts?
Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust.
Facebook Advertising Mistakes: When Duplication Becomes the Norm
On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had.
Burger or Fries – Which One Comes First?
When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu?
13 Marketing Quickies to Quench Your Thirst for Knowledge
Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less.
Guess What Interaction Has the Highest Sales Impact
Why do the wealthiest people on this planet meet in person and close deals behind doors? Why does the Elite hang out in Davos, Switzerland at the World Economic Forum (WEF) or at the Bilderberg conference? There is one type of interaction that trumps all other methods combined and has the most powerful sales impact.
3 Facebook Advertising Challenges to Tackle Right Away
These actionable tips will help you transform three common Facebook Advertising challenges into opportunities for growth to ensure you get great recurring results consistently over a long period of time.
Personalized Marketing: Double Down On Your Strengths
Mass marketing or personalized marketing? What’s it gonna be? Are you going to blast out your posting to the masses or will you deliver individualized messages to your most relevant audience? Sometimes you can do both whereas other times you’re better off with the latter.
Multiple Beats One: Never Rely On One Marketing Channel
Having all your revenue coming from one source is a huge risk. Using a single sales and/ or marketing channel to market your business is a fatal mistake. Single-source dependency aka over-reliance on any one thing can ruin your business. How many sources do you use to promote your business?
5 Steps of a Simple Sales Cycle
The sales cycle is probably the most important part of a business cycle. You can be a master in lead generation however, if you don’t turn those leads into paying customers, you might as well call it a hobby instead of a business.
How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process
You can do the right thing when it comes to marketing and branding, that is create valuable content for a relevant audience, onboard leads via Facebook ads and build relationships on LinkedIn — but if you can’t generate sales, you’re in trouble. Today I’d like to switch gears and talk to you about the sales process.
3 Common Small Business Challenges and How to Overcome Them
Getting the right customers through the door, hiring talented personnel, managing cash flow, putting marketing systems in place to be able to sell more products and services, reducing inventory… these are some of the small business challenges that you’ll encounter if you decide to embark on this journey and be your own boss.
Top 7 Facebook Advertising Tips for 2018
Here are seven Facebook advertising tips that work this very moment. As things change and Facebook releases new features and campaign types, these tips need alterations, too. Ancient Greek philosopher Heraclitus said that, “Change is the only constant in life”. If there’s one area this applies to more than ever, it’s social media.
Increase Cash Flow by Keeping Your Expenses in Check
This is the second part of the Cash Flow (CF) series. Today, we’re going to have a look at the second part of the equation, which if left unmastered, will cause major pain in your business, often leading to you being forced to shut doors. Practical tips to increase cash flow.
3 Actionable Marketing Tactics to Increase Cash Flow
Cash flow (CF) is the Holy Grail. It’s the lifeblood of your business. Knowing how to pick the right mix of marketing tactics to boost your CF pot will be of tremendous value to the future of your company.
5 Evergreen Marketing Recipes for Small Business Owners
What’s one of the most enjoyable memories you have from visiting a restaurant? There were some amazing marketing recipes at play here that allowed you to remember this occasion and store it in your “magical experience” life drawer. Most things happened unconsciously, other you were more or less aware of.
Small Business Owners: Why You Must Leverage Your Strengths In Business
For small business owners: discover the misleading passion vs. strengths idiom. Learn how to identify your unique strengths in business so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures.
Small Business Owners: How to Harness the Power of Marketing Funnels
For small business owners: discover how to gain competitive advantage by incorporating proven marketing funnels into your business. You see, most business people do not approach their business and marketing needs in an organized manner that is essential for setting them apart from the crowd.
Small Business Owners: How to Harness the Power of Podcasting
For small business owners: discover the amazing power of Podcasting for your business. It has nothing to do with joining the current hype. It’s definitely not about adding one more instrument to your marketing toolkit and overloaded business schedule.
3 Marketing Mistakes Medical Professionals Make When Running Their Own Practice
Discover the three most common marketing mistakes made by medical professionals and learn new marketing strategies and techniques that go beyond mainstream approaches.
Small Business Owners: How to Harness the Power of Twitter
For small business owners: discover the real power of Twitter for your business. It has nothing to do with mass marketing. It’s not about sending out a bunch of tweets or celebrating likes and levels of engagement.
Small Business Owners: How to Harness the Power of Email Marketing
For small business owners: discover how to use Email marketing – a supposedly dead marketing vehicle, to drive customer acquisition and retention, market more efficiently to a highly relevant audience and increase your return on investment.
Small Business Owners: How to Harness the Power of Live Events
For small business owners: discover how to use Live Events to get in front of a like-minded community of people that provides you with quick, valuable feedback so that you can scale your business faster.
Small Business Owners: How to Harness the Power of Amazon Kindle
For small business owners: discover how to use the eCommerce powerhouse Amazon Kindle to share your story, your valuable experiences and all the knowledge you gained during the journey while also making a profit.
Small Business Owners: How to Harness the Power of Facebook Advertising
For small business owners: discover how to use the most powerful social platform on the planet aka how to deploy Facebook advertising in order to boost exposure, onboard more of the right prospects and clients, and increase sales.
Small Business Owners: How to Harness the Power of Social Media
For small business owners: discover three actionable, results-oriented social media marketing tips that you can implement today to boost your presence on social media and get the most out of the specific networks.
3 Buying Triggers You Can Use to Grow Your Sales with Brian Gracon
In the midst of the most-recent recession, why couldn’t you find a parking place at the mall on a weekend or get into a good restaurant without waiting for hours? Why were there waiting lines at the spa and coffee shop? In this podcast interview, Krisz Rokk and award-winning business consultant Brian Gracon use best practices from recession-proof companies to discuss buying triggers and habits of today’s consumer.
The Scuba Entrepreneur: 7 Effective Principles To Improve Mental Stamina
Are there any parallels between extreme sports and business? And if so, what are some of the success principles that you can apply to strengthen your mental game and achieve breakthroughs in business and life? Take these 7 effective principles and apply them to increase your mental toughness and achieve breakthroughs in your business, professional career and life.
How to Build Meaningful Relationships on LinkedIn
How can you use LinkedIn to build genuine and long-lasting business relationships? Is there a proven way for individuals and businesses to connect authentically on this social media platform? Here are five quick hands-on tips on how to build meaningful business relationships on LinkedIn.
Facebook Advertising: 3 Dangers to Avoid
How long can you afford to stay out of the Facebook advertising game? There are more than 50 million Facebook Pages but only 4 million advertisers on Facebook. Why is that? The answer to this question plus three deadly sins of Facebook advertising coming up in today’s blog post.
2 Must-Have Marketing Tools to Work with International Clients
Do you have an international clientele? How do you manage business operations and finances without losing sight of all the atypical needs that business owners from foreign countries may have? These two online marketing tools will help you avoid outrageous bank fees when sending money abroad, closely monitor project performance, increase productivity and maximize outcomes.
3 Marketing Lessons I Learned from Walt Disney
Have you been to Disneyland? Disney World is a true marketing bonanza. It would be a crime to put Walt’s teachings into three simple marketing lessons. However, I do want to share with you the marketing lessons that most stood out for me because they can be applied to ALL businesses.
Facebook Instant Articles: 3 Steps to Becoming a Publisher on Facebook
What are Facebook Instant Articles and more importantly, why should you care? The following three steps will help you become an official Facebook Publisher and thus join the ranks of large media companies such as the National Geographic or the BBC.
Face It & Fix It: How to Avoid Disaster and Turn Around Your Small Business with Mac Attram
What are some of the biggest mistakes small business owners make? Does a small business in the US face different challenges than a small business in Europe or Asia? Is there a common theme aka pattern worldwide? These are some of the topics Krisz Rokk and multi-award winning speaker and investor Mac Attram talk about in this podcast interview.
How to Guide Consumers Through Your Marketing Funnel
What happens when you put your prospects, leads or customers through your marketing funnel? How do you facilitate awareness, interest, desire and action? We’ll have a closer look at the reasons WHY some marketing funnels perform extremely well while others fail and I’m also going to share with you two best practices – one from Amazon and another one from iTunes.
Heather Havenwood: How to Become More Effective at Acquiring the Right Customers With Email Marketing and Mobile Marketing
Is email marketing dying, transitioning or evolving? What’s the current state of SMS and mobile marketing? Krisz Rokk and serial entrepreneur Heather Havenwood talk about it in today’s StrengthInBusiness podcast episode.
3 Common Online Marketing Challenges Small Businesses Face
Are you a savvy member of the small business community feeling totally overwhelmed and exhausted by social media, content marketing, SEO, pay-per-click and things of that nature? Are you desperately trying to keep up with technology and all the Facebook, Snapchat and Instagram craziness going on? Discover three common online marketing challenges small businesses face.
Why Implementing a Formalized Referral System is Key to Growing Your Business
Do you have a formal referral system in place? What are the benefits of referrals, and more importantly, why do you need a process behind it? Consumers rely on word-of-mouth. Research shows that referrals and recommendations from friends, colleagues and other consumers trump every other source available.
Why It’s Critical to Build a Greek Parthenon Type of Business
What happens to your business when direct sales becomes less effective? What happens when people stop sending you referrals? The Parthenon Philosophy states that you build your business on several robust pillars or marketing profit centers. But which pillars?
Don’t Copy Big Business If You’re A Small Business
Are you copying what seems to be successful? You see, modelling big business isn’t a good thing if you’re a small business. Big businesses have a different agenda and economics aka they operate with “play money”. Here are three common marketing mistakes for small business owners to avoid at all cost.
5 Facebook Marketing Hacks to Increase Your ROI
What Facebook marketing hacks do you use to improve your results and increase ROI? Put the following five hacks to work for you and use Facebook’s amazing targeting power to hand-pick your ideal prospects.
How to Create a Podcasting System in 3 Simple Steps
What podcasting system(s) do you have in place to support your growth? Do you have a checklist for creating and publishing a podcast? The following easy-to-follow podcasting system includes three simple steps…
Facebook Carousel Format Now Available for Organic Posts
Facebook carousel ads are outperforming link ads. You hear this statement over and over. Is it true? Will Facebook carousel ads outperform your link ads? Fact is, the Facebook carousel format is now available for organic posts. So, why not give it a go?
Kindle Marketing: 10-Step Checklist for Publishing Your Books
Kindle marketing made easy: The following 10-step checklist will help you publish your book on Kindle to position yourself as an expert authority, draw in quality prospects and make more sales. Amazon is the ultimate sales machine and Kindle is a publishing powerhouse.
2 Marketing Fundamentals You Should Master
Marketing fundamentals are boring and unsexy. So, why bother with the very basics of marketing when there’s a new tool waiting to be discovered around every corner?
5 Essential Questions to Ask Your Customers
Here are 5 essential questions to ask your customers now to get better results and grow your business. Gathering valuable feedback from customers will help you deliver a more targeted service.
3 Powerful Advertising Tools to Increase Your Productivity
Are you still focusing on good old TV and radio advertising? Do you run any YouTube, Twitter, or Facebook ads? These digital advertising tools will help you quickly analyze how some of the best brands are advertising on Facebook. Mock-up your ad before launching it on Facebook, Twitter, or Instagram.
How to Pick Your Ideal Market
What is an ideal market? How do you pick a hot market? What about targeting? Discover the three mission-critical questions you need to ask yourself prior to launching your business.
Facebook Carousel Ads: Increase Your CTR and Lower Your Cost Per Action
What’s the deal with Facebook carousel ads? Why is this format so special, and more importantly, why should you test this type of advertising for your own brands and products too? Facebook carousel ads allow you to showcase more images and links in a single ad for the same price. Automatically show the best performing images first.
7 Kindle Marketing Tips To Boost Brand Awareness
Is the eBook revolution just a fad? Are headlines such as “Amazon selling over 1 million Kindles a week” a thing of the past? What category is responsible for the decline of the publishing industry? Still worth joining the Kindle game? Loads of questions… and loads of answers presented as Kindle marketing tidbits coming up…
3 Powerful Podcasting Tools To Increase Your Productivity
“Will Podcasting Hit It Big? (And What Is It?)” – This was the news headline back in 2005, at the peak of “podcasting”. Since, awareness for this “new” medium has been on the rise. In 2013 Apple announced that the iTunes Store had exceeded market expectations topping one billion podcast subscriptions. OK, so 1 billion…
10 Eye-Opening Facebook Advertising Facts
Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales funnel) than you should definitely give social media advertising — Facebook advertising in particular, a try.
Marketing Mix: Are You Creating Assets Or Buying Liabilities?
What does your marketing mix look like? Where do you invest most of your marketing budget? Is it all sorts of marketing campaigns that take money out of your pocket, or do you focus on building modern marketing assets?
Email Marketing Isn’t Dead, It’s Evolving
The old model of sending batch email to a list is no longer effective — no matter how awesome that list is. And due to the huge success of this “oh so great model”, certain things changed. Gmail for example, has made unsubscribing from annoying emails a lot easier and other email providers followed… Fast forward… Email marketing has evolved.
4 Ways To Building Your Blog Audience
Why do you blog? What’s your goal? Simply writing and publishing a blog post won’t get you very far. If you want traction and are looking to go beyond providing informational and educational material to your blog audience, you’ll need to change some things. To be able to get the results you want — provided…
7 Guerrilla Content Marketing Tips To Help You Win Business
Writing random content and inserting keywords willy-nilly won’t get you very far. Writing the right type of content for your dream prospects and clients is a whole different game. Now, there’s a lot more to content marketing than simply writing blog posts. However, there are still a lot of folks who associate content marketing with blogging. So, what else is considered content marketing?
How To Find The Right Prospects And Make Price Irrelevant
WHO is buying from you matters more than WHAT they’re buying. This insight was a game changer for me. It shaped the way I do marketing and how I onboard my own clients. Fortunately, I learned this important marketing lesson early on thus enabling me to focus on building strong pillars for future growth and not fall into the many traps that are easily encountered.
11 Free Content Marketing Tools To Increase Your Productivity
Paid tools are great… but “what if I’m just starting out and I don’t have the money to invest into all those fancy tools”? This is the “BUT” – question I received from one of our amazing readers after publishing the last blog post. It’s true, at least two of the Twitter tools I mentioned in my recent article are paid tools. Obviously, SocialBro and Sprout Social are both awesome resources to use if you’re not exactly on a restricted budget.
5 Top Twitter Tools To Increase Your Productivity
Yes, 140 characters can help you achieve unbelievable things. Twitter enables you to use shortcuts, omit needless characters and bylines, turn words into numbers, shorten links and show you’re a hashtag king / queen. On top of that, if you want to access relevant information FAST, Twitter is definitely the place to go. Well, all…
3 Highly Relevant Audiences To Target Using Facebook Ads
Facebook ads are a powerful marketing weapon when it comes to expanding your reach to highly relevant audiences. In this blog post you’ll discover three powerful ways to target your most relevant audience using Facebook ads.
Content Curation: How To Apply The 911 Rule
More than 60 million new posts are being published on WordPress.com each month. Wait a second, that’s just WordPress. Let’s not forget the other blogging platforms such as Blogger, Tumblr, TypePad, and Posterous. That’s overwhelming, right? This is where smart content curation can go a long way.
3 Facebook Ad Mistakes You Should Avoid
Facebook advertising can help you drive targeted traffic to your website, get quality leads and make more sales. To squeeze the best juice out of your Facebook ads and stop spending more than you should on a campaign, you need to have the right components in place. There are plenty of experts and marketing pros…
4 Facebook Ad Tips To Maximize Conversion Rates
Are you advertising on Facebook? Have you used Power Editor to set up your Facebook ads? Let’s say you’re not part of the crowd “I tried Facebook advertising. I spent $100 and it didn’t work. It doesn’t work for me and my type of business”. Say, you’re doing pretty OK on Facebook, however, you’re not…
5 Social Media Marketing Tools To Increase Your Productivity
Are you looking for social media marketing tools to perform tasks more efficiently? To help you minimize the time you spend on social media networks and maximize your outcomes, I’ve put together a small set of social media marketing tools that are straightforward and easy to use. See which ones resonate best with you.
9 Top Blogging Tools To Increase Your Productivity
Running a successful blog requires time. Creating valuable and highly relevant content can be challenging indeed, especially if you’re not making use of the amazing blogging tools that are listed below. To help you go through the blogging process more smoothly, I decided to put together a list of blogging tools that have helped me cut my writing time by more than half. See what they can do for you.
4 Strategies For More Effective Content Marketing
Coming up with relevant topics and creating original, high-quality content can be a pain in the butt — especially, if you don’t have a proven content marketing system in place. However, it doesn’t have to be that painful process you need to go through every time you sit down to write your new blog post or article. There are some strategies to generate content in a more productive and effective way.
5 Reasons Why Podcasting Is Important To Your Business
Podcasting is on the rise. Podcasts are undeniably popular, entertaining, educational and informative. On iTunes, podcast subscriptions top 1 billion. Obviously, podcasts are not exclusive to iTunes. Many other apps and services, so called podcatchers are eager to share the latest and greatest podcast episodes.
How To Generate 10 Million In Revenue From Podcasting With Jason Hartman
Have you ever thought of combining podcasting with your dental practice, travel agency, or real estate business? Well, that’s exactly what Jason Hartman did a few years ago. He used podcasting to spread the word, gain trust and position his real estate investing business strategically and intelligently. Obviously, it turned out pretty well for him…
LinkedIn Marketing: How To Create A Killer LinkedIn Profile
How are you going to stand out from 347 million users on LinkedIn? What are the must-haves for a great LinkedIn profile? Your LinkedIn profile is a fantastic place to showcase your best assets and greatest successes. Furthermore, it’s the fastest way to make a great or not so great first impression.
How Marketing Campaigns Can Get You Your Heart’s Desire
Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts.
6 Things Ancient Babylonians Would Say About Marketing Campaigns
The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia, in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon, which was one of the Seven Wonders of the Ancient World. Now, what’s all this got to do with marketing campaigns?
13 Ways To Become The MacGyver Of Marketing Resources
Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to…
Warning: You’re Losing Money By Not Using Marketing Resources Wisely
Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. No clients means no sales and no sales means sooner or later no business.
How Facebook Ads Are Bringing Sexy Back
Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good? A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that…
How Do The Marketing Channels Stack Up?
Getting customers through the door, putting a powerful marketing message in front of the right people and picking the right marketing channels — all at the same time, can be challenging indeed. Inviting the right prospects to visit your virtual home aka your website, blog, or social media profiles takes the concept of customer acquisition…
3 Effective Marketing Channels To Promote Your Content
Where should you promote your new piece of content? What are some of the most effective marketing channels to reach the right prospects? Which one is “better” than the others? There are so many attractive ways to bring in the audience. Some channels bring more visitors than others. And some of them convert better than…
15 LinkedIn Facts And Statistics Marketers Should Know
Do you love to go to business networking events? What do you do when you realize you have little to nothing in common with those around you? Do you get rid of your business cards and leave the party? I’ve attended a few business networking events myself. Whether I was in Europe, USA, Asia, or…
3 Easy Steps To Maximize Email Marketing Effectiveness
What’s the most effective type of marketing? Is it creating content for humans, or writing for Google’s search algorithms? If your content strategy is tight to Panda, Penguin & Co. – well, good luck with that one. If on the other hand, you’re interested in sharing genuine, high-quality content that helps your prospects and customers…
Jay Ivey On How To Generate Quality Leads With Limited Marketing Resources
We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to…
How To Own The Conversation With Real-Time Marketing
Speed seems to be everything in today’s fast-paced and ever-connected world. Feeling rushed and overwhelmed? Are you missing out on being part of the conversation because you’re too slow? Is real-time marketing all about responding quickly to the latest trends and events? If you take a good look at social media conversations that are taking…
3 Marketing Tools To Build Landing Pages Without Coding
What online marketing tools do you use to build your landing pages? Are you still heavily involved into coding and customizing to make the page look professionally designed and optimized for conversions? If you love to code and have the tech know-how required to do so, I’m not here to stop you. For those of…
3 Powerful eBook Marketing Strategies
What do you need to be successful in eBook marketing? Content alone won’t make it. Marketing and promoting your content across multiple channels to expand your reach, influence, and credibility is as important as writing an engaging story. Social media has changed the way we consume content. Nevertheless, the rise of YouTube, Facebook, or Instagram…
The Truth About Word-Of-Mouth Marketing In The Digital Age
Why still bother with the old-fashioned channel of word-of-mouth marketing when you have Facebook, YouTube & Co.? Do most of the independent workers aka solopreneurs really get their gigs through social media? Nothing could be further from the truth. In today’s digital world one might think that most independent workers get the vast majority of…
3 Highly Effective Facebook Marketing Tips To Boost Conversions
Would you like to improve your Facebook marketing strategy and increase conversion rates? Are you wondering what marketing tactics the pros are using to generate consistent returns by targeting Facebook’s 1.32 billion monthly active users? It’s time to shed some light on the subject. In this blog post you’ll discover three high-impact Facebook marketing tips and…
Marketing Weapons: 5 Free Keyword Tools To Boost Traffic
Google’s Keyword Tool used to be my first go-to keyword research site. The tool was intuitive, easy to use and quick. But things have changed in the online world and the much-loved keyword tool has now been replaced by the Keyword Planner. Today’s online users are sophisticated and savvy thus making it a lot harder…
Social Media Etiquette For Business
Every social media channel has its own personality. Facebook may require more casual blog posts while LinkedIn a more formal approach. You can update your Twitter account several times a day while you only post one or two pins to Pinterest. So, what’s the appropriate social media etiquette on these networks anyway? We all know…
5 Powerful Online Marketing Weapons To Boost Your Business
How would you feel if you’d have an arsenal of deadly online marketing weapons that gives you a competitive edge in the market and a better chance for profitability? Would you like to boost your Google branding without overspending your marketing budget? If you have read Jay Conrad Levinson’s Guerilla Marketing book, you already know…
17 Must-Read Marketing Blogs For Entrepreneurs
Finding the right information in this loud and crowded online marketing world can be tricky. It’s hard to figure out what’s what and more importantly, who to trust. Searching the web for marketing blogs to find reliable tidbits on SEO, social media, email marketing, or PPC can be very challenging indeed. Where can you find…
3 Powerful Online Marketing Tips To Increase Client Retention
New media marketing aka online marketing requires a different approach from brick and mortar businesses. This can be challenging and often times quite overwhelming. While many entrepreneurs and small business owners are conscious of the fact that marketing principles don’t change, they don’t know how to cope with the massive shifts that are taking place…
25 Motivational Sales Quotes
Selling is a skill that you can learn. It is an essential skill if you want to build a successful business. It is a MUST if you want to have a team of highly motivated and inspired people that will help you reach your goals and objectives. Believe it or not, we are all in…
3 Indispensable Traits Of A Successful Entrepreneur
What are the key traits of a successful entrepreneur? Do you have to be a good salesperson? Do you have to be a people person and a good communicator? Shark Tank investor Barbara Corcoran reveals the traits needed to start a successful business. Starting your own business — many think of it, few do it,…
Book Review: The 22 Immutable Laws Of Marketing By A. Ries & J. Trout
The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk by Al Ries & Jack Trout – that’s the title of the book I’m going to review in this blog post. Why did I pick this book? The answer is very simple: it’s the best book on marketing I’ve ever read. I love…
What You Ought To Know About Word-Of-Mouth Marketing
What does Word-Of-Mouth Marketing (WOMM) look like today? Has the Internet changed the effect of the most credible form of marketing? Technology has revolutionized the way we do business but has not weakened the power of recommendations. Quite the opposite is the case. Let’s start our journey with a simple example to showcase the power…
How To Harness The Power Of Positioning And Branding
The world’s no. 1 marketing consultant Jay Abraham reveals how to build brand awareness and harness the power of positioning in order to dominate the marketplace. Today, more than ever before, you need to focus all your efforts into creating compelling marketing programs and campaigns to set yourself (your brand and business) apart in order…
Are You Too Old To Be An Entrepreneur?
Just think about it, are you really too old to be an entrepreneur? Ray Kroc, the founder of McDonald’s, was 52 and a milkshake-machine salesman when he opened his very first McDonald’s restaurant in Des Plaines, Illinois. So if you’re in your 40s, or even 50s, there’s still time to start your own business and…
Shark Tank Star Mark Cuban About Starting A Business
Are you thinking about starting a business? What’s the first thing that pops into your mind? Is it borrowing money? Entrepreneur, owner of the NBA’s Dallas Mavericks and Shark Tank star Mark Cuban has some interesting advice about starting a company. His position on starting a business on a loan might surprise, and even irritate…
McDonald’s Positioning: A Different Approach To Segmentation
Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…
Best Book Of The Month: Screw It, Let’s Do It By Richard Branson
Welcome to the July edition of our Best Book of the Month series. The book we picked for this month is Richard Branson’s international bestseller entitled Screw It, Let’s Do It: Lessons In Life And Business. Sir Richard Branson is a business magnet and investor from the United Kingdom. He is the founder of Virgin Group…