Twenty content marketing stats you need to know now that we’re halfway through 2014. The way content is delivered has shifted the focus from outbound to inbound marketing. It’s the era of creative content creators. Blogs, images, videos, and podcasts are conquering the world. Traditional marketing (push marketing, outbound marketing) where you push products and…
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Last year mobile opens surpassed the 50% mark thus highlighting the importance of mobile emails looking flawless across multiple devices. Other major shifts such as Outlook.com replacing Hotmail, or Google introducing Gmail tabs makes you wonder what happened to the most popular email clients in 2013. How many emails are flooding your inbox every single…
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Last week, LinkedIn published the results of an in-house research, in which some of the top women in sales shared their insights about the representation of female professionals in certain roles and industries. The entire discussion started after LinkedIn has released its workforce diversity data report revealing that 61% of employees are male. Reflecting on…
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Facebook image dimensions keep changing all the time thus making it quite difficult for entrepreneurs and small business owners to keep up with the latest design. But there’s hope on the way in the form of a handy infographic. What’s the new size of the cover photo? What is the recommended size for app images,…
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Readers are leaders. Successful entrepreneurs and small business owners love to expose themselves to new ways of thinking which is best achieved through reading books, listening to audio tapes and networking. Today I’d like to share with you a list of five must-read marketing books for small business owners. Prior to my corporate career I…
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What do you do in a world with to many choices and to little time? You ignore stuff. The obvious question therefore is: What does a ‘thing’ need to be in order to get your attention? It has to stand out; it has to be remarkable. It has to be unique. Modern selling needs to…
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Marketing is getting into the minds of prospects; it’s about communicating to the world that your products and services are valuable and unique. Although it is fun and exciting, there will be times when you’ll feel lost and confused. To motivate you to push forward I decided to share the following 25 motivational marketing quotes…
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Dale Carnegie’s book “How to Win Friends And Influence People” and Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion” made the term influencer marketing more popular. The concept isn’t new though. It has been around for thousands of years. In ancient Babylon, those merchants who recognized the power of ‘befriending’ key individuals became wealthy. A…
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Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…
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A couple of days ago I came across a video with Seth Godin sharing some boneheaded marketing mistakes entrepreneurs and small business owners should definitely try to avoid. Marketing doesn’t have to be expensive and most certainly it doesn’t have to be hard. The key is to know the most common pitfalls and try to…
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