Reflections on a Decade of Podcasting
It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it.
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Why Bother with Contracts?
Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from lose to legally binding and enforceable agreements. And then, there’s trust.
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Facebook Advertising Mistakes: When Duplication Becomes the Norm
On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had.
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Burger or Fries – Which One Comes First?
When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu?
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13 Marketing Quickies to Quench Your Thirst for Knowledge
Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less.
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Guess What Interaction Has the Highest Sales Impact
Why do the wealthiest people on this planet meet in person and close deals behind doors? Why does the Elite hang out in Davos, Switzerland at the World Economic Forum (WEF) or at the Bilderberg conference? There is one type of interaction that trumps all other methods combined and has the most powerful sales impact.
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3 Facebook Advertising Challenges to Tackle Right Away
These actionable tips will help you transform three common Facebook Advertising challenges into opportunities for growth to ensure you get great recurring results consistently over a long period of time.
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Personalized Marketing: Double Down On Your Strengths
Mass marketing or personalized marketing? What’s it gonna be? Are you going to blast out your posting to the masses or will you deliver individualized messages to your most relevant audience? Sometimes you can do both whereas other times you’re better off with the latter.
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Multiple Beats One: Never Rely On One Marketing Channel
Having all your revenue coming from one source is a huge risk. Using a single sales and/ or marketing channel to market your business is a fatal mistake. Single-source dependency aka over-reliance on any one thing can ruin your business. How many sources do you use to promote your business?
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5 Steps of a Simple Sales Cycle
The sales cycle is probably the most important part of a business cycle. You can be a master in lead generation however, if you don’t turn those leads into paying customers, you might as well call it a hobby instead of a business.
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