Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Her no-nonsense and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Stay in touch by visiting Strength In Business Services and connecting with her on Twitter at @KriszRokk.

McDonalds Positioning_Segmentation_Target Marketing

McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

How to integrate your marketing channels

How To Integrate Your Marketing Channels To Achieve Better Results

Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…

StrengthInBusiness Podcast Krisz Rokk and Jarred Rubin

Jarred Rubin: Capital Raising

How can you raise capital? Where do you find investors? What are investors actually looking for? What documents do you need to prepare when you’re going to raise money from a bank and other financial institutions along with venture capitalists and angel investors? The topic of today’s interview is Capital Raising and my amazing guest…

Marketing impact customer service lessons

Marketing Impact: 7 Customer Service Lessons from Sir Richard Branson

Marketing impact – A couple of months ago Forbes published an amazing interview with Sir Richard Branson revealing 7 important customer service secrets. Why is Richard Branson’s brand Virgin considered the ‘Gold standard’ in customer service? What makes the employees and the management team at Virgin go above and beyond to satisfy customers? Marketing Impact…

Business Planning Expert Reveals

Dream Plan Do: Business Planning Expert Reveals

Business planning expert from Melbourne reveals her best online and offline marketing strategies by following a simple recipe: DREAM PLAN DO. Listen in as Krisz interviews her special guest from Australia. In our latest “Strength In Business” podcast episode MJ shares her experience for creating, planning and implementing business ideas. Business Planning Expert from Melbourne…

Sir Richard Branson On Starting A Business

Sir Richard Branson: What Does It Take to Start a Business?

Learning from exceptional entrepreneurs like Sir Richard Branson and listening to their interviews is an amazing way to see how successful business people think and act. Michael Noer from Forbes conducted an interview recently, asking Mr. Branson some interesting questions about his entrepreneurial mindset and overall business attitude. Here’s what the Founder of Virgin Group…

How To Increase Customer Loyalty

How Do You Intend To Increase Customer Loyalty

No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…

Rock 2013 with brilliant content marketing strategies

Rock 2013 with Brilliant Content Marketing Strategies

Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…

How to design a proven SWOT Analysis

How to Design a Proven SWOT Analysis

The first SWOT analysis goes back to Albert Humphrey. According to Wikipedia, A. Humphrey used data from several Fortune 500 companies and presented his results at a convention led at Stanford University in the 1960s & 1970s. Marketing Strategy Plan: How To Design A Proven SWOT Analysis With Powerful Impact When creating your strategic plan…