Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Her no-nonsense and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Stay in touch by visiting Strength In Business Services and connecting with her on Twitter at @KriszRokk.

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McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

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5 Top Trends Of Women In Sales (Infographic)

Last week, LinkedIn published the results of an in-house research, in which some of the top women in sales shared their insights about the representation of female professionals in certain roles and industries. The entire discussion started after LinkedIn has released its workforce diversity data report revealing that 61% of employees are male. Reflecting on…

22 Influencer Marketing Tips

22 Influencer Marketing Tips For Entrepreneurs

Dale Carnegie’s book “How to Win Friends And Influence People” and Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion” made the term influencer marketing more popular. The concept isn’t new though. It has been around for thousands of years. In ancient Babylon, those merchants who recognized the power of ‘befriending’ key individuals became wealthy. A…

Optimize your Twitter presence_Increase Twitter Followers Image courtesy of panuruangjan / FreeDigitalPhotos.net

How To Optimize Your Twitter Presence

While corporates are expanding their social media teams, more and more small and medium-sized businesses (SMBs) are turning to Twitter, Facebook & Co. to generate customers. According to Twitter’s latest white paper “Small Business Customer Insights”, 36% of SMBs attracted a customer with Twitter Marketing (Year 2013). With nearly 650,000,000 users and more than half…

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How To Integrate Your Marketing Channels To Achieve Better Results

Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…