Last year was all about new technologies, trends and marketing strategies. What will 2013 look like? Will those 2012 tips for online marketing be of any importance this year? Our fast changing environment forces marketers to adapt new strategies and ways to impact the online community. We have to find continuously new paths and streams…
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Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…
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What is 2013 going to look like? What surprises lie ahead of us in terms of consumer behavior changes, new social network launches and further technological innovations? How are all these factors going to influence your online presence? What do you need to know today in order to improve your marketing impact next year? Let’s…
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How do you attract public attention? Going viral with a video is definitely a great way to attract massive attention, traffic and improve conversion. And if you want to reach millions of people post an entertaining video or get some inspiration from the most successful commercial ads on tv. Video marketing is one of the…
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Have you ever been to a trade show? Have you noticed that the majority of attendees are influencers and decision makers? Isn’t that a great opportunity for you to be engaged and ready to market your business effectively? How do you sell your business at trade shows? Trade shows offer a perfect selling opportunity as…
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Things on Facebook change almost on a weekly basis. How are you coping with that? Great, good, not very well? Well, can you even afford not to be in the ‘Zone’ and up to date? With all the current privacy issues going on (btw. no Facebook privacy changes, as less than 30% of users voted)…
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Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan. First, fill out the content marketing…
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Small Business Saturday (SBS) is one of the shopping highlights for both US consumers and retailers. The SBS was introduced 2010 with the objective to help small businesses drive more customers into their stores. The Washington Post had this to say in their current news: Last year, American Express estimated that 103 million Americans shopped…
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Is content marketing part of your marketing strategy? The power of creating compelling content to connect and engage prospect and customers is still something a lot of companies struggle with. Yet blogging on a regular basis remains one of the key methods for lead generation. Content marketing has been around for decades. In this short…
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So what’s the deal behind using Facebook, Twitter, LinkedIn and Co. as part of your marketing strategy? Are you using social media for a specific reason and purpose? Have you considered the risks associated with social media marketing? Here’s an interesting video from the ABC World News talking about the pivotal role of social media…
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