Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts.
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The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia, in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon, which was one of the Seven Wonders of the Ancient World. Now, what’s all this got to do with marketing campaigns?
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Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to…
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Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. No clients means no sales and no sales means sooner or later no business.
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Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good? A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that…
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Getting customers through the door, putting a powerful marketing message in front of the right people and picking the right marketing channels — all at the same time, can be challenging indeed. Inviting the right prospects to visit your virtual home aka your website, blog, or social media profiles takes the concept of customer acquisition…
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Where should you promote your new piece of content? What are some of the most effective marketing channels to reach the right prospects? Which one is “better” than the others? There are so many attractive ways to bring in the audience. Some channels bring more visitors than others. And some of them convert better than…
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Do you love to go to business networking events? What do you do when you realize you have little to nothing in common with those around you? Do you get rid of your business cards and leave the party? I’ve attended a few business networking events myself. Whether I was in Europe, USA, Asia, or…
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What’s the most effective type of marketing? Is it creating content for humans, or writing for Google’s search algorithms? If your content strategy is tight to Panda, Penguin & Co. – well, good luck with that one. If on the other hand, you’re interested in sharing genuine, high-quality content that helps your prospects and customers…
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We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to…
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