Last Monday the US celebrated Labor Day and retailers kept attracting customers with big discounts and all kinds of fancy marketing ideas and concepts. Besides in-store deals on furniture, clothes and electronics Walmart, Target, J.C.Penny, Kmart, Best Buy etc. were also offering major online discounts. Those who didn’t have time to visit their local store…
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When it comes to brand loyalty, Harley Davidson definitely knows how to build and maintain relationships. Harley is one of those successful brands that manages to turn customers into evangelists – loving fans and loyal followers. Thousands of motorcycle riders and enthusiasts from all over the world came to Milwaukee this weekend to celebrate the…
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Popeye’s marketing impact on the spinach industry is a well-known fact. Our cartoon hero continues to impress children worldwide by saving the day after drinking a tasty can of spinach. Popeye helps the one in need and is equally responsible for growing spinach sales. If you love cartoons I’m sure you remember the crazy adventures…
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Are small businesses ready to meet today’s customer’s expectations? Who is willing to change the approach and improve their marketing strategies? In her roundup about marketing strategies for the future from The Entrepreneur, Barbara Findlay Schenck shares the foundation of a new paradigm in business. Barbara writes: The old paradigm — where businesses produced, marketers…
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Marketing impact – A couple of months ago Forbes published an amazing interview with Sir Richard Branson revealing 7 important customer service secrets. Why is Richard Branson’s brand Virgin considered the ‘Gold standard’ in customer service? What makes the employees and the management team at Virgin go above and beyond to satisfy customers? Marketing Impact…
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Free podcast – iTunes is celebrating 1 Billion Podcast Subscriptions and we are honored to be part of this amazing community. The journey started eight years ago, in 2005. Since than, a respectable one billion subscribers have listened and downloaded podcast shows on iTunes. As a podcaster I’m happy and grateful to be part of…
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Maximize your marketing impact with a mind-blowing video commercial – do it like Heineken! Would you play Departure Roulette? Would you change your current plans and travel to a place the roulette picks for you? Heineken released a new video commercial about a game of Departure Roulette. A few people at JFK Airport were ready…
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The topic of today’s interview is Business Rescue and my amazing guest is business expert Trevi Lim from Australia. Trevi is a businessman, pharmacist, entrepreneur, philanthropist, coach, mentor, author and speaker. He went from working over 80 hours a week as an employee to now an owner of over 15 multimillion dollar businesses in less…
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Do you have an effective website marketing strategy? Are you monitoring your marketing activities and reviewing the results on a regular basis? Marketing strategies that deliver amazing results in one niche may not work in another market; hence the importance of continuous testing. One of the tools that changes the way marketers look at web…
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Business planning expert from Melbourne reveals her best online and offline marketing strategies by following a simple recipe: DREAM PLAN DO. Listen in as Krisz interviews her special guest from Australia. In our latest “Strength In Business” podcast episode MJ shares her experience for creating, planning and implementing business ideas. Business Planning Expert from Melbourne…
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