Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Her no-nonsense and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Stay in touch by visiting Strength In Business Services and connecting with her on Twitter at @KriszRokk.

5 Reasons Why Podcasting Is Important To Your Business - Strength In Business

5 Reasons Why Podcasting Is Important To Your Business

Podcasting is on the rise. Podcasts are undeniably popular, entertaining, educational and informative.  On iTunes, podcast subscriptions top 1 billion. Obviously, podcasts are not exclusive to iTunes. Many other apps and services, so called podcatchers are eager to share the latest and greatest podcast episodes. When I launched my first podcast episode back in April 2012…

Effective Facebook Marketing Tips To Boost Conversion

3 Highly Effective Facebook Marketing Tips To Boost Conversions

Would you like to improve your Facebook marketing strategy and increase conversion rates? Are you wondering what marketing tactics the pros are using to generate consistent returns by targeting Facebook’s 1.32 billion monthly active users? It’s time to shed some light on the subject. In this blog post you’ll discover three high-impact Facebook marketing tips and…

McDonalds Positioning_Segmentation_Target Marketing

McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

Trends of Women in Sales_600x300

5 Top Trends Of Women In Sales (Infographic)

Last week, LinkedIn published the results of an in-house research, in which some of the top women in sales shared their insights about the representation of female professionals in certain roles and industries. The entire discussion started after LinkedIn has released its workforce diversity data report revealing that 61% of employees are male. Reflecting on…