Only a few brands are known for developing creative and effective marketing strategies that are customer-focused. Virgin Atlantic is one of those big brands willing to break convention with everything they do. The company launched an ad campaign that features their staff and it has the tagline “Flying in the face of ordinary”. That’s one…
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The global digital marketing elite met last week in Cologne, Germany at the Digital Marketing Exposition & Conference (dmexco). The fairs motto for 2013 was “Turning visions into reality”. About 720 exhibitors from all over the globe, staged in three halls for the first time, a two-day Conference program at top international level, extended opening…
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Last week Apple added one more powerful product AND statement to their marketing strategy. The iPhone 5c became a colorful add-on to the current portfolio. The new plastic-backed iPhone 5c – “c” stands for “colors” – is available in a range of vibrant colors: green, blue, pink, yellow and white. But there’s more to the package…
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If you want your emails and newsletters to look good on any device, you’ll need to work with an autoresponder that provides a responsive email design. Last week GetResponse announced that they are “the world’s first email marketing platform to enable truly responsive email design”. If you want to reach a 42% wider audience and make…
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How can you raise capital? Where do you find investors? What are investors actually looking for? What documents do you need to prepare when you’re going to raise money from a bank and other financial institutions along with venture capitalists and angel investors? The topic of today’s interview is Capital Raising and my amazing guest…
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Last Monday the US celebrated Labor Day and retailers kept attracting customers with big discounts and all kinds of fancy marketing ideas and concepts. Besides in-store deals on furniture, clothes and electronics Walmart, Target, J.C.Penny, Kmart, Best Buy etc. were also offering major online discounts. Those who didn’t have time to visit their local store…
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When it comes to brand loyalty, Harley Davidson definitely knows how to build and maintain relationships. Harley is one of those successful brands that manages to turn customers into evangelists – loving fans and loyal followers. Thousands of motorcycle riders and enthusiasts from all over the world came to Milwaukee this weekend to celebrate the…
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Popeye’s marketing impact on the spinach industry is a well-known fact. Our cartoon hero continues to impress children worldwide by saving the day after drinking a tasty can of spinach. Popeye helps the one in need and is equally responsible for growing spinach sales. If you love cartoons I’m sure you remember the crazy adventures…
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Are small businesses ready to meet today’s customer’s expectations? Who is willing to change the approach and improve their marketing strategies? In her roundup about marketing strategies for the future from The Entrepreneur, Barbara Findlay Schenck shares the foundation of a new paradigm in business. Barbara writes: The old paradigm — where businesses produced, marketers…
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Google Chromecast – is a streaming stick that connects to your TV’s HDMI inputs and accepts videos from tablets, smartphones, and Google’s Chrome browser. The coolest part of this sticklike device is the fact that you get to control a range of devices for only $35! So, what is it that you need to know…
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