Welcome to our Strength In Business Podcast. Join Krisz Rokk discuss today’s marketing topic ‘7 Brilliant Positioning Statement Examples Followed by an Additional, Rather Poor Statement’. The majority of the companies that I will mention in a second are positioned excellent. The last brand lacks a strong positioning statement, as you don’t necessarily know what…
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It’s time for the ‘Best Book of the Month’ series. For February 2013 we picked Zig Ziglar’s book “See You at the Top“. Zig Ziglar, who passed away last year on November, losing the fight against pneumonia at the age of 86 – was a legendary business consultant, motivational speaker and author. He traveled the…
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Does your website marketing plan focus on content marketing? Content creation should definitely be a key ingredient of your online roadmap. In case you left content marketing out I highly recommend you revise your plan and embed it. Why is this important? Econsultancy and Adobe report the following key digital trends for 2013: “The year…
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No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…
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Have you incorporated a few powerful social media strategies into your website marketing plan? Among other factors, this will help you drive traffic to your website, engage your fans and followers strategically and improve your web presence. Targeting the right audience should be one of your top priorities. Even if social platforms offer a wide…
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Last year was all about new technologies, trends and marketing strategies. What will 2013 look like? Will those 2012 tips for online marketing be of any importance this year? Our fast changing environment forces marketers to adapt new strategies and ways to impact the online community. We have to find continuously new paths and streams…
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Welcome to our ‘Best Book of the Month‘ series in 2013. We decided to start the new year with Brendon Burchard’s amazing book entitled ‘The Millionaire Messenger’. Brendon Burchard is the #1 New York Times bestselling author of The Millionaire Messenger and The Charge. He is the founder of High Performance Academy and Experts Academy.…
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Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…
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Have you ever been to a trade show? Have you noticed that the majority of attendees are influencers and decision makers? Isn’t that a great opportunity for you to be engaged and ready to market your business effectively? How do you sell your business at trade shows? Trade shows offer a perfect selling opportunity as…
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Often businesses create products and services prior to asking themselves how to motivate people to buy from them. What are the key reasons people buy? And, why should they buy from you and not somebody else? Today, more than ever, people buy what they WANT rather than what they NEED. It’s quite a paradox if…
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