MEET KRISZ ROKK - CEO of Strength In Business, international speaker, entrepreneur, and author of the Amazon bestseller "Die Podcasting-Goldgrube", Krisz Rokk owns & operates a successful company providing personalized marketing services for high performers. Be bold. Reach out.

McDonalds Positioning_Segmentation_Target Marketing

McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

Customer lifetime value_client retention

How To Calculate Customer Lifetime Value

How much are your customers actually worth? Whether you use the term customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV), they all describe the same thing. CLV is the estimated revenue (better yet, net profit) that a customer will generate during their relationship with your company. When you refer to the…

25 Motivational Marketing Quotes

25 Motivational Marketing Quotes

Marketing is getting into the minds of prospects; it’s about communicating to the world that your products and services are valuable and unique. Although it is fun and exciting, there will be times when you’ll feel lost and confused. To motivate you to push forward I decided to share the following 25 motivational marketing quotes…

The Holy Grail Of Marketing

The Truth About The Holy Grail Of Marketing

Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…

StrengthInBusiness Podcast Krisz Rokk and Denise Lee Yohn

Denise Lee Yohn: What Great Brands Do

Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…

StrengthInBusiness Podcast Krisz Rokk and Carol Dodsley on Google Plus

Carol Dodsley: Google Plus and Google Hangouts

What are Google Plus and Google Hangouts all about? What are the best strategies to position yourself on Google+ and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google+ and Google Hangouts and my amazing guest is online…

How To Do A Simple Competitor Analysis

How To Do A Simple Competitor Analysis

Let’ say you’re a small business owner and you want to know more about your top competitors without spending centuries on filling out tons of templates and excel spreadsheets. A competitor analysis is an important part of a strategic marketing plan and I highly suggest you do one for your business – but don’t over-complicate…

How to set marketing objectives

How to Set Marketing Objectives for 2014

Are you developing and implementing marketing systems to make your life and work easier? Have you planned your marketing budget for 2014 and defined your marketing objectives? I hear small business owners tell me all the time how hard it is to keep up with their online and offline marketing strategies. They wouldn’t have this…

StrengthInBusiness Podcast Krisz Rokk and Jarred Rubin

Jarred Rubin: Capital Raising

How can you raise capital? Where do you find investors? What are investors actually looking for? What documents do you need to prepare when you’re going to raise money from a bank and other financial institutions along with venture capitalists and angel investors? The topic of today’s interview is Capital Raising and my amazing guest…

Business Planning Expert Reveals

Dream Plan Do: Business Planning Expert Reveals

Business planning expert from Melbourne reveals her best online and offline marketing strategies by following a simple recipe: DREAM PLAN DO. Listen in as Krisz interviews her special guest from Australia. In our latest “Strength In Business” podcast episode MJ shares her experience for creating, planning and implementing business ideas. Business Planning Expert from Melbourne…

How To Increase Customer Loyalty

How Do You Intend To Increase Customer Loyalty

No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…

Key ingredients of a SWOT Analysis

4 Key Ingredients of a SWOT Analysis

Our previous blog post was all about designing a proven SWOT analysis. In today’s blog we’re going to dive deeper and have a look at the 4 key ingredients of a SWOT analysis: strengths, weaknesses, opportunities and threats. Opportunities are Key to a SWOT Analysis   Marketing Strategy Plan: Key Ingredients Of A SWOT Analysis…

How to design a proven SWOT Analysis

How to Design a Proven SWOT Analysis

The first SWOT analysis goes back to Albert Humphrey. According to Wikipedia, A. Humphrey used data from several Fortune 500 companies and presented his results at a convention led at Stanford University in the 1960s & 1970s. Marketing Strategy Plan: How To Design A Proven SWOT Analysis With Powerful Impact When creating your strategic plan…

How to avoid business debts

How To Avoid Business Debts

How well are you managing your business debts? How can you avoid them? Let’s have a look to different ways of managing business debts… Managing business debts and avoiding mistakes that lead to bankruptcy If you are contemplating bankruptcy, then you are on the verge of closing the doors of your business. Is your cash…