New media marketing aka online marketing requires a different approach from brick and mortar businesses. This can be challenging and often times quite overwhelming. While many entrepreneurs and small business owners are conscious of the fact that marketing principles don’t change, they don’t know how to cope with the massive shifts that are taking place…
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Selling is a skill that you can learn. It is an essential skill if you want to build a successful business. It is a MUST if you want to have a team of highly motivated and inspired people that will help you reach your goals and objectives. Believe it or not, we are all in…
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The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk by Al Ries & Jack Trout – that’s the title of the book I’m going to review in this blog post. Why did I pick this book? The answer is very simple: it’s the best book on marketing I’ve ever read. I love…
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What does Word-Of-Mouth Marketing (WOMM) look like today? Has the Internet changed the effect of the most credible form of marketing? Technology has revolutionized the way we do business but has not weakened the power of recommendations. Quite the opposite is the case. Let’s start our journey with a simple example to showcase the power…
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Welcome to the July edition of our Best Book of the Month series. The book we picked for this month is Richard Branson’s international bestseller entitled Screw It, Let’s Do It: Lessons In Life And Business. Sir Richard Branson is a business magnet and investor from the United Kingdom. He is the founder of Virgin Group…
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Readers are leaders. Successful entrepreneurs and small business owners love to expose themselves to new ways of thinking which is best achieved through reading books, listening to audio tapes and networking. Today I’d like to share with you a list of five must-read marketing books for small business owners. Prior to my corporate career I…
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Welcome to the June edition of our Best Book of the Month series. The book we picked for this month is Robert Kiyosaki’s bestseller entitled CashFlow Quadrant. One year ago I reviewed Kiyosaki’s first bestseller “Rich Dad Poor Dad“. Today it’s time to dig deeper and boost our financial knowledge by following the principles that…
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What do you do in a world with to many choices and to little time? You ignore stuff. The obvious question therefore is: What does a ‘thing’ need to be in order to get your attention? It has to stand out; it has to be remarkable. It has to be unique. Modern selling needs to…
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Marketing is getting into the minds of prospects; it’s about communicating to the world that your products and services are valuable and unique. Although it is fun and exciting, there will be times when you’ll feel lost and confused. To motivate you to push forward I decided to share the following 25 motivational marketing quotes…
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Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…
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