Have you ever been to a trade show? Have you noticed that the majority of attendees are influencers and decision makers? Isn’t that a great opportunity for you to be engaged and ready to market your business effectively? How do you sell your business at trade shows? Trade shows offer a perfect selling opportunity as…
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Things on Facebook change almost on a weekly basis. How are you coping with that? Great, good, not very well? Well, can you even afford not to be in the ‘Zone’ and up to date? With all the current privacy issues going on (btw. no Facebook privacy changes, as less than 30% of users voted)…
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Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan. First, fill out the content marketing…
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Small Business Saturday (SBS) is one of the shopping highlights for both US consumers and retailers. The SBS was introduced 2010 with the objective to help small businesses drive more customers into their stores. The Washington Post had this to say in their current news: Last year, American Express estimated that 103 million Americans shopped…
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Is content marketing part of your marketing strategy? The power of creating compelling content to connect and engage prospect and customers is still something a lot of companies struggle with. Yet blogging on a regular basis remains one of the key methods for lead generation. Content marketing has been around for decades. In this short…
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So what’s the deal behind using Facebook, Twitter, LinkedIn and Co. as part of your marketing strategy? Are you using social media for a specific reason and purpose? Have you considered the risks associated with social media marketing? Here’s an interesting video from the ABC World News talking about the pivotal role of social media…
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How do you work with all the business data you possess? Do you use specific tools and instruments to track and analyze your marketing data accordingly? There is this predominant phenomena in business that emphasizes the importance of gathering huge amounts of data. One of the biggest issues companies face is not the fact that…
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How often have you discussed mobile marketing with your friends and business partners? Have you taken any action on it? What does your mobile strategy look like? In our previous blog post we defined mobile marketing and mentioned the most popular types of mobile marketing currently in use. Short recap: The three most popular forms…
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What is mobile marketing? And why should you and/ or your business care about this trend? Is there a particular area that might be interesting to embrace and leverage? What is mobile marketing? Mobile marketing is considered to be marketing on or with a mobile device. It can also be defined as “the use of…
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How to Increase Your Online Influence with Google+ Google+ is a platform that was rolled out by Google to connect the social lives of its enthusiasts. It has been proven that these days, many connections among people happen on the web. Google, at the time of its launch referred to it as a project, but…
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