Attracting visitors to your website is one part of the equation. The second component is to ensure they stick around… the longer, the better. Keeping visitors on a website, inspiring them to read your blog posts, awakening the interest in them to hover over to your About page, sign up for your newsletter, or better…
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Speed seems to be everything in today’s fast-paced and ever-connected world. Feeling rushed and overwhelmed? Are you missing out on being part of the conversation because you’re too slow? Is real-time marketing all about responding quickly to the latest trends and events? If you take a good look at social media conversations that are taking…
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What online marketing tools do you use to build your landing pages? Are you still heavily involved into coding and customizing to make the page look professionally designed and optimized for conversions? If you love to code and have the tech know-how required to do so, I’m not here to stop you. For those of…
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What do you need to be successful in eBook marketing? Content alone won’t make it. Marketing and promoting your content across multiple channels to expand your reach, influence, and credibility is as important as writing an engaging story. Social media has changed the way we consume content. Nevertheless, the rise of YouTube, Facebook, or Instagram…
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Why still bother with the old-fashioned channel of word-of-mouth marketing when you have Facebook, YouTube & Co.? Do most of the independent workers aka solopreneurs really get their gigs through social media? Nothing could be further from the truth. In today’s digital world one might think that most independent workers get the vast majority of…
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Google’s Keyword Tool used to be my first go-to keyword research site. The tool was intuitive, easy to use and quick. But things have changed in the online world and the much-loved keyword tool has now been replaced by the Keyword Planner. Today’s online users are sophisticated and savvy thus making it a lot harder…
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