What are the things that influence a purchase decision? Is it quality, design, layout, or free shipping? How do colors affect purchases? A couple of months ago I shared an infographic about the 10 key factors that influence a purchase decision. Today I’m going to focus on one of these key influencers and that is…
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The best way to build a strong community with podcasting is to lead the way and start to be the community that you want to create. This is true not only for podcasting but for every other task we perform. People don’t like to join communities where the leader is uncertain of the task (concept).…
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Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
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Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
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Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business. Do you…
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LinkedIn, Facebook, Twitter, Google+… and the list goes on and on. Why should a small business care about LinkedIn? If you want to grow your professional networking and you’re not on LinkedIn, you’re missing out on valuable opportunities. More than 292 million members use LinkedIn to connect with key influencer and join relevant LinkedIn groups.…
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Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is…
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While corporates are expanding their social media teams, more and more small and medium-sized businesses (SMBs) are turning to Twitter, Facebook & Co. to generate customers. According to Twitter’s latest white paper “Small Business Customer Insights”, 36% of SMBs attracted a customer with Twitter Marketing (Year 2013). With nearly 650,000,000 users and more than half…
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In August 2011, Tesco Homeplus in South Korea announced the opening of the worlds first Tesco virtual store in the Seoul subway to help busy South Koreans shop on the go using their smartphones. This amazing concept led to a further expansion. Tesco has now 22 award-winning virtual stores in South Korean subways and bus…
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Matt Mullenweg, the founder of WordPress, has literally transformed the way we see & use software, from proprietary to free and open-source. By developing and improving WordPress, he has taken the open source movement to the next level. It seems this entire open source movement started back in 1984 at MIT when Linux was born.…
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