When analyzing the impact of your email marketing campaigns what key metrics do you consider most? Are you focusing on open rates, CTRs, CTORs or any other list churn statistics? Instead of focusing your main attention on open rates, you should definitely consider CTRs as they are often a more accurate metric. Before immersing ourselves…
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How often do you monitor the worldwide web for new and relevant content? Are you looking for free content marketing tools to become more efficient in creating and promoting niche relevant topics? Here’s what Janine Popick from VerticalResponse had to say recently on Inc. … […] we’ve curated three of our favorite content marketing tools…
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Companies that learn to deliver email marketing campaigns that are more accustomed to mobile phones get up to 30% higher open rates. Who’s making the top of the list when it comes to open rates? Is it the iPhone, Android or BlackBerry? According to GetResponse iPhone users open 17.5% of their commercial mail while Android…
DetailsAccording to a latest study from GetResponse marketers that include social sharing buttons into their email marketing campaigns are experiencing CTRs up to 158%. Do you include LinkedIn, Facebook, Twitter buttons into your emails? Do you enable your subscribers to share your newsletter or any other digital information you are sending out to them? Here…
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How effective are your email marketing campaigns? Are you sending out targeted emails with relevant content and keeping track of results? According to a survey commissioned by iContact, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media: 60% of…
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Is direct mailing part of your online marketing strategy? If you want to create an effective email marketing campaign that will help you generate leads and turn prospects into loyal customers, you’ll need to follow and implement a few proven steps. Before we analyze the 4 components of a successful email strategy, let’s have a…
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A sound online marketing strategy plan requires creating compelling content to educate, nurture and attract leads and customers. Content marketing has been around for quite a while; it’s definitely not a strategy that was created a couple of years ago. The difference between content marketing done a few years ago and today is best described…
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What does your online strategy look like? Are you marketing without a plan, or do you have a sound website marketing plan in place? Today, we decided to dive deeper into 2 essential strategies of a powerful internet marketing plan: Search Engine Optimization (SEO) and Content Marketing. 1. SEO Strategy SEO is a long-term process…
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In order to maximize the outcomes of your online marketing strategy plan, SEO and content creation should go hand in hand. How can you leverage the effect of both tasks and reap the long-term benefits (e.g. more traffic, higher ranking)? Two years ago Google made the headlines with the first Panda update (Google’s algorithm that…
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Welcome to our Strength In Business Podcast! Join Krisz Rokk and her amazing guest Debbie Buckley on this amazing marketing journey. This episode is all about the 7 Sins of Marketing. Debbie is a successful Business Mentor & Digital Marketer from the United Kingdom. She has run a business that turned over 1.2 million pounds…
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