As technology evolves, marketers are facing new challenges positioning their brands and making their valuable message stand out from the crowd. These parameters might get one to think that the basic principles of marketing have changed too. Some things change while others don’t. The shift from print – radio – billboards – TV – to…
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Welcome to the November edition of our Best Book of the Month series. The book we picked for this month is Michael E. Gerber’s bestseller “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”. Michael Gerber is an American author and a small business legend. Inc. Magazine called him “the…
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You found a profitable niche and now you’re ready to implement your online business ideas in order to earn some extra cash on the side. It’s time to join the internet community and turn your passion into profits. Launching an internet-based business has never been easier and cheaper. In today’s wireless world, there are hundreds…
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Welcome to the October edition of our Best Book of the Month series. The book we picked for this month is Robert Cialdini’s New York Times bestseller “Influence: The Psychology of Persuasion”. Dr. Robert B. Cialdini is a bestselling author, internationally recognized expert and Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.…
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The global digital marketing elite met last week in Cologne, Germany at the Digital Marketing Exposition & Conference (dmexco). The fairs motto for 2013 was “Turning visions into reality”. About 720 exhibitors from all over the globe, staged in three halls for the first time, a two-day Conference program at top international level, extended opening…
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How can you raise capital? Where do you find investors? What are investors actually looking for? What documents do you need to prepare when you’re going to raise money from a bank and other financial institutions along with venture capitalists and angel investors? The topic of today’s interview is Capital Raising and my amazing guest…
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Welcome to the September edition of our Best Book of the Month series. The book we picked for this month is Jack Canfield’s bestseller “The Success Principles“. Jack Canfield is an international motivational speaker and author. He became famous as the co-creator of the book series Chicken Soup for the Soul. USA Today‘s best-selling books list…
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Welcome to the August edition of our Best Book of the Month series. The book we picked for this month is Anthony Robbins’ bestseller “Awaken the Giant Within”. Anthony Robbins is an international motivational speaker and self-help author. His work was featured in major media from all around the world including Forbes, CNN, Fortune, Time, NBC…
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Marketing impact – A couple of months ago Forbes published an amazing interview with Sir Richard Branson revealing 7 important customer service secrets. Why is Richard Branson’s brand Virgin considered the ‘Gold standard’ in customer service? What makes the employees and the management team at Virgin go above and beyond to satisfy customers? Marketing Impact…
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Free podcast – iTunes is celebrating 1 Billion Podcast Subscriptions and we are honored to be part of this amazing community. The journey started eight years ago, in 2005. Since than, a respectable one billion subscribers have listened and downloaded podcast shows on iTunes. As a podcaster I’m happy and grateful to be part of…
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