A couple of days ago I came across a video with Seth Godin sharing some boneheaded marketing mistakes entrepreneurs and small business owners should definitely try to avoid. Marketing doesn’t have to be expensive and most certainly it doesn’t have to be hard. The key is to know the most common pitfalls and try to…
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A hyper-competitive online space requires way more than simply creating and delivering a few promotional campaigns. If you want your messages to stand out in this loud and crowded world, you need to start using your marketing mind more effectively. A couple of days ago I came across an infographic that got my attention immediately.…
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After discussing three techniques to choosing the right social media network, it’s time to delve into another important piece of your internet marketing strategy — email marketing. “Email is dead”. How often have you heard this statement? Did you jump on that wagon? Have you dropped all your email marketing efforts? According to Sikich, 70%…
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Who said picking the right social media network for your business was easy? Over 200 social platforms compete for our attention and it’s your job to pick the one (two, or more) that resonates most with your core audience. Facebook and Twitter remain among the top social sites, nevertheless you should definitely check out Google+,…
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The National Small Business Week in the United States kicks off this Monday and runs until Friday, the 16th. It’s time to honor the top entrepreneurs from the US and attend some of the hottest events — whether online or out in your local community. Fox Business had this to say recently: Today, it is…
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With all these social networks fighting for our attention and money, the question that arises is: Which one should we focus on the most? How can we boost the pulling power of Twitter, Facebook & Co. and increase online brand awareness? The first thing to find out prior to putting all your energy and money…
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Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert…
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The world wide web has changed the way we communicate forever. Today, any individual can harness the power of the internet and build a strong presence online. In this blog post we’ll have a look at some tips for effective personal branding online. One of the main benefits of the internet is the fact that…
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Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash! Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay…
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Ten years in social media is a very long time. Many of the major social networks we use today weren’t even around a decade ago. Early mainstays like MySpace and Friendster aren’t what they once used to be. Friendster once considered the grandaddy of modern social networks hardly resembles its former self. Today, Friendster is…
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