Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash! Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay…
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Ten years in social media is a very long time. Many of the major social networks we use today weren’t even around a decade ago. Early mainstays like MySpace and Friendster aren’t what they once used to be. Friendster once considered the grandaddy of modern social networks hardly resembles its former self. Today, Friendster is…
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A lot has happened since March 21, 2006 when Twitter came into existence. During the last 8 years the social media network has come a long, long way. Today, Twitter is the favorite network of celebrities (remember Ellen’s Oscars’ Selfie) and news media (CNN for example). Every time I watch World Business Today (WBT) on…
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What are the things that influence a purchase decision? Is it quality, design, layout, or free shipping? How do colors affect purchases? A couple of months ago I shared an infographic about the 10 key factors that influence a purchase decision. Today I’m going to focus on one of these key influencers and that is…
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The best way to build a strong community with podcasting is to lead the way and start to be the community that you want to create. This is true not only for podcasting but for every other task we perform. People don’t like to join communities where the leader is uncertain of the task (concept).…
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Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
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Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
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Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business. Do you…
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LinkedIn, Facebook, Twitter, Google+… and the list goes on and on. Why should a small business care about LinkedIn? If you want to grow your professional networking and you’re not on LinkedIn, you’re missing out on valuable opportunities. More than 292 million members use LinkedIn to connect with key influencer and join relevant LinkedIn groups.…
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Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is…
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