Do you have an effective website marketing strategy? Are you monitoring your marketing activities and reviewing the results on a regular basis? Marketing strategies that deliver amazing results in one niche may not work in another market; hence the importance of continuous testing. One of the tools that changes the way marketers look at web…
Details
Business planning expert from Melbourne reveals her best online and offline marketing strategies by following a simple recipe: DREAM PLAN DO. Listen in as Krisz interviews her special guest from Australia. In our latest “Strength In Business” podcast episode MJ shares her experience for creating, planning and implementing business ideas. Business Planning Expert from Melbourne…
Details
Corporates are investing heavily into developing appealing social campaigns that will attract new customers and increase sales. According to latest statistics nearly 25% of the marketing budget in 2018 will be spent on social media campaigns alone. Putting a lot of money into social campaigns does not guarantee success – especially if your strategy is…
Details
2013 is the year of content and podcasting is by far the hottest currency. Now is the time to figure out how to create a podcast that will attract your target audience. Let’s start our journey with a few stats provided by Social Media Examiner in their 2013 Social Media Marketing Industry Report: 5% of…
Details
According to HubSpots latest State of Inbound Marketing, the average website conversion rate is 10%. What’s your websites’ marketing impact? A few more stats from the same source before we move on… [You can download your FREE copy of ‘2013 State of Inbound Marketing Annual Report‘ HERE] * 52% of all marketers have found a…
Details
Are you sending out targeted promotional emails to your members? Do you grab their attention with effective email marketing campaigns? There’s obviously a huge difference between sending out mass email to the entire list and mailing out custom-tailored messages that match specific preferences. “The key to making your email marketing messages as effective as possible…
Details
When analyzing the impact of your email marketing campaigns what key metrics do you consider most? Are you focusing on open rates, CTRs, CTORs or any other list churn statistics? Instead of focusing your main attention on open rates, you should definitely consider CTRs as they are often a more accurate metric. Before immersing ourselves…
Details
How often do you monitor the worldwide web for new and relevant content? Are you looking for free content marketing tools to become more efficient in creating and promoting niche relevant topics? Here’s what Janine Popick from VerticalResponse had to say recently on Inc. … […] we’ve curated three of our favorite content marketing tools…
Details
Companies that learn to deliver email marketing campaigns that are more accustomed to mobile phones get up to 30% higher open rates. Who’s making the top of the list when it comes to open rates? Is it the iPhone, Android or BlackBerry? According to GetResponse iPhone users open 17.5% of their commercial mail while Android…
DetailsAccording to a latest study from GetResponse marketers that include social sharing buttons into their email marketing campaigns are experiencing CTRs up to 158%. Do you include LinkedIn, Facebook, Twitter buttons into your emails? Do you enable your subscribers to share your newsletter or any other digital information you are sending out to them? Here…
Details