Have you heard about “BIC for her” pens? Yes, that’s right: BIC has a line of pens for ladies. What was the company thinking when they launched this product? What were the brand’s marketing objectives? Before we jump into today’s marketing lesson, let’s see what Ellen DeGeneres had to say about the BIC pens on…
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Almost half of the global population – nearly 3 billion people – have access to the internet. Exciting times for all online marketing fans; great challenges and opportunities for both SMEs and major brands to position themselves by focusing on the right marketing vehicles and advertising strategies. In order to achieve the goals and objectives…
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If you want to spend some amazing days in Europe than you should definitely pay a visit to London. London is the multicultural hub in Europe, a melting pot of business, fashion, people, stories and culture. Let’s not forget the shopping mecca of Piccadilly – a place with tons of musicals, ads and some of…
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Welcome to the next generation gaming console battle of this years holiday shopping season. It’s Microsoft and Sony this time competing for the hearts and minds of gamers worldwide. And both companies use a variety of strategies and marketing tactics in attempt to attract more customers, increase market shares and ultimately become the center of…
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The smartphone world is dominated by the two giants Apple and Android / Google. As these 2 rival for world supremacy, Nokia and Microsoft say there is enough room in the marketplace for a third contender. Welcome to the commercial battle where the latter brand engages in a series of new advertising strategies. Before we…
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As technology evolves, marketers are facing new challenges positioning their brands and making their valuable message stand out from the crowd. These parameters might get one to think that the basic principles of marketing have changed too. Some things change while others don’t. The shift from print – radio – billboards – TV – to…
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Marketing objectives need to be SMART (Specific, Measurable, Achievable, Realistic, Time specific) and in line with the overall corporate objectives. They need to be developed to support the ‘big picture’ and ensure the corporate objectives are achieved. Marketing is the core of an operating business. Marketing is the engine room that drives sales, and customers…
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You found a profitable niche and now you’re ready to implement your online business ideas in order to earn some extra cash on the side. It’s time to join the internet community and turn your passion into profits. Launching an internet-based business has never been easier and cheaper. In today’s wireless world, there are hundreds…
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Social media stats & facts in 2013 – What’s the first thing you do when you wake up in the morning? OK, ok, ok, the second or third thing? Most people reply with “Well, I check Facebook” or if you’re a small business owner your answer might sound something like “I check my emails and…
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Pumpkin spice latte, all kinds of pumpkin pie spice recipes – we are literally bombarded these days with Halloween marketing campaigns. If you’re sick and tired of pumpkin related topics, do yourself a favor and stop reading this post. For all of you who adore Halloween stuff, Starbucks, McDonald’s and Dunkin’ Donuts have engaged into…
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