How effective are your email marketing campaigns? Are you sending out targeted emails with relevant content and keeping track of results? According to a survey commissioned by iContact, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media: 60% of…
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What does your online strategy look like? Are you marketing without a plan, or do you have a sound website marketing plan in place? Today, we decided to dive deeper into 2 essential strategies of a powerful internet marketing plan: Search Engine Optimization (SEO) and Content Marketing. 1. SEO Strategy SEO is a long-term process…
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It’s time for the ‘Best Book of the Month‘ series. For March 2013 we picked Jim Collins‘ amazing book entitled “Good To Great: Why Some Companies Make the Leap… and Others Don’t“. ‘Good To Great’ is a powerful business book aiming to answer the following 2 questions: 1. Can a good company become a great…
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Welcome to our Strength In Business Podcast! Join Krisz Rokk and her amazing guest Debbie Buckley on this amazing marketing journey. This episode is all about the 7 Sins of Marketing. Debbie is a successful Business Mentor & Digital Marketer from the United Kingdom. She has run a business that turned over 1.2 million pounds…
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Welcome to our Strength In Business Podcast. Join Krisz Rokk discuss today’s marketing topic ‘7 Brilliant Positioning Statement Examples Followed by an Additional, Rather Poor Statement’. The majority of the companies that I will mention in a second are positioned excellent. The last brand lacks a strong positioning statement, as you don’t necessarily know what…
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It’s time for the ‘Best Book of the Month’ series. For February 2013 we picked Zig Ziglar’s book “See You at the Top“. Zig Ziglar, who passed away last year on November, losing the fight against pneumonia at the age of 86 – was a legendary business consultant, motivational speaker and author. He traveled the…
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Does your website marketing plan focus on content marketing? Content creation should definitely be a key ingredient of your online roadmap. In case you left content marketing out I highly recommend you revise your plan and embed it. Why is this important? Econsultancy and Adobe report the following key digital trends for 2013: “The year…
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No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…
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Have you incorporated a few powerful social media strategies into your website marketing plan? Among other factors, this will help you drive traffic to your website, engage your fans and followers strategically and improve your web presence. Targeting the right audience should be one of your top priorities. Even if social platforms offer a wide…
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Last year was all about new technologies, trends and marketing strategies. What will 2013 look like? Will those 2012 tips for online marketing be of any importance this year? Our fast changing environment forces marketers to adapt new strategies and ways to impact the online community. We have to find continuously new paths and streams…
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