After discussing three techniques to choosing the right social media network, it’s time to delve into another important piece of your internet marketing strategy — email marketing. “Email is dead”. How often have you heard this statement? Did you jump on that wagon? Have you dropped all your email efforts and moved over to social…
Details
Who said picking the right social media network for your business was easy? Over 200 social platforms compete for our attention and it’s your job to pick the one (two, or more) that resonates most with your core audience. Facebook and Twitter remain among the top social sites, nevertheless you should definitely check out Google+,…
Details
Welcome to the May edition of our Best Book of the Month series. The book we picked for this month is Russell Conwell’s inspirational book entitled Acres of Diamonds. Russell H. Conwell was an American philanthropist, lawyer, Baptist minister and orator. He founded the Temple University in Philadelphia and was a Pastor of The Baptist Temple.…
Details
Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert…
Details
The world wide web has changed the way we communicate forever. Today, any individual can harness the power of the internet and build a strong presence online. In this blog post we’ll have a look at some tips for effective personal branding online. One of the main benefits of the internet is the fact that…
Details
Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash! Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay…
Details
Welcome to the April edition of our Best Book of the Month series. The book we picked for this month is Timothy Ferriss’s bestseller entitled The 4-Hour Work Week: Escape The 9-5, Live Anywhere And Join The New Rich. Timothy Ferriss is an entrepreneur, author, public speaker, and angel investor. In 2007, he published The 4-Hour…
Details
The best way to build a strong community with podcasting is to lead the way and start to be the community that you want to create. This is true not only for podcasting but for every other task we perform. People don’t like to join communities where the leader is uncertain of the task (concept).…
Details
Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
Details
Marketing has a significant history. Ever since we had something to sell, we’ve been marketing. Think of Babylon and the evolution of marketing and sales ever since. The marketing landscape has changed significantly. Today we are living in a cluttered and fast-paced world. It’s easier than ever before to create products and get your message…
Details