Google’s Keyword Tool used to be my first go-to keyword research site. The tool was intuitive, easy to use and quick. But things have changed in the online world and the much-loved keyword tool has now been replaced by the Keyword Planner. Today’s online users are sophisticated and savvy thus making it a lot harder…
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Every social media channel has its own personality. Facebook may require more casual blog posts while LinkedIn a more formal approach. You can update your Twitter account several times a day while you only post one or two pins to Pinterest. So, what’s the appropriate social media etiquette on these networks anyway? We all know…
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How would you feel if you’d have an arsenal of deadly online marketing weapons that gives you a competitive edge in the market and a better chance for profitability? Would you like to boost your Google branding without overspending your marketing budget? If you have read Jay Conrad Levinson’s Guerilla Marketing book, you already know…
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Finding the right information in this loud and crowded online marketing world can be tricky. It’s hard to figure out what’s what and more importantly, who to trust. Searching the web for marketing blogs to find reliable tidbits on SEO, social media, email marketing, or PPC can be very challenging indeed. Where can you find…
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New media marketing aka online marketing requires a different approach from brick and mortar businesses. This can be challenging and often times quite overwhelming. While many entrepreneurs and small business owners are conscious of the fact that marketing principles don’t change, they don’t know how to cope with the massive shifts that are taking place…
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Selling is a skill that you can learn. It is an essential skill if you want to build a successful business. It is a MUST if you want to have a team of highly motivated and inspired people that will help you reach your goals and objectives. Believe it or not, we are all in…
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Are you still wasting your valuable time trying to figure out what Google wants? Forget it. The search giant will constantly change its algorithms and release new updates. Start writing for humans. The following SEO copywriting tips will help you entice your customers while optimizing for robots. Gone are the days when internet marketers were…
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YouTube continues to be the go to platform when it comes to watching videos online. What surprises most people is how international the content and consumers are. 60% of YouTube’s 1 billion monthly viewers comes from countries where English is not the primary language. Who would have thought, right? One last number before we dive…
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What does Word-Of-Mouth Marketing (WOMM) look like today? Has the Internet changed the effect of the most credible form of marketing? Technology has revolutionized the way we do business but has not weakened the power of recommendations. Quite the opposite is the case. Let’s start our journey with a simple example to showcase the power…
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How often do you shop online? When was the last time you purchased something on Amazon? Whether it’s books, electronics, tools, or goods, the eCommerce industry is booming. And so does the online retail giant Amazon. Nevertheless, there are a few items people won’t buy on Amazon. The Internet has changed the way we communicate,…
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