Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Her no-nonsense and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Stay in touch by visiting Strength In Business Services and connecting with her on Twitter at @KriszRokk.

Twitter's Strategic Planning Twitter IPO tweet

Twitter & LinkedIn – Strategic Planning Model

Strategic planning is a company’s process for determining its strategy and deciding how to allocate the necessary resources – best accomplished by defining a step-by-step action plan – to pursue this strategy. Three of last week’s top stories were definitely: Twitter’s IPO Apple releasing 2 new iPhones (5c and 5s) LinkedIn opening up to 13-year-olds…

StrengthInBusiness Podcast Krisz Rokk and Jarred Rubin

Jarred Rubin: Capital Raising

How can you raise capital? Where do you find investors? What are investors actually looking for? What documents do you need to prepare when you’re going to raise money from a bank and other financial institutions along with venture capitalists and angel investors? The topic of today’s interview is Capital Raising and my amazing guest…

Purposeful Marketing Strategies

Purposeful Marketing Strategies Where Customers Co-Create

Are small businesses ready to meet today’s customer’s expectations? Who is willing to change the approach and improve their marketing strategies? In her roundup about marketing strategies for the future from The Entrepreneur, Barbara Findlay Schenck shares the foundation of a new paradigm in business. Barbara writes: The old paradigm — where businesses produced, marketers…

Marketing Impact - Customers Service Lessons from Sir Richard Branson Image courtesy of Tim Beach / FreeDigitalPhotos.net

Marketing Impact: 7 Customer Service Lessons from Sir Richard Branson

Marketing impact – A couple of months ago Forbes published an amazing interview with Sir Richard Branson revealing 7 important customer service secrets. Why is Richard Branson’s brand Virgin considered the ‘Gold standard’ in customer service? What makes the employees and the management team at Virgin go above and beyond to satisfy customers? Marketing Impact…

Interview with MJ Business planning expert

Dream Plan Do: Business Planning Expert Reveals

Business planning expert from Melbourne reveals her best online and offline marketing strategies by following a simple recipe: DREAM PLAN DO. Listen in as Krisz interviews her special guest from Australia. In our latest “Strength In Business” podcast episode MJ shares her experience for creating, planning and implementing business ideas. Business Planning Expert from Melbourne…

How Cadbury Increased Brand Influence With Social Media Campaigns_Simon Howden

How Cadbury Increased Brand Influence With Social Media Campaigns

Nowadays, everybody has the power to create social media campaigns that will shake the online and subsequently the offline world. Social media has revolutionized the way we market and brand ourselves. “If traditional advertising is akin to electromagnetism, then social media is more like gravity. It’s easy to wield electromagnetism, be very exact and make…

Email marketing campaigns Image courtesy of Master isolated images / FreeDigitalPhotos.net

Effective Email Marketing Campaigns: How to Get Your Subscribers’ Attention

Are you sending out targeted promotional emails to your members? Do you grab their attention with effective email marketing campaigns? There’s obviously a huge difference between sending out mass email to the entire list and mailing out custom-tailored messages that match specific preferences. “The key to making your email marketing messages as effective as possible…

Sir Richard Branson On Starting A Business

Sir Richard Branson: What Does It Take to Start a Business?

Learning from exceptional entrepreneurs like Sir Richard Branson and listening to their interviews is an amazing way to see how successful business people think and act. Michael Noer from Forbes conducted an interview recently, asking Mr. Branson some interesting questions about his entrepreneurial mindset and overall business attitude. Here’s what the Founder of Virgin Group…

How To Increase Customer Loyalty

How Do You Intend To Increase Customer Loyalty

No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…

Rock 2013 with brilliant content marketing strategies

Rock 2013 with Brilliant Content Marketing Strategies

Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…

Content marketing strategy plan

What Could Your Content Marketing Strategy Plan Look Like in 2013?

Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan. First, fill out the content marketing…