Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
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Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business. Do you…
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LinkedIn, Facebook, Twitter, Google+… and the list goes on and on. Why should a small business care about LinkedIn? If you want to grow your professional networking and you’re not on LinkedIn, you’re missing out on valuable opportunities. More than 292 million members use LinkedIn to connect with key influencer and join relevant LinkedIn groups.…
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Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is…
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Matt Mullenweg, the founder of WordPress, has literally transformed the way we see & use software, from proprietary to free and open-source. By developing and improving WordPress, he has taken the open source movement to the next level. It seems this entire open source movement started back in 1984 at MIT when Linux was born.…
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What is Google Plus and Hangouts all about? What are the best strategies to position yourself on Google (Plus and Hangouts) and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google Plus and Google Hangouts and my amazing…
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Trendy, classy and fashion-friendly marketing ideas and concepts are always welcome. Last week LAFORGE Optical started their Indiegogo campaign for Icis (pronounced eye-sis). Icis smart glasses are here to challenge Google Glass. What is Icis all about? Iciy by Laforge is a pair of eyewear that displays notifications from your smartphone. With the help of…
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2014 is a great year to start your online business, but before you do that you should be aware of the fact that some industries are growing faster than others. There are a few independent retailers (small businesses) that manage to grow faster than some well-established corporations. “The bar has been lowered, and now just…
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We all know by now, that Super Bowl is way more than just a great play. Super Bowl is a huge marketing showdown with 30 second ad campaigns running $4 million. And 2014 was no different. Although we’re going to focus on the commercials, let’s have a look at the results first. NFL Super Bowl…
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In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…
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