Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Her no-nonsense and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing. Stay in touch by visiting Strength In Business Services and connecting with her on Twitter at @KriszRokk.

22 Influencer Marketing Tips

22 Influencer Marketing Tips For Entrepreneurs

Dale Carnegie’s book “How to Win Friends And Influence People” and Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion” made the term influencer marketing more popular. The concept isn’t new though. It has been around for thousands of years. In ancient Babylon, those merchants who recognized the power of ‘befriending’ key individuals became wealthy. A…

Optimize your Twitter presence_Increase Twitter Followers Image courtesy of panuruangjan / FreeDigitalPhotos.net

How To Optimize Your Twitter Presence

While corporates are expanding their social media teams, more and more small and medium-sized businesses (SMBs) are turning to Twitter, Facebook & Co. to generate customers. According to Twitter’s latest white paper “Small Business Customer Insights”, 36% of SMBs attracted a customer with Twitter Marketing (Year 2013). With nearly 650,000,000 users and more than half…

Thinking in silos_marketing channels

How To Integrate Your Marketing Channels To Achieve Better Results

Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…