Who would have thought that what bothered me most in my corporate career will one day become the catalyst for my message on my entrepreneurial journey. In the beginning the road seemed a bit foggy but as I dug deeper into the rabbit hole, the veil lifted and things got crystal clear.
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This is a time in history when it is not enough to simply hope; this is a time to know and more importantly, to know how. It’s definitely a great time to invest in yourself because you are investing in your future.
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The constant push towards centralization raises some big questions and concerns whether this is a desirable path especially for smaller entities. Whereas big businesses can afford to “play” with concepts as they see fit, smaller entities do not have the luxury of throwing millions of balls to a wall and not be bothered if none sticks.
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Are you tapping into the secrets unveiled to you by your inquisitive mind or do you keep this door closed afraid of unleashing your superhuman capabilities? Seeking the truth in business can be daunting. Let the following business lessons guide you on your entrepreneurial path.
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According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact?
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There are so many wonderful books on the topic of mindset and mastering your mind but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books on mental strength a special twist by combining this fascinating subject with key elements from science, spirituality and extreme sports.
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FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin.
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Critical thinking is undesirable yet extremely important nowadays! The last thing we need is a herd mentality. That’s not freedom, never was and never will be irrespective of the mainstream narrative – which by the way is becoming increasingly authoritarian as days go by.
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As traditional marketing channels have become increasingly centralized, the urge to look for alternative marketing platforms has led to a bouquet of new networks competing for users and their precious time AKA attention.
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Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything.
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