Dale Carnegie’s book “How to Win Friends And Influence People” and Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion” made the term influencer marketing more popular. The concept isn’t new though. It has been around for thousands of years. In ancient Babylon, those merchants who recognized the power of ‘befriending’ key individuals became wealthy. A…
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Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…
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A couple of days ago I came across a video with Seth Godin sharing some boneheaded marketing mistakes entrepreneurs and small business owners should definitely try to avoid. Marketing doesn’t have to be expensive and most certainly it doesn’t have to be hard. The key is to know the most common pitfalls and try to…
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A hyper-competitive online space requires way more than simply creating and delivering a few promotional campaigns. If you want your messages to stand out in this loud and crowded world, you need to start using your marketing mind more effectively. A couple of days ago I came across an infographic that got my attention immediately.…
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After discussing three techniques to choosing the right social media network, it’s time to delve into another important piece of your internet marketing strategy — email marketing. “Email is dead”. How often have you heard this statement? Did you jump on that wagon? Have you dropped all your email marketing efforts? According to Sikich, 70%…
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Who said picking the right social media network for your business was easy? Over 200 social platforms compete for our attention and it’s your job to pick the one (two, or more) that resonates most with your core audience. Facebook and Twitter remain among the top social sites, nevertheless you should definitely check out Google+,…
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The National Small Business Week in the United States kicks off this Monday and runs until Friday, the 16th. It’s time to honor the top entrepreneurs from the US and attend some of the hottest events — whether online or out in your local community. Fox Business had this to say recently: Today, it is…
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With all these social networks fighting for our attention and money, the question that arises is: Which one should we focus on the most? How can we boost the pulling power of Twitter, Facebook & Co. and increase online brand awareness? The first thing to find out prior to putting all your energy and money…
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Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert…
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The world wide web has changed the way we communicate forever. Today, any individual can harness the power of the internet and build a strong presence online. In this blog post we’ll have a look at some tips for effective personal branding online. One of the main benefits of the internet is the fact that…
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