2 Marketing Fundamentals You Should Master
Marketing fundamentals are boring and unsexy. So, why bother with the very basics of marketing when there’s a new tool waiting to be discovered around every corner?
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5 Essential Questions to Ask Your Customers
Here are 5 essential questions to ask your customers now to get better results and grow your business. Gathering valuable feedback from customers will help you deliver a more targeted service.
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3 Powerful Advertising Tools to Increase Your Productivity
Are you still focusing on good old TV and radio advertising? Do you run any YouTube, Twitter, or Facebook ads? These digital advertising tools will help you quickly analyze how some of the best brands are advertising on Facebook. Mock-up your ad before launching it on Facebook, Twitter, or Instagram.
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How to Pick Your Ideal Market
What is an ideal market? How do you pick a hot market? What about targeting? Discover the three mission-critical questions you need to ask yourself prior to launching your business.
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Facebook Carousel Ads: Increase Your CTR and Lower Your Cost Per Action
What’s the deal with Facebook carousel ads? Why is this format so special, and more importantly, why should you test this type of advertising for your own brands and products too? Facebook carousel ads allow you to showcase more images and links in a single ad for the same price. Automatically show the best performing images first.
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7 Kindle Marketing Tips To Boost Brand Awareness
Is the eBook revolution just a fad? Are headlines such as “Amazon selling over 1 million Kindles a week” a thing of the past? What category is responsible for the decline of the publishing industry? Still worth joining the Kindle game? Loads of questions… and loads of answers presented as Kindle marketing tidbits coming up…
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3 Powerful Podcasting Tools To Increase Your Productivity
“Will Podcasting Hit It Big? (And What Is It?)” – This was the news headline back in 2005, at the peak of “podcasting”. Since, awareness for this “new” medium has been on the rise. In 2013 Apple announced that the iTunes Store had exceeded market expectations topping one billion podcast subscriptions. OK, so 1 billion…
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10 Eye-Opening Facebook Advertising Facts
Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales funnel) than you should definitely give social media advertising — Facebook advertising in particular, a try.
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Marketing Mix: Are You Creating Assets Or Buying Liabilities?
What does your marketing mix look like? Where do you invest most of your marketing budget? Is it all sorts of marketing campaigns that take money out of your pocket, or do you focus on building modern marketing assets?
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Email Marketing Isn’t Dead, It’s Evolving
The old model of sending batch email to a list is no longer effective — no matter how awesome that list is. And due to the huge success of this “oh so great model”, certain things changed. Gmail for example, has made unsubscribing from annoying emails a lot easier and other email providers followed… Fast forward… Email marketing has evolved.
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