As technology evolves, marketers are facing new challenges positioning their brands and making their valuable message stand out from the crowd. These parameters might get one to think that the basic principles of marketing have changed too. Some things change while others don’t. The shift from print – radio – billboards – TV – to…
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Marketing objectives need to be SMART (Specific, Measurable, Achievable, Realistic, Time specific) and in line with the overall corporate objectives. They need to be developed to support the ‘big picture’ and ensure the corporate objectives are achieved. Marketing is the core of an operating business. Marketing is the engine room that drives sales, and customers…
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You found a profitable niche and now you’re ready to implement your online business ideas in order to earn some extra cash on the side. It’s time to join the internet community and turn your passion into profits. Launching an internet-based business has never been easier and cheaper. In today’s wireless world, there are hundreds…
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Social media stats & facts in 2013 – What’s the first thing you do when you wake up in the morning? OK, ok, ok, the second or third thing? Most people reply with “Well, I check Facebook” or if you’re a small business owner your answer might sound something like “I check my emails and…
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Pumpkin spice latte, all kinds of pumpkin pie spice recipes – we are literally bombarded these days with Halloween marketing campaigns. If you’re sick and tired of pumpkin related topics, do yourself a favor and stop reading this post. For all of you who adore Halloween stuff, Starbucks, McDonald’s and Dunkin’ Donuts have engaged into…
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Halloween means big business for retailers & Co. around the globe. Marketers worldwide are looking for ways to “Halloween-ize” their promotions, ad campains and efforts on social media. Overall a perfect time to increase the impact of your marketing by applying some simple best practices. Halloween Special 2013 – Having Fun with A Scary Snowman…
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Honda has launched a new celebrity-branded marketing campaign for its 2013 Civic model starring America’s Got Talent host Nick Cannon. ‘Best Yourself’ is the title of the two-minutes long ad targeting the 18-35 market and showcasing individuals working towards their personal goals. The clip features Cannon driving a Civic and talking about self-improvement. So far,…
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A smart business strategy is customer-focused and starts with solving problems. Top performing companies know how to think outside the box and come up with innovative products & services that revolutionize customer experience thus being able to keep the company in profits even when the going gets tough. Last week CNN showed an interview with…
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Only a few brands are known for developing creative and effective marketing strategies that are customer-focused. Virgin Atlantic is one of those big brands willing to break convention with everything they do. The company launched an ad campaign that features their staff and it has the tagline “Flying in the face of ordinary”. That’s one…
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The global digital marketing elite met last week in Cologne, Germany at the Digital Marketing Exposition & Conference (dmexco). The fairs motto for 2013 was “Turning visions into reality”. About 720 exhibitors from all over the globe, staged in three halls for the first time, a two-day Conference program at top international level, extended opening…
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