2013 is the year of content and podcasting is by far the hottest currency. Now is the time to figure out how to create a podcast that will attract your target audience. Let’s start our journey with a few stats provided by Social Media Examiner in their 2013 Social Media Marketing Industry Report: 5% of…
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According to HubSpots latest State of Inbound Marketing, the average website conversion rate is 10%. What’s your websites’ marketing impact? A few more stats from the same source before we move on… [You can download your FREE copy of ‘2013 State of Inbound Marketing Annual Report‘ HERE] * 52% of all marketers have found a…
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Are you sending out targeted promotional emails to your members? Do you grab their attention with effective email marketing campaigns? There’s obviously a huge difference between sending out mass email to the entire list and mailing out custom-tailored messages that match specific preferences. “The key to making your email marketing messages as effective as possible…
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When analyzing the impact of your email marketing campaigns what key metrics do you consider most? Are you focusing on open rates, CTRs, CTORs or any other list churn statistics? Instead of focusing your main attention on open rates, you should definitely consider CTRs as they are often a more accurate metric. Before immersing ourselves…
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How often do you monitor the worldwide web for new and relevant content? Are you looking for free content marketing tools to become more efficient in creating and promoting niche relevant topics? Here’s what Janine Popick from VerticalResponse had to say recently on Inc. … […] we’ve curated three of our favorite content marketing tools…
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Companies that learn to deliver email marketing campaigns that are more accustomed to mobile phones get up to 30% higher open rates. Who’s making the top of the list when it comes to open rates? Is it the iPhone, Android or BlackBerry? According to GetResponse iPhone users open 17.5% of their commercial mail while Android…
DetailsAccording to a latest study from GetResponse marketers that include social sharing buttons into their email marketing campaigns are experiencing CTRs up to 158%. Do you include LinkedIn, Facebook, Twitter buttons into your emails? Do you enable your subscribers to share your newsletter or any other digital information you are sending out to them? Here…
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How effective are your email marketing campaigns? Are you sending out targeted emails with relevant content and keeping track of results? According to a survey commissioned by iContact, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media: 60% of…
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Is direct mailing part of your online marketing strategy? If you want to create an effective email marketing campaign that will help you generate leads and turn prospects into loyal customers, you’ll need to follow and implement a few proven steps. Before we analyze the 4 components of a successful email strategy, let’s have a…
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A sound online marketing strategy plan requires creating compelling content to educate, nurture and attract leads and customers. Content marketing has been around for quite a while; it’s definitely not a strategy that was created a couple of years ago. The difference between content marketing done a few years ago and today is best described…
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