In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…
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Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…
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Welcome to 2014 and the January edition of our Best Book of the Month series. The book we picked for this month is George Samuel Clason`s financial bestseller entitled “The Richest Man in Babylon”. George S. Clason was a businessman, writer and soldier – he served in the US Army during the Spanish-American war. He is…
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A Very Happy, Prosperous, Joyful and Successful New Year! How did your New Year’s celebration go? Did you watch the traditional New Year’s Concert from Vienna yesterday? The annual New Year’s Concert of the Vienna Philharmonic (German: Das Neujahrskonzert der Wiener Philharmoniker) is a traditional concert of classical music, comprised of Strauss waltzes, polkas and…
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Welcome to the December edition of our Best Book of the Month series. The book we picked for this month is Robert G. Allen’s bestseller of 2000, “Multiple Streams of Income: How to Generate a Lifetime of unlimited wealth!”. Robert Allen is an American businessman and self-made millionaire. After graduating with an MBA from Brigham Young…
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If you want to spend some amazing days in Europe than you should definitely pay a visit to London. London is the multicultural hub in Europe, a melting pot of business, fashion, people, stories and culture. Let’s not forget the shopping mecca of Piccadilly – a place with tons of musicals, ads and some of…
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As technology evolves, marketers are facing new challenges positioning their brands and making their valuable message stand out from the crowd. These parameters might get one to think that the basic principles of marketing have changed too. Some things change while others don’t. The shift from print – radio – billboards – TV – to…
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Welcome to the November edition of our Best Book of the Month series. The book we picked for this month is Michael E. Gerber’s bestseller “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”. Michael Gerber is an American author and a small business legend. Inc. Magazine called him “the…
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You found a profitable niche and now you’re ready to implement your online business ideas in order to earn some extra cash on the side. It’s time to join the internet community and turn your passion into profits. Launching an internet-based business has never been easier and cheaper. In today’s wireless world, there are hundreds…
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Welcome to the October edition of our Best Book of the Month series. The book we picked for this month is Robert Cialdini’s New York Times bestseller “Influence: The Psychology of Persuasion”. Dr. Robert B. Cialdini is a bestselling author, internationally recognized expert and Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.…
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