“Choice is an illusion. You already know what you have to do”. Those of us working in the marketing realm more or less understand how profound this statement is when it comes to creating the illusion of choice around a product or service. Isn’t this one of the biggest tricks in life?
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There is a marketing world out there that operates based on trust, community, integrity, caring, sharing, friendship, kindness and love for fellow humans. This might sound far fetched and fairytale-like if you’ve spent your entire life giving your valuable time, energy, money and attention to entities, organizations and structures that have been brilliantly designed and disguised to suck everything out of you without you even noticing.
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We live in a box, we drive to work in a box, we eat lunch from a box, we look the entire day into a box and we go to bed in a box only to repeat the whole process again the next day. This is how most humans live their lives. And then you wonder why you’re not creative enough, why you can’t come up with new strategies and ideas for your business or why you can’t find your soulmate.
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Who would have thought that what bothered me most in my corporate career will one day become the catalyst for my message on my entrepreneurial journey. In the beginning the road seemed a bit foggy but as I dug deeper into the rabbit hole, the veil lifted and things got crystal clear.
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This is a time in history when it is not enough to simply hope; this is a time to know and more importantly, to know how. It’s definitely a great time to invest in yourself because you are investing in your future.
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The constant push towards centralization raises some big questions and concerns whether this is a desirable path especially for smaller entities. Whereas big businesses can afford to “play” with concepts as they see fit, smaller entities do not have the luxury of throwing millions of balls to a wall and not be bothered if none sticks.
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Are you tapping into the secrets unveiled to you by your inquisitive mind or do you keep this door closed afraid of unleashing your superhuman capabilities? Seeking the truth in business can be daunting. Let the following business lessons guide you on your entrepreneurial path.
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According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact?
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There are so many wonderful books on the topic of mindset and mastering your mind but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books on mental strength a special twist by combining this fascinating subject with key elements from science, spirituality and extreme sports.
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FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin.
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