FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin.
Critical thinking is undesirable yet extremely important nowadays! The last thing we need is a herd mentality. That’s not freedom, never was and never will be irrespective of the mainstream narrative – which by the way is becoming increasingly authoritarian as days go by.
As traditional marketing channels have become increasingly centralized, the urge to look for alternative marketing platforms has led to a bouquet of new networks competing for users and their precious time AKA attention.
Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything.
Unless you’ve been living under a rock, it’s hard to imagine you not being exposed, directly or indirectly, to the shenanigans that are currently going on across all the major centralized social media networks. What are the alternatives?
Fear, acquiescence, greed and shame are all vital elements of the program. Love, creativity, caring and empathy on the other hand are clear signs of you attempting to leave the all encompassing cube thus enabling you to take a sneak peek into the control room of the matrix. It’s similar to entrepreneurship AKA having your own business: once you experience the tremendous upside and freedom that comes with it, you’ll do whatever it takes to never have to cross the front doors of that carrot factory again.
Uncertainty … If you’re afraid of it, it will numb you. If you’re running away from it, it will hunt you down. Learning to become familiar with the unknown is one of the most precious lessons that you can take away from life. The process starts inside of you, although the nudges will most likely come from the outside world. Coziness is what’s causing nausea and sleepiness, stepping into the unknown on the other hand forces you to transform, grow and evolve.
What’s the world’s most valuable resource? Imagine a handful of companies sending out free invites to their parties and billions flocking to these virtual laboratories where they can entertain their fantasies, express their deepest fears, desires and secrets only to be part of a very peculiar social experiment with a diabolic level of addiction.
Ready to pay a little more attention to your sidewalk? We live in challenging times and a lot of people are falling victim to mental health disorders and diseases. Psychiatrists are booked for months and years ahead while seemingly more and more people turn to outside factors to get help.
What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the alternatives?
Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads.
Putting all your eggs in one basket can be disastrous. Handing over your entire marketing power to a handful of social media platforms can very well ruin your business. On the other hand, scattering your energy, money, time and other resources all over the place isn’t the smartest strategy either.
Why follow the herd mind when you can liberate yourself from fear, anxiety, frustration, anger or disbelief and reclaim your power? Why not dare to be original again? We’re so afraid to be ourselves. When something doesn’t feel right on the inside, we blame outside factors trying to fix whatever is in our reach to eventually realize that it all stems from within us.
Why would a business owner pour all his/her money into Facebook ads to the detriment of say word-of-mouth marketing that’s making up 80% or more of their business? Is it because it’s more comfortable to run ads from a computer instead of shaking hands, answering hard questions from customers and asking for referrals?
Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor?
Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit.
Battery vampires, data gatherers, addiction boosters – these are some of the commonalities of today’s social media apps. Does this also apply to the big family of Facebook apps? The final decision as to whether you need or want to have all of them installed on your phone is totally up to you.
Trying to sell to the unsellable is a total waste of time. Willing to leave the room AKA end a sales pitch early in the game and walk away without a deal requires a great level of self-awareness, an in-depth knowledge of who exactly you want to work with and lots of confidence.
I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical.
Dan Kennedy had a massive positive impact on me. He defies the odds of conventional wisdom and provides you with wisdom that you can draw from for many decades to come. Dan Kennedy will always be my marketing mentor, a legend and true maverick.
My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior.
Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call.
You’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. Are you battling to fit in into society, school, the entrepreneurial lifestyle, some crazy fashion trend, or other ‘fill in the blanks’?
Don’t let common myths and misconceptions stop you from writing a book. Don’t let other people’s good opinions infuse self-doubt and shatter your confidence. Write your book. Leave a legacy worth sharing.
It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it.
Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust.
On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had.
When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu?
Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less.
Why do the wealthiest people on this planet meet in person and close deals behind doors? Why does the Elite hang out in Davos, Switzerland at the World Economic Forum (WEF) or at the Bilderberg conference? There is one type of interaction that trumps all other methods combined and has the most powerful sales impact.
These actionable tips will help you transform three common Facebook Advertising challenges into opportunities for growth to ensure you get great recurring results consistently over a long period of time.
Mass marketing or personalized marketing? What’s it gonna be? Are you going to blast out your posting to the masses or will you deliver individualized messages to your most relevant audience? Sometimes you can do both whereas other times you’re better off with the latter.
Having all your revenue coming from one source is a huge risk. Using a single sales and/ or marketing channel to market your business is a fatal mistake. Single-source dependency aka over-reliance on any one thing can ruin your business. How many sources do you use to promote your business?
The sales cycle is probably the most important part of a business cycle. You can be a master in lead generation however, if you don’t turn those leads into paying customers, you might as well call it a hobby instead of a business.
You can do the right thing when it comes to marketing and branding, that is create valuable content for a relevant audience, onboard leads via Facebook ads and build relationships on LinkedIn — but if you can’t generate sales, you’re in trouble. Today I’d like to switch gears and talk to you about the sales process.
Getting the right customers through the door, hiring talented personnel, managing cash flow, putting marketing systems in place to be able to sell more products and services, reducing inventory… these are some of the small business challenges that you’ll encounter if you decide to embark on this journey and be your own boss.
Here are seven Facebook advertising tips that work this very moment. As things change and Facebook releases new features and campaign types, these tips need alterations, too. Ancient Greek philosopher Heraclitus said that, “Change is the only constant in life”. If there’s one area this applies to more than ever, it’s social media.
This is the second part of the Cash Flow (CF) series. Today, we’re going to have a look at the second part of the equation, which if left unmastered, will cause major pain in your business, often leading to you being forced to shut doors. Practical tips to increase cash flow.
Cash flow (CF) is the Holy Grail. It’s the lifeblood of your business. Knowing how to pick the right mix of marketing tactics to boost your CF pot will be of tremendous value to the future of your company.
What’s one of the most enjoyable memories you have from visiting a restaurant? There were some amazing marketing recipes at play here that allowed you to remember this occasion and store it in your “magical experience” life drawer. Most things happened unconsciously, other you were more or less aware of.
For small business owners: discover the misleading passion vs. strengths idiom. Learn how to identify your unique strengths in business so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures.
For small business owners: discover how to gain competitive advantage by incorporating proven marketing funnels into your business. You see, most business people do not approach their business and marketing needs in an organized manner that is essential for setting them apart from the crowd.
For small business owners: discover the amazing power of Podcasting for your business. It has nothing to do with joining the current hype. It’s definitely not about adding one more instrument to your marketing toolkit and overloaded business schedule.
Discover the three most common marketing mistakes made by medical professionals and learn new marketing strategies and techniques that go beyond mainstream approaches.
For small business owners: discover the real power of Twitter for your business. It has nothing to do with mass marketing. It’s not about sending out a bunch of tweets or celebrating likes and levels of engagement.
For small business owners: discover how to use Email marketing – a supposedly dead marketing vehicle, to drive customer acquisition and retention, market more efficiently to a highly relevant audience and increase your return on investment.
For small business owners: discover how to use Live Events to get in front of a like-minded community of people that provides you with quick, valuable feedback so that you can scale your business faster.
For small business owners: discover how to use the eCommerce powerhouse Amazon Kindle to share your story, your valuable experiences and all the knowledge you gained during the journey while also making a profit.
For small business owners: discover how to use the most powerful social platform on the planet aka how to deploy Facebook advertising in order to boost exposure, onboard more of the right prospects and clients, and increase sales.
For small business owners: discover three actionable, results-oriented social media marketing tips that you can implement today to boost your presence on social media and get the most out of the specific networks.
In the midst of the most-recent recession, why couldn’t you find a parking place at the mall on a weekend or get into a good restaurant without waiting for hours? Why were there waiting lines at the spa and coffee shop? In this podcast interview, Krisz Rokk and award-winning business consultant Brian Gracon use best practices from recession-proof companies to discuss buying triggers and habits of today’s consumer.
Are there any parallels between extreme sports and business? And if so, what are some of the success principles that you can apply to strengthen your mental game and achieve breakthroughs in business and life? Take these 7 effective principles and apply them to increase your mental toughness and achieve breakthroughs in your business, professional career and life.
How can you use LinkedIn to build genuine and long-lasting business relationships? Is there a proven way for individuals and businesses to connect authentically on this social media platform? Here are five quick hands-on tips on how to build meaningful business relationships on LinkedIn.
How long can you afford to stay out of the Facebook advertising game? There are more than 50 million Facebook Pages but only 4 million advertisers on Facebook. Why is that? The answer to this question plus three deadly sins of Facebook advertising coming up in today’s blog post.
Do you have an international clientele? How do you manage business operations and finances without losing sight of all the atypical needs that business owners from foreign countries may have? These two online marketing tools will help you avoid outrageous bank fees when sending money abroad, closely monitor project performance, increase productivity and maximize outcomes.
Have you been to Disneyland? Disney World is a true marketing bonanza. It would be a crime to put Walt’s teachings into three simple marketing lessons. However, I do want to share with you the marketing lessons that most stood out for me because they can be applied to ALL businesses.
What are Facebook Instant Articles and more importantly, why should you care? The following three steps will help you become an official Facebook Publisher and thus join the ranks of large media companies such as the National Geographic or the BBC.
What are some of the biggest mistakes small business owners make? Does a small business in the US face different challenges than a small business in Europe or Asia? Is there a common theme aka pattern worldwide? These are some of the topics Krisz Rokk and multi-award winning speaker and investor Mac Attram talk about in this podcast interview.
What happens when you put your prospects, leads or customers through your marketing funnel? How do you facilitate awareness, interest, desire and action? We’ll have a closer look at the reasons WHY some marketing funnels perform extremely well while others fail and I’m also going to share with you two best practices – one from Amazon and another one from iTunes.
Is email marketing dying, transitioning or evolving? What’s the current state of SMS and mobile marketing? Krisz Rokk and serial entrepreneur Heather Havenwood talk about it in today’s StrengthInBusiness podcast episode.
Are you a savvy member of the small business community feeling totally overwhelmed and exhausted by social media, content marketing, SEO, pay-per-click and things of that nature? Are you desperately trying to keep up with technology and all the Facebook, Snapchat and Instagram craziness going on? Discover three common online marketing challenges small businesses face.
Do you have a formal referral system in place? What are the benefits of referrals, and more importantly, why do you need a process behind it? Consumers rely on word-of-mouth. Research shows that referrals and recommendations from friends, colleagues and other consumers trump every other source available.
What happens to your business when direct sales becomes less effective? What happens when people stop sending you referrals? The Parthenon Philosophy states that you build your business on several robust pillars or marketing profit centers. But which pillars?
Are you copying what seems to be successful? You see, modelling big business isn’t a good thing if you’re a small business. Big businesses have a different agenda and economics aka they operate with “play money”. Here are three common marketing mistakes for small business owners to avoid at all cost.
What Facebook marketing hacks do you use to improve your results and increase ROI? Put the following five hacks to work for you and use Facebook’s amazing targeting power to hand-pick your ideal prospects.
What podcasting system(s) do you have in place to support your growth? Do you have a checklist for creating and publishing a podcast? The following easy-to-follow podcasting system includes three simple steps…
Facebook carousel ads are outperforming link ads. You hear this statement over and over. Is it true? Will Facebook carousel ads outperform your link ads? Fact is, the Facebook carousel format is now available for organic posts. So, why not give it a go?
Kindle marketing made easy: The following 10-step checklist will help you publish your book on Kindle to position yourself as an expert authority, draw in quality prospects and make more sales. Amazon is the ultimate sales machine and Kindle is a publishing powerhouse.
Marketing fundamentals are boring and unsexy. So, why bother with the very basics of marketing when there’s a new tool waiting to be discovered around every corner?
Here are 5 essential questions to ask your customers now to get better results and grow your business. Gathering valuable feedback from customers will help you deliver a more targeted service.
Are you still focusing on good old TV and radio advertising? Do you run any YouTube, Twitter, or Facebook ads? These digital advertising tools will help you quickly analyze how some of the best brands are advertising on Facebook. Mock-up your ad before launching it on Facebook, Twitter, or Instagram.
What is an ideal market? How do you pick a hot market? What about targeting? Discover the three mission-critical questions you need to ask yourself prior to launching your business.
What’s the deal with Facebook carousel ads? Why is this format so special, and more importantly, why should you test this type of advertising for your own brands and products too? Facebook carousel ads allow you to showcase more images and links in a single ad for the same price. Automatically show the best performing images first.
Is the eBook revolution just a fad? Are headlines such as “Amazon selling over 1 million Kindles a week” a thing of the past? What category is responsible for the decline of the publishing industry? Still worth joining the Kindle game? Loads of questions… and loads of answers presented as Kindle marketing tidbits coming up…
“Will Podcasting Hit It Big? (And What Is It?)” – This was the news headline back in 2005, at the peak of “podcasting”. Since, awareness for this “new” medium has been on the rise. In 2013 Apple announced that the iTunes Store had exceeded market expectations topping one billion podcast subscriptions. OK, so 1 billion…
Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales funnel) than you should definitely give social media advertising — Facebook advertising in particular, a try.
What does your marketing mix look like? Where do you invest most of your marketing budget? Is it all sorts of marketing campaigns that take money out of your pocket, or do you focus on building modern marketing assets?
The old model of sending batch email to a list is no longer effective — no matter how awesome that list is. And due to the huge success of this “oh so great model”, certain things changed. Gmail for example, has made unsubscribing from annoying emails a lot easier and other email providers followed… Fast forward… Email marketing has evolved.
Why do you blog? What’s your goal? Simply writing and publishing a blog post won’t get you very far. If you want traction and are looking to go beyond providing informational and educational material to your blog audience, you’ll need to change some things. To be able to get the results you want — provided…
Writing random content and inserting keywords willy-nilly won’t get you very far. Writing the right type of content for your dream prospects and clients is a whole different game. Now, there’s a lot more to content marketing than simply writing blog posts. However, there are still a lot of folks who associate content marketing with blogging. So, what else is considered content marketing?
WHO is buying from you matters more than WHAT they’re buying. This insight was a game changer for me. It shaped the way I do marketing and how I onboard my own clients. Fortunately, I learned this important marketing lesson early on thus enabling me to focus on building strong pillars for future growth and not fall into the many traps that are easily encountered.
Paid tools are great… but “what if I’m just starting out and I don’t have the money to invest into all those fancy tools”? This is the “BUT” – question I received from one of our amazing readers after publishing the last blog post. It’s true, at least two of the Twitter tools I mentioned in my recent article are paid tools. Obviously, SocialBro and Sprout Social are both awesome resources to use if you’re not exactly on a restricted budget.
Yes, 140 characters can help you achieve unbelievable things. Twitter enables you to use shortcuts, omit needless characters and bylines, turn words into numbers, shorten links and show you’re a hashtag king / queen. On top of that, if you want to access relevant information FAST, Twitter is definitely the place to go. Well, all…
Facebook ads are a powerful marketing weapon when it comes to expanding your reach to highly relevant audiences. In this blog post you’ll discover three powerful ways to target your most relevant audience using Facebook ads.
More than 60 million new posts are being published on WordPress.com each month. Wait a second, that’s just WordPress. Let’s not forget the other blogging platforms such as Blogger, Tumblr, TypePad, and Posterous. That’s overwhelming, right? This is where smart content curation can go a long way.
Facebook advertising can help you drive targeted traffic to your website, get quality leads and make more sales. To squeeze the best juice out of your Facebook ads and stop spending more than you should on a campaign, you need to have the right components in place. There are plenty of experts and marketing pros…
Are you advertising on Facebook? Have you used Power Editor to set up your Facebook ads? Let’s say you’re not part of the crowd “I tried Facebook advertising. I spent $100 and it didn’t work. It doesn’t work for me and my type of business”. Say, you’re doing pretty OK on Facebook, however, you’re not…
Are you looking for social media marketing tools to perform tasks more efficiently? To help you minimize the time you spend on social media networks and maximize your outcomes, I’ve put together a small set of social media marketing tools that are straightforward and easy to use. See which ones resonate best with you.
Running a successful blog requires time. Creating valuable and highly relevant content can be challenging indeed, especially if you’re not making use of the amazing blogging tools that are listed below. To help you go through the blogging process more smoothly, I decided to put together a list of blogging tools that have helped me cut my writing time by more than half. See what they can do for you.
Coming up with relevant topics and creating original, high-quality content can be a pain in the butt — especially, if you don’t have a proven content marketing system in place. However, it doesn’t have to be that painful process you need to go through every time you sit down to write your new blog post or article. There are some strategies to generate content in a more productive and effective way.
Podcasting is on the rise. Podcasts are undeniably popular, entertaining, educational and informative. On iTunes, podcast subscriptions top 1 billion. Obviously, podcasts are not exclusive to iTunes. Many other apps and services, so called podcatchers are eager to share the latest and greatest podcast episodes.
Have you ever thought of combining podcasting with your dental practice, travel agency, or real estate business? Well, that’s exactly what Jason Hartman did a few years ago. He used podcasting to spread the word, gain trust and position his real estate investing business strategically and intelligently. Obviously, it turned out pretty well for him…
How are you going to stand out from 347 million users on LinkedIn? What are the must-haves for a great LinkedIn profile? Your LinkedIn profile is a fantastic place to showcase your best assets and greatest successes. Furthermore, it’s the fastest way to make a great or not so great first impression.
Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts.
The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia, in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon, which was one of the Seven Wonders of the Ancient World. Now, what’s all this got to do with marketing campaigns?
Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to…
Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. No clients means no sales and no sales means sooner or later no business.
Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good? A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that…
Getting customers through the door, putting a powerful marketing message in front of the right people and picking the right marketing channels — all at the same time, can be challenging indeed. Inviting the right prospects to visit your virtual home aka your website, blog, or social media profiles takes the concept of customer acquisition…
Where should you promote your new piece of content? What are some of the most effective marketing channels to reach the right prospects? Which one is “better” than the others? There are so many attractive ways to bring in the audience. Some channels bring more visitors than others. And some of them convert better than…
Do you love to go to business networking events? What do you do when you realize you have little to nothing in common with those around you? Do you get rid of your business cards and leave the party? I’ve attended a few business networking events myself. Whether I was in Europe, USA, Asia, or…
What’s the most effective type of marketing? Is it creating content for humans, or writing for Google’s search algorithms? If your content strategy is tight to Panda, Penguin & Co. – well, good luck with that one. If on the other hand, you’re interested in sharing genuine, high-quality content that helps your prospects and customers…
We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to…
Speed seems to be everything in today’s fast-paced and ever-connected world. Feeling rushed and overwhelmed? Are you missing out on being part of the conversation because you’re too slow? Is real-time marketing all about responding quickly to the latest trends and events? If you take a good look at social media conversations that are taking…
What online marketing tools do you use to build your landing pages? Are you still heavily involved into coding and customizing to make the page look professionally designed and optimized for conversions? If you love to code and have the tech know-how required to do so, I’m not here to stop you. For those of…
What do you need to be successful in eBook marketing? Content alone won’t make it. Marketing and promoting your content across multiple channels to expand your reach, influence, and credibility is as important as writing an engaging story. Social media has changed the way we consume content. Nevertheless, the rise of YouTube, Facebook, or Instagram…
Why still bother with the old-fashioned channel of word-of-mouth marketing when you have Facebook, YouTube & Co.? Do most of the independent workers aka solopreneurs really get their gigs through social media? Nothing could be further from the truth. In today’s digital world one might think that most independent workers get the vast majority of…
Would you like to improve your Facebook marketing strategy and increase conversion rates? Are you wondering what marketing tactics the pros are using to generate consistent returns by targeting Facebook’s 1.32 billion monthly active users? It’s time to shed some light on the subject. In this blog post you’ll discover three high-impact Facebook marketing tips and…
Google’s Keyword Tool used to be my first go-to keyword research site. The tool was intuitive, easy to use and quick. But things have changed in the online world and the much-loved keyword tool has now been replaced by the Keyword Planner. Today’s online users are sophisticated and savvy thus making it a lot harder…
Every social media channel has its own personality. Facebook may require more casual blog posts while LinkedIn a more formal approach. You can update your Twitter account several times a day while you only post one or two pins to Pinterest. So, what’s the appropriate social media etiquette on these networks anyway? We all know…
How would you feel if you’d have an arsenal of deadly online marketing weapons that gives you a competitive edge in the market and a better chance for profitability? Would you like to boost your Google branding without overspending your marketing budget? If you have read Jay Conrad Levinson’s Guerilla Marketing book, you already know…
Finding the right information in this loud and crowded online marketing world can be tricky. It’s hard to figure out what’s what and more importantly, who to trust. Searching the web for marketing blogs to find reliable tidbits on SEO, social media, email marketing, or PPC can be very challenging indeed. Where can you find…
New media marketing aka online marketing requires a different approach from brick and mortar businesses. This can be challenging and often times quite overwhelming. While many entrepreneurs and small business owners are conscious of the fact that marketing principles don’t change, they don’t know how to cope with the massive shifts that are taking place…
Selling is a skill that you can learn. It is an essential skill if you want to build a successful business. It is a MUST if you want to have a team of highly motivated and inspired people that will help you reach your goals and objectives. Believe it or not, we are all in…
What are the key traits of a successful entrepreneur? Do you have to be a good salesperson? Do you have to be a people person and a good communicator? Shark Tank investor Barbara Corcoran reveals the traits needed to start a successful business. Starting your own business — many think of it, few do it,…
The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk by Al Ries & Jack Trout – that’s the title of the book I’m going to review in this blog post. Why did I pick this book? The answer is very simple: it’s the best book on marketing I’ve ever read. I love…
What does Word-Of-Mouth Marketing (WOMM) look like today? Has the Internet changed the effect of the most credible form of marketing? Technology has revolutionized the way we do business but has not weakened the power of recommendations. Quite the opposite is the case. Let’s start our journey with a simple example to showcase the power…
The world’s no. 1 marketing consultant Jay Abraham reveals how to build brand awareness and harness the power of positioning in order to dominate the marketplace. Today, more than ever before, you need to focus all your efforts into creating compelling marketing programs and campaigns to set yourself (your brand and business) apart in order…
Just think about it, are you really too old to be an entrepreneur? Ray Kroc, the founder of McDonald’s, was 52 and a milkshake-machine salesman when he opened his very first McDonald’s restaurant in Des Plaines, Illinois. So if you’re in your 40s, or even 50s, there’s still time to start your own business and…
Are you thinking about starting a business? What’s the first thing that pops into your mind? Is it borrowing money? Entrepreneur, owner of the NBA’s Dallas Mavericks and Shark Tank star Mark Cuban has some interesting advice about starting a company. His position on starting a business on a loan might surprise, and even irritate…
Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…
Welcome to the July edition of our Best Book of the Month series. The book we picked for this month is Richard Branson’s international bestseller entitled Screw It, Let’s Do It: Lessons In Life And Business. Sir Richard Branson is a business magnet and investor from the United Kingdom. He is the founder of Virgin Group…
A couple of weeks ago Chris Brogan, the publisher of Owner magazine was interviewed by JJ Ramberg at MSNBC’s Your Business show where he talked about the power of being unique and not trying to force yourself to fit an entrepreneurial mold. MSNBC’s Your Business is a weekly program that features successful entrepreneurs and small…
How much are your customers actually worth? Whether you use the term customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV), they all describe the same thing. CLV is the estimated revenue (better yet, net profit) that a customer will generate during their relationship with your company. When you refer to the…
Bring up Shana Fisher and you’ll hear loads of unconventional entrepreneurial lessons and advice. Fisher is an angel investor from New York who is well-renown for her early investments into companies like Pinterest, Vine, Makerbot and Refinery29. People who want to start their own businesses should therefore listen to her valuable tips and insights. Fisher…
Readers are leaders. Successful entrepreneurs and small business owners love to expose themselves to new ways of thinking which is best achieved through reading books, listening to audio tapes and networking. Today I’d like to share with you a list of five must-read marketing books for small business owners. Prior to my corporate career I…
Welcome to the June edition of our Best Book of the Month series. The book we picked for this month is Robert Kiyosaki’s bestseller entitled CashFlow Quadrant. One year ago I reviewed Kiyosaki’s first bestseller “Rich Dad Poor Dad“. Today it’s time to dig deeper and boost our financial knowledge by following the principles that…
What do you do in a world with to many choices and to little time? You ignore stuff. The obvious question therefore is: What does a ‘thing’ need to be in order to get your attention? It has to stand out; it has to be remarkable. It has to be unique. Modern selling needs to…
Marketing is getting into the minds of prospects; it’s about communicating to the world that your products and services are valuable and unique. Although it is fun and exciting, there will be times when you’ll feel lost and confused. To motivate you to push forward I decided to share the following 25 motivational marketing quotes…
Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…
A couple of days ago I came across a video with Seth Godin sharing some boneheaded marketing mistakes entrepreneurs and small business owners should definitely try to avoid. Marketing doesn’t have to be expensive and most certainly it doesn’t have to be hard. The key is to know the most common pitfalls and try to…
A hyper-competitive online space requires way more than simply creating and delivering a few promotional campaigns. If you want your messages to stand out in this loud and crowded world, you need to start using your marketing mind more effectively. A couple of days ago I came across an infographic that got my attention immediately.…
After discussing three techniques to choosing the right social media network, it’s time to delve into another important piece of your internet marketing strategy — email marketing. “Email is dead”. How often have you heard this statement? Did you jump on that wagon? Have you dropped all your email efforts and moved over to social…
Who said picking the right social media network for your business was easy? Over 200 social platforms compete for our attention and it’s your job to pick the one (two, or more) that resonates most with your core audience. Facebook and Twitter remain among the top social sites, nevertheless you should definitely check out Google+,…
Welcome to the May edition of our Best Book of the Month series. The book we picked for this month is Russell Conwell’s inspirational book entitled Acres of Diamonds. Russell H. Conwell was an American philanthropist, lawyer, Baptist minister and orator. He founded the Temple University in Philadelphia and was a Pastor of The Baptist Temple.…
Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert…
The world wide web has changed the way we communicate forever. Today, any individual can harness the power of the internet and build a strong presence online. In this blog post we’ll have a look at some tips for effective personal branding online. One of the main benefits of the internet is the fact that…
Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash! Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay…
What do you want your marketplace to think about you and your small business? What positioning and marketing techniques are you using? If you want to stand out from the crowd and grow your business, you need to determine what your desired position is. Before I get into today’s main topic about positioning your small…
Welcome to the April edition of our Best Book of the Month series. The book we picked for this month is Timothy Ferriss’s bestseller entitled The 4-Hour Work Week: Escape The 9-5, Live Anywhere And Join The New Rich. Timothy Ferriss is an entrepreneur, author, public speaker, and angel investor. In 2007, he published The 4-Hour…
In order to succeed in a loud and crowded world you need to have a strong unique selling proposition (USP). You either stand out or you blend in. If you want your audience to hear your message you have to differentiate yourself from the rest. The internet has changed the way we communicate and do…
The best way to build a strong community with podcasting is to lead the way and start to be the community that you want to create. This is true not only for podcasting but for every other task we perform. People don’t like to join communities where the leader is uncertain of the task (concept).…
Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business. Do you…
Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is…
Welcome to the March edition of our Best Book of the Month series. The book we picked for this month is Blair Singer’s bestseller entitled “Sales Dogs”. Blair Singer is a sales expert, speaker and bestselling author. He is a Rich Dad Advisor to Robert Kiyosaki in the area of sales, team building and leadership. Blair…
What are Google Plus and Google Hangouts all about? What are the best strategies to position yourself on Google+ and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google+ and Google Hangouts and my amazing guest is online…
Let’ say you’re a small business owner and you want to know more about your top competitors without spending centuries on filling out tons of templates and excel spreadsheets. A competitor analysis is an important part of a strategic marketing plan and I highly suggest you do one for your business – but don’t over-complicate…
Last Friday, I had one of my clients over — a dentist, to review and discuss his business and marketing plan for 2014. It was quite a revelation to see Mr. Dentist totally enjoy the process this year. It wasn’t the case last year. My client was very frustrated because he struggled for years to…