Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
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Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
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Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business. Do you…
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Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is…
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Welcome to the March edition of our Best Book of the Month series. The book we picked for this month is Blair Singer’s bestseller entitled “Sales Dogs”. Blair Singer is a sales expert, speaker and bestselling author. He is a Rich Dad Advisor to Robert Kiyosaki in the area of sales, team building and leadership. Blair…
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What are Google Plus and Google Hangouts all about? What are the best strategies to position yourself on Google+ and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google+ and Google Hangouts and my amazing guest is online…
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Welcome to the February edition of our Best Book of the Month series. The book we picked for this month is Les Brown’s bestseller entitled “Live Your Dreams”. Les Brown is one of the world’s most renowned motivational speakers and authors. He is a former member of the Ohio House of Representatives, radio DJ and host…
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In my last blog post I wrote about the importance of effectively integrating marketing channels in order to attract a broader audience and make more sales. Today, I’m going to focus on distribution channels — the concept of a vertical marketing system, to be more precise. First of all, let’s clarify the term of vertical…
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Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…
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Welcome to 2014 and the January edition of our Best Book of the Month series. The book we picked for this month is George Samuel Clason`s financial bestseller entitled “The Richest Man in Babylon”. George S. Clason was a businessman, writer and soldier – he served in the US Army during the Spanish-American war. He is…
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