Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…
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A Very Happy, Prosperous, Joyful and Successful New Year! How did your New Year’s celebration go? Did you watch the traditional New Year’s Concert from Vienna yesterday? The annual New Year’s Concert of the Vienna Philharmonic (German: Das Neujahrskonzert der Wiener Philharmoniker) is a traditional concert of classical music, comprised of Strauss waltzes, polkas and…
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Sales of desktop computers and laptops have collapsed by as much as 10% in 2013. Smartphones and tablets are dominating the market of online devices with nearly 60% market share. Can PC manufacturers reverse this trend? What does Apple’s and Microsoft’s sales plan look like for 2014? Analysts say, that PC makers are planning a…
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Many corporate brands sponsored the Olympic Games in London 2012 but one of them certainly managed to stand out from the crowd with a brilliant advertising idea. ‘Thank you Mom’ was one of the best marketing campaigns of 2012. What about this year? With the 2014 Sochi Winter Olympics starting in February (Feb 7-23), there…
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With only a couple of days until Christmas, I thought I’d share with you two of this years most sentimental holiday ad campaigns. They both come from major brands all of us are certainly familiar with. While some of us are still involved into last-minute Christmas shopping others are preparing lots of goodies for family…
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Have you heard about “BIC for her” pens? Yes, that’s right: BIC has a line of pens for ladies. What was the company thinking when they launched this product? What were the brand’s marketing objectives? Before we jump into today’s marketing lesson, let’s see what Ellen DeGeneres had to say about the BIC pens on…
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If you want to spend some amazing days in Europe than you should definitely pay a visit to London. London is the multicultural hub in Europe, a melting pot of business, fashion, people, stories and culture. Let’s not forget the shopping mecca of Piccadilly – a place with tons of musicals, ads and some of…
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Welcome to the next generation gaming console battle of this years holiday shopping season. It’s Microsoft and Sony this time competing for the hearts and minds of gamers worldwide. And both companies use a variety of strategies and marketing tactics in attempt to attract more customers, increase market shares and ultimately become the center of…
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As technology evolves, marketers are facing new challenges positioning their brands and making their valuable message stand out from the crowd. These parameters might get one to think that the basic principles of marketing have changed too. Some things change while others don’t. The shift from print – radio – billboards – TV – to…
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Marketing objectives need to be SMART (Specific, Measurable, Achievable, Realistic, Time specific) and in line with the overall corporate objectives. They need to be developed to support the ‘big picture’ and ensure the corporate objectives are achieved. Marketing is the core of an operating business. Marketing is the engine room that drives sales, and customers…
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