What is Google Plus and Hangouts all about? What are the best strategies to position yourself on Google (Plus and Hangouts) and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google Plus and Google Hangouts and my amazing…
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We have 140 characters to share the latest news with our fans and followers on Twitter. What exactly are we sharing on Twitter? What does a conversation look like? During a typical day we send 500 million tweets collectively — that’s an average of 5,700 tweets per second (TPS). One of Twitter’s main goal is…
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Trendy, classy and fashion-friendly marketing ideas and concepts are always welcome. Last week LAFORGE Optical started their Indiegogo campaign for Icis (pronounced eye-sis). Icis smart glasses are here to challenge Google Glass. What is Icis all about? Iciy by Laforge is a pair of eyewear that displays notifications from your smartphone. With the help of…
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2014 is a great year to start your online business, but before you do that you should be aware of the fact that some industries are growing faster than others. There are a few independent retailers (small businesses) that manage to grow faster than some well-established corporations. “The bar has been lowered, and now just…
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We all know by now, that Super Bowl is way more than just a great play. Super Bowl is a huge marketing showdown with 30 second ad campaigns running $4 million. And 2014 was no different. Although we’re going to focus on the commercials, let’s have a look at the results first. NFL Super Bowl…
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Do you have a structured approach when writing your blog posts? Do you have a recipe to follow? Whether you answered both questions with a firm yes, or no, there’s help on the way. Copyblogger has created an infographic that contains the key ingredients of a comprehensive blog post. There are 11 essential ingredients to…
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In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…
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Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…
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A Very Happy, Prosperous, Joyful and Successful New Year! How did your New Year’s celebration go? Did you watch the traditional New Year’s Concert from Vienna yesterday? The annual New Year’s Concert of the Vienna Philharmonic (German: Das Neujahrskonzert der Wiener Philharmoniker) is a traditional concert of classical music, comprised of Strauss waltzes, polkas and…
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Sales of desktop computers and laptops have collapsed by as much as 10% in 2013. Smartphones and tablets are dominating the market of online devices with nearly 60% market share. Can PC manufacturers reverse this trend? What does Apple’s and Microsoft’s sales plan look like for 2014? Analysts say, that PC makers are planning a…
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