Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash! Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay…
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Welcome to the April edition of our Best Book of the Month series. The book we picked for this month is Timothy Ferriss’s bestseller entitled The 4-Hour Work Week: Escape The 9-5, Live Anywhere And Join The New Rich. Timothy Ferriss is an entrepreneur, author, public speaker, and angel investor. In 2007, he published The 4-Hour…
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The best way to build a strong community with podcasting is to lead the way and start to be the community that you want to create. This is true not only for podcasting but for every other task we perform. People don’t like to join communities where the leader is uncertain of the task (concept).…
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Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
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Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
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Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business. Do you…
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Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is…
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Welcome to the March edition of our Best Book of the Month series. The book we picked for this month is Blair Singer’s bestseller entitled “Sales Dogs”. Blair Singer is a sales expert, speaker and bestselling author. He is a Rich Dad Advisor to Robert Kiyosaki in the area of sales, team building and leadership. Blair…
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What are Google Plus and Google Hangouts all about? What are the best strategies to position yourself on Google+ and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google+ and Google Hangouts and my amazing guest is online…
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Welcome to the February edition of our Best Book of the Month series. The book we picked for this month is Les Brown’s bestseller entitled “Live Your Dreams”. Les Brown is one of the world’s most renowned motivational speakers and authors. He is a former member of the Ohio House of Representatives, radio DJ and host…
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