With only a couple of days until Christmas, I thought I’d share with you two of this years most sentimental holiday ad campaigns. They both come from major brands all of us are certainly familiar with. While some of us are still involved into last-minute Christmas shopping others are preparing lots of goodies for family…
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Have you heard about “BIC for her” pens? Yes, that’s right: BIC has a line of pens for ladies. What was the company thinking when they launched this product? What were the brand’s marketing objectives? Before we jump into today’s marketing lesson, let’s see what Ellen DeGeneres had to say about the BIC pens on…
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If you want to spend some amazing days in Europe than you should definitely pay a visit to London. London is the multicultural hub in Europe, a melting pot of business, fashion, people, stories and culture. Let’s not forget the shopping mecca of Piccadilly – a place with tons of musicals, ads and some of…
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Welcome to the next generation gaming console battle of this years holiday shopping season. It’s Microsoft and Sony this time competing for the hearts and minds of gamers worldwide. And both companies use a variety of strategies and marketing tactics in attempt to attract more customers, increase market shares and ultimately become the center of…
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As technology evolves, marketers are facing new challenges positioning their brands and making their valuable message stand out from the crowd. These parameters might get one to think that the basic principles of marketing have changed too. Some things change while others don’t. The shift from print – radio – billboards – TV – to…
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Marketing objectives need to be SMART (Specific, Measurable, Achievable, Realistic, Time specific) and in line with the overall corporate objectives. They need to be developed to support the ‘big picture’ and ensure the corporate objectives are achieved. Marketing is the core of an operating business. Marketing is the engine room that drives sales, and customers…
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