Marketing is getting into the minds of prospects; it’s about communicating to the world that your products and services are valuable and unique. Although it is fun and exciting, there will be times when you’ll feel lost and confused. To motivate you to push forward I decided to share the following 25 motivational marketing quotes…
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Dale Carnegie’s book “How to Win Friends And Influence People” and Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion” made the term influencer marketing more popular. The concept isn’t new though. It has been around for thousands of years. In ancient Babylon, those merchants who recognized the power of ‘befriending’ key individuals became wealthy. A…
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Marketers are desperately trying to bridge the digital and physical dimensions to leverage social interaction at all consumer touchpoints. Is this approach going to lead you to discover the holy grail of marketing? Does everything come down to creating an emotional connection and delivering that ‘WOW’ experience? We live in a loud and crowded ‘physical’…
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A couple of days ago I came across a video with Seth Godin sharing some boneheaded marketing mistakes entrepreneurs and small business owners should definitely try to avoid. Marketing doesn’t have to be expensive and most certainly it doesn’t have to be hard. The key is to know the most common pitfalls and try to…
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A hyper-competitive online space requires way more than simply creating and delivering a few promotional campaigns. If you want your messages to stand out in this loud and crowded world, you need to start using your marketing mind more effectively. A couple of days ago I came across an infographic that got my attention immediately.…
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The National Small Business Week in the United States kicks off this Monday and runs until Friday, the 16th. It’s time to honor the top entrepreneurs from the US and attend some of the hottest events — whether online or out in your local community. Fox Business had this to say recently: Today, it is…
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