StrengthInBusiness Podcast Krisz Rokk and Denise Lee Yohn

Denise Lee Yohn: What Great Brands Do

Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…

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StrengthInBusiness Podcast Krisz Rokk and Carol Dodsley on Google Plus

Carol Dodsley: Google Plus and Google Hangouts

What are Google Plus and Google Hangouts all about? What are the best strategies to position yourself on Google+ and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google+ and Google Hangouts and my amazing guest is online…

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Vertical marketing system

What Is A Vertical Marketing System?

In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…

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