Why still bother with the old-fashioned channel of word-of-mouth marketing when you have Facebook, YouTube & Co.? Do most of the independent workers aka solopreneurs really get their gigs through social media? Nothing could be further from the truth. In today’s digital world one might think that most independent workers get the vast majority of…
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Would you like to improve your Facebook marketing strategy and increase conversion rates? Are you wondering what marketing tactics the pros are using to generate consistent returns by targeting Facebook’s 1.32 billion monthly active users? It’s time to shed some light on the subject. In this blog post you’ll discover three high-impact Facebook marketing tips and…
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Google’s Keyword Tool used to be my first go-to keyword research site. The tool was intuitive, easy to use and quick. But things have changed in the online world and the much-loved keyword tool has now been replaced by the Keyword Planner. Today’s online users are sophisticated and savvy thus making it a lot harder…
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Every social media channel has its own personality. Facebook may require more casual blog posts while LinkedIn a more formal approach. You can update your Twitter account several times a day while you only post one or two pins to Pinterest. So, what’s the appropriate social media etiquette on these networks anyway? We all know…
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How would you feel if you’d have an arsenal of deadly online marketing weapons that gives you a competitive edge in the market and a better chance for profitability? Would you like to boost your Google branding without overspending your marketing budget? If you have read Jay Conrad Levinson’s Guerilla Marketing book, you already know…
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Finding the right information in this loud and crowded online marketing world can be tricky. It’s hard to figure out what’s what and more importantly, who to trust. Searching the web for marketing blogs to find reliable tidbits on SEO, social media, email marketing, or PPC can be very challenging indeed. Where can you find…
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New media marketing aka online marketing requires a different approach from brick and mortar businesses. This can be challenging and often times quite overwhelming. While many entrepreneurs and small business owners are conscious of the fact that marketing principles don’t change, they don’t know how to cope with the massive shifts that are taking place…
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Selling is a skill that you can learn. It is an essential skill if you want to build a successful business. It is a MUST if you want to have a team of highly motivated and inspired people that will help you reach your goals and objectives. Believe it or not, we are all in…
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The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk by Al Ries & Jack Trout – that’s the title of the book I’m going to review in this blog post. Why did I pick this book? The answer is very simple: it’s the best book on marketing I’ve ever read. I love…
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What does Word-Of-Mouth Marketing (WOMM) look like today? Has the Internet changed the effect of the most credible form of marketing? Technology has revolutionized the way we do business but has not weakened the power of recommendations. Quite the opposite is the case. Let’s start our journey with a simple example to showcase the power…
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