While corporates are expanding their social media teams, more and more small and medium-sized businesses (SMBs) are turning to Twitter, Facebook & Co. to generate customers. According to Twitter’s latest white paper “Small Business Customer Insights”, 36% of SMBs attracted a customer with Twitter Marketing (Year 2013). With nearly 650,000,000 users and more than half…
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In August 2011, Tesco Homeplus in South Korea announced the opening of the worlds first Tesco virtual store in the Seoul subway to help busy South Koreans shop on the go using their smartphones. This amazing concept led to a further expansion. Tesco has now 22 award-winning virtual stores in South Korean subways and bus…
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Matt Mullenweg, the founder of WordPress, has literally transformed the way we see & use software, from proprietary to free and open-source. By developing and improving WordPress, he has taken the open source movement to the next level. It seems this entire open source movement started back in 1984 at MIT when Linux was born.…
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What is Google Plus and Hangouts all about? What are the best strategies to position yourself on Google (Plus and Hangouts) and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google Plus and Google Hangouts and my amazing…
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We have 140 characters to share the latest news with our fans and followers on Twitter. What exactly are we sharing on Twitter? What does a conversation look like? During a typical day we send 500 million tweets collectively — that’s an average of 5,700 tweets per second (TPS). One of Twitter’s main goal is…
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Trendy, classy and fashion-friendly marketing ideas and concepts are always welcome. Last week LAFORGE Optical started their Indiegogo campaign for Icis (pronounced eye-sis). Icis smart glasses are here to challenge Google Glass. What is Icis all about? Iciy by Laforge is a pair of eyewear that displays notifications from your smartphone. With the help of…
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2014 is a great year to start your online business, but before you do that you should be aware of the fact that some industries are growing faster than others. There are a few independent retailers (small businesses) that manage to grow faster than some well-established corporations. “The bar has been lowered, and now just…
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We all know by now, that Super Bowl is way more than just a great play. Super Bowl is a huge marketing showdown with 30 second ad campaigns running $4 million. And 2014 was no different. Although we’re going to focus on the commercials, let’s have a look at the results first. NFL Super Bowl…
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Do you have a structured approach when writing your blog posts? Do you have a recipe to follow? Whether you answered both questions with a firm yes, or no, there’s help on the way. Copyblogger has created an infographic that contains the key ingredients of a comprehensive blog post. There are 11 essential ingredients to…
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In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…
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