Krisz Rokk is an international marketing consultant providing highly personalized marketing services to help business owners increase their profits. Her no-nonsense and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Contact her.

Your Mess Is Your Message - StrengthInBusiness

Your Mess Is Your Message

Who would have thought that what bothered me most in my corporate career will one day become the catalyst for my message on my entrepreneurial journey. In the beginning the road seemed a bit foggy but as I dug deeper into the rabbit hole, the veil lifted and things got crystal clear.

Hope Is A Beggar - StrengthInBusiness

Hope Is A Beggar

This is a time in history when it is not enough to simply hope; this is a time to know and more importantly, to know how. It’s definitely a great time to invest in yourself because you are investing in your future.

Decentralization in the Era of the Unknown - StrengthInBusiness

Decentralization in the Era of the Unknown

The constant push towards centralization raises some big questions and concerns whether this is a desirable path especially for smaller entities. Whereas big businesses can afford to “play” with concepts as they see fit, smaller entities do not have the luxury of throwing millions of balls to a wall and not be bothered if none sticks.

Swing it Like Pareto - StrengthInBusiness

Swing it Like Pareto

According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact?

Books to Strengthen Your Mental Stamina - StrengthInBusiness

3 Powerful Books to Strengthen Your Mental Stamina

There are so many wonderful books on the topic of mindset and mastering your mind but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books on mental strength a special twist by combining this fascinating subject with key elements from science, spirituality and extreme sports.

The Power of Decentralized Marketing - StrengthInBusiness

The Power of Decentralized Marketing

Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything.

Why Going Back to the Carrot Factory is Not an Option - StrengthInBusiness

Why Going Back to the Carrot Factory is Not an Option

Fear, acquiescence, greed and shame are all vital elements of the program. Love, creativity, caring and empathy on the other hand are clear signs of you attempting to leave the all encompassing cube thus enabling you to take a sneak peek into the control room of the matrix. It’s similar to entrepreneurship AKA having your own business: once you experience the tremendous upside and freedom that comes with it, you’ll do whatever it takes to never have to cross the front doors of that carrot factory again.

Why You Need to Make Uncertainty Your Best Friend - StrengthInBusiness

Why You Need to Make Uncertainty Your Best Friend

Uncertainty … If you’re afraid of it, it will numb you. If you’re running away from it, it will hunt you down. Learning to become familiar with the unknown is one of the most precious lessons that you can take away from life. The process starts inside of you, although the nudges will most likely come from the outside world. Coziness is what’s causing nausea and sleepiness, stepping into the unknown on the other hand forces you to transform, grow and evolve.

Humans vs Machines Content Creation - StrengthInBusiness

Humans or Machines: Whom Do You Create Your Content For?

What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the alternatives?

Why Bother with Blockchain Social Ads - StrengthInBusiness

Why Bother with Blockchain Social Ads?

Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads.

Dare to Be Original in Life - StrengthInBusiness

When You Dare to Be Original in Life

Why follow the herd mind when you can liberate yourself from fear, anxiety, frustration, anger or disbelief and reclaim your power? Why not dare to be original again? We’re so afraid to be ourselves. When something doesn’t feel right on the inside, we blame outside factors trying to fix whatever is in our reach to eventually realize that it all stems from within us.

Find the Right Tax Advisor - StrengthInBusiness

Why You Need to Find the Right Tax Advisor

Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit.

Burger or Fries Which One Comes First - StrengthInBusiness

Burger or Fries – Which One Comes First?

When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu?

StrengthInBusiness Krisz Rokk and Brian Gracon Buying Triggers

3 Buying Triggers You Can Use to Grow Your Sales with Brian Gracon

In the midst of the most-recent recession, why couldn’t you find a parking place at the mall on a weekend or get into a good restaurant without waiting for hours? Why were there waiting lines at the spa and coffee shop? In this podcast interview, Krisz Rokk and award-winning business consultant Brian Gracon use best practices from recession-proof companies to discuss buying triggers and habits of today’s consumer.

The Scuba Entrepreneur Improve Mental Stamina - StrengthInBusiness

The Scuba Entrepreneur: 7 Effective Principles To Improve Mental Stamina

Are there any parallels between extreme sports and business? And if so, what are some of the success principles that you can apply to strengthen your mental game and achieve breakthroughs in business and life? Take these 7 effective principles and apply them to increase your mental toughness and achieve breakthroughs in your business, professional career and life.

Marketing Tools to Work with International Clients - StrengthInBusiness

2 Must-Have Marketing Tools to Work with International Clients

Do you have an international clientele? How do you manage business operations and finances without losing sight of all the atypical needs that business owners from foreign countries may have? These two online marketing tools will help you avoid outrageous bank fees when sending money abroad, closely monitor project performance, increase productivity and maximize outcomes.

Eye-Opening Facebook Advertising Facts - StrengthInBusiness

10 Eye-Opening Facebook Advertising Facts

Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales funnel) than you should definitely give social media advertising — Facebook advertising in particular, a try.

Ways To Building Your Blog Audience - Strength In Business

4 Ways To Building Your Blog Audience

Why do you blog? What’s your goal? Simply writing and publishing a blog post won’t get you very far. If you want traction and are looking to go beyond providing informational and educational material to your blog audience, you’ll need to change some things. To be able to get the results you want — provided…

Free Content Marketing Tools Increase Productivity - Strength In Business

11 Free Content Marketing Tools To Increase Your Productivity

Paid tools are great… but “what if I’m just starting out and I don’t have the money to invest into all those fancy tools”? This is the “BUT” – question I received from one of our amazing readers after publishing the last blog post. It’s true, at least two of the Twitter tools I mentioned in my recent article are paid tools. Obviously, SocialBro and Sprout Social are both awesome resources to use if you’re not exactly on a restricted budget.

9 Top Blogging Tools To Increase Your Productivity - Strength In Business

9 Top Blogging Tools To Increase Your Productivity

Running a successful blog requires time. Creating valuable and highly relevant content can be challenging indeed, especially if you’re not making use of the amazing blogging tools that are listed below. To help you go through the blogging process more smoothly, I decided to put together a list of blogging tools that have helped me cut my writing time by more than half. See what they can do for you.

4 Strategies For More Effective Content Marketing

4 Strategies For More Effective Content Marketing

Coming up with relevant topics and creating original, high-quality content can be a pain in the butt — especially, if you don’t have a proven content marketing system in place. However, it doesn’t have to be that painful process you need to go through every time you sit down to write your new blog post or article. There are some strategies to generate content in a more productive and effective way.

How Marketing Campaigns Can Get You Your Hearts Desire Strength In Business

How Marketing Campaigns Can Get You Your Heart’s Desire

Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts.

eBook Marketing Strategies

3 Powerful eBook Marketing Strategies

What do you need to be successful in eBook marketing? Content alone won’t make it. Marketing and promoting your content across multiple channels to expand your reach, influence, and credibility is as important as writing an engaging story. Social media has changed the way we consume content. Nevertheless, the rise of YouTube, Facebook, or Instagram…

Effective Facebook Marketing Tips To Boost Conversion

3 Highly Effective Facebook Marketing Tips To Boost Conversions

Would you like to improve your Facebook marketing strategy and increase conversion rates? Are you wondering what marketing tactics the pros are using to generate consistent returns by targeting Facebook’s 1.32 billion monthly active users? It’s time to shed some light on the subject. In this blog post you’ll discover three high-impact Facebook marketing tips and…

Motivational Sales Quotes

25 Motivational Sales Quotes

Selling is a skill that you can learn. It is an essential skill if you want to build a successful business. It is a MUST if you want to have a team of highly motivated and inspired people that will help you reach your goals and objectives. Believe it or not, we are all in…

McDonalds Positioning_Segmentation_Target Marketing

McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

Customer lifetime value_client retention

How To Calculate Customer Lifetime Value

How much are your customers actually worth? Whether you use the term customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV), they all describe the same thing. CLV is the estimated revenue (better yet, net profit) that a customer will generate during their relationship with your company. When you refer to the…

25 Motivational Marketing Quotes

25 Motivational Marketing Quotes

Marketing is getting into the minds of prospects; it’s about communicating to the world that your products and services are valuable and unique. Although it is fun and exciting, there will be times when you’ll feel lost and confused. To motivate you to push forward I decided to share the following 25 motivational marketing quotes…

The Holy Grail Of Marketing

The Truth About The Holy Grail Of Marketing

Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…

StrengthInBusiness Podcast Krisz Rokk and Denise Lee Yohn

Denise Lee Yohn: What Great Brands Do

Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…