How effective are your email marketing campaigns? Are you sending out targeted emails with relevant content and keeping track of results? According to a survey commissioned by iContact, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media: 60% of…
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Is direct mailing part of your online marketing strategy? If you want to create an effective email marketing campaign that will help you generate leads and turn prospects into loyal customers, you’ll need to follow and implement a few proven steps. Before we analyze the 4 components of a successful email strategy, let’s have a…
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A sound online marketing strategy plan requires creating compelling content to educate, nurture and attract leads and customers. Content marketing has been around for quite a while; it’s definitely not a strategy that was created a couple of years ago. The difference between content marketing done a few years ago and today is best described…
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What does your online strategy look like? Are you marketing without a plan, or do you have a sound website marketing plan in place? Today, we decided to dive deeper into 2 essential strategies of a powerful internet marketing plan: Search Engine Optimization (SEO) and Content Marketing. 1. SEO Strategy SEO is a long-term process…
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In order to maximize the outcomes of your online marketing strategy plan, SEO and content creation should go hand in hand. How can you leverage the effect of both tasks and reap the long-term benefits (e.g. more traffic, higher ranking)? Two years ago Google made the headlines with the first Panda update (Google’s algorithm that…
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Welcome to our Strength In Business Podcast! Join Krisz Rokk and her amazing guest Debbie Buckley on this amazing marketing journey. This episode is all about the 7 Sins of Marketing. Debbie is a successful Business Mentor & Digital Marketer from the United Kingdom. She has run a business that turned over 1.2 million pounds…
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Welcome to our Strength In Business Podcast. Join Krisz Rokk discuss today’s marketing topic ‘7 Brilliant Positioning Statement Examples Followed by an Additional, Rather Poor Statement’. The majority of the companies that I will mention in a second are positioned excellent. The last brand lacks a strong positioning statement, as you don’t necessarily know what…
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Looking for strong marketing impact? Than watching the super bowl commercial ads is a MUST! This event is not only the most powerful marketing opportunity for the players but also a huge chance for savvy advertisers to get massive exposure. Here’s what Forbes had to say today about the event last night… During the first…
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Does your business have a website? Yes – Do you have a website marketing plan to help you achieve your goals and objectives? No – Than you should definitely join the online community asap otherwise you will continue losing money (sales, revenue, profit, you name it) and customers. 2013 has already started, nevertheless there’s always…
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Since YouTube there are no boundaries when it comes to creating online video content. Software Advice‘s B2B Demand Generation Benchmark Survey ranked video higher than case studies, white papers, webinars and live demos with reps. If this statistics doesn’t impress you than read on… Why should you care about creating online video? Google is the…
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