Last week Apple added one more powerful product AND statement to their marketing strategy. The iPhone 5c became a colorful add-on to the current portfolio. The new plastic-backed iPhone 5c – “c” stands for “colors” – is available in a range of vibrant colors: green, blue, pink, yellow and white. But there’s more to the package…
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Last Monday the US celebrated Labor Day and retailers kept attracting customers with big discounts and all kinds of fancy marketing ideas and concepts. Besides in-store deals on furniture, clothes and electronics Walmart, Target, J.C.Penny, Kmart, Best Buy etc. were also offering major online discounts. Those who didn’t have time to visit their local store…
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When it comes to brand loyalty, Harley Davidson definitely knows how to build and maintain relationships. Harley is one of those successful brands that manages to turn customers into evangelists – loving fans and loyal followers. Thousands of motorcycle riders and enthusiasts from all over the world came to Milwaukee this weekend to celebrate the…
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Popeye’s marketing impact on the spinach industry is a well-known fact. Our cartoon hero continues to impress children worldwide by saving the day after drinking a tasty can of spinach. Popeye helps the one in need and is equally responsible for growing spinach sales. If you love cartoons I’m sure you remember the crazy adventures…
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Are small businesses ready to meet today’s customer’s expectations? Who is willing to change the approach and improve their marketing strategies? In her roundup about marketing strategies for the future from The Entrepreneur, Barbara Findlay Schenck shares the foundation of a new paradigm in business. Barbara writes: The old paradigm — where businesses produced, marketers…
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Marketing impact – A couple of months ago Forbes published an amazing interview with Sir Richard Branson revealing 7 important customer service secrets. Why is Richard Branson’s brand Virgin considered the ‘Gold standard’ in customer service? What makes the employees and the management team at Virgin go above and beyond to satisfy customers? Marketing Impact…
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