Welcome to our Strength In Business Podcast. Join Krisz Rokk discuss today’s marketing topic ‘7 Brilliant Positioning Statement Examples Followed by an Additional, Rather Poor Statement’. The majority of the companies that I will mention in a second are positioned excellent. The last brand lacks a strong positioning statement, as you don’t necessarily know what…
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Looking for strong marketing impact? Than watching the super bowl commercial ads is a MUST! This event is not only the most powerful marketing opportunity for the players but also a huge chance for savvy advertisers to get massive exposure. Here’s what Forbes had to say today about the event last night… During the first…
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Does your business have a website? Yes – Do you have a website marketing plan to help you achieve your goals and objectives? No – Than you should definitely join the online community asap otherwise you will continue losing money (sales, revenue, profit, you name it) and customers. 2013 has already started, nevertheless there’s always…
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Since YouTube there are no boundaries when it comes to creating online video content. Software Advice‘s B2B Demand Generation Benchmark Survey ranked video higher than case studies, white papers, webinars and live demos with reps. If this statistics doesn’t impress you than read on… Why should you care about creating online video? Google is the…
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Does your website marketing plan focus on content marketing? Content creation should definitely be a key ingredient of your online roadmap. In case you left content marketing out I highly recommend you revise your plan and embed it. Why is this important? Econsultancy and Adobe report the following key digital trends for 2013: “The year…
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No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…
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Have you incorporated a few powerful social media strategies into your website marketing plan? Among other factors, this will help you drive traffic to your website, engage your fans and followers strategically and improve your web presence. Targeting the right audience should be one of your top priorities. Even if social platforms offer a wide…
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Last year was all about new technologies, trends and marketing strategies. What will 2013 look like? Will those 2012 tips for online marketing be of any importance this year? Our fast changing environment forces marketers to adapt new strategies and ways to impact the online community. We have to find continuously new paths and streams…
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Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…
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What is 2013 going to look like? What surprises lie ahead of us in terms of consumer behavior changes, new social network launches and further technological innovations? How are all these factors going to influence your online presence? What do you need to know today in order to improve your marketing impact next year? Let’s…
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