Vertical marketing system

What Is A Vertical Marketing System?

In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…


Marketing The Vienna New Year’s Concert #prosit2014

A Very Happy, Prosperous, Joyful and Successful New Year! How did your New Year’s celebration go? Did you watch the traditional New Year’s Concert from Vienna yesterday? The annual New Year’s Concert of the Vienna Philharmonic (German: Das Neujahrskonzert der Wiener Philharmoniker) is a traditional concert of classical music, comprised of Strauss waltzes, polkas and…