If you want to spend some amazing days in Europe than you should definitely pay a visit to London. London is the multicultural hub in Europe, a melting pot of business, fashion, people, stories and culture. Let’s not forget the shopping mecca of Piccadilly – a place with tons of musicals, ads and some of the best marketing campaigns ever.
If you want to see some of the world’s biggest brands fighting for space to advertise just go to Piccadilly Circus and enjoy the scenery. Brands like Coca-Cola, Samsung, McDonald’s are all present on the main Piccadilly billboard. Make sure you visit this exciting place in the evening. The lights are phenomenal.
I’d like to share the ‘story’ of one particular billboard that caught my attention these days. It’s one of the smartest and most creative marketing campaigns I’ve seen. The company behind this magical billboard is British Airways (BA).
The billboard basically texts in real-time the flight information for every British Airways plane that passes. As soon as a BA plane flies over the Piccadilly Circus (the location of the billboard), a little kid shows up in the ad and points up at the sky, giving us some details about that particular flight. Check out the video below and see how it works…
Best Marketing Campaigns
British Airways #lookup in Piccadilly Circus
What do you think about the ad? Do you like British Airways marketing approach?
Every time I’m in London I make sure to go to the Piccadilly Circus because there is so much going on in this magical spot. It’s absolutely incredible; you feel the pulse of time.
Sometimes I’m astounded by a smart campaign that a famous brand has launched recently, while other times I’m amused by bad ads nobody really pays attention to.
What’s your favorite billboard?
Whether in New York, London or Hong Kong, digital billboards have become one of the most trendy and creative forms of advertising. Advertising leaders invest big time into neon and LED hoping to grab the increasingly short attention span of audiences worldwide.
What’s your favorite digital billboard and why? If you’d have to pick the best marketing campaigns of all times, which ones would make the top of your list? Looking forward to your insights in the comments below.