No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…
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Have you incorporated a few powerful social media strategies into your website marketing plan? Among other factors, this will help you drive traffic to your website, engage your fans and followers strategically and improve your web presence. Targeting the right audience should be one of your top priorities. Even if social platforms offer a wide…
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Last year was all about new technologies, trends and marketing strategies. What will 2013 look like? Will those 2012 tips for online marketing be of any importance this year? Our fast changing environment forces marketers to adapt new strategies and ways to impact the online community. We have to find continuously new paths and streams…
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Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…
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What is 2013 going to look like? What surprises lie ahead of us in terms of consumer behavior changes, new social network launches and further technological innovations? How are all these factors going to influence your online presence? What do you need to know today in order to improve your marketing impact next year? Let’s…
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How do you attract public attention? Going viral with a video is definitely a great way to attract massive attention, traffic and improve conversion. And if you want to reach millions of people post an entertaining video or get some inspiration from the most successful commercial ads on tv. Video marketing is one of the…
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Have you ever been to a trade show? Have you noticed that the majority of attendees are influencers and decision makers? Isn’t that a great opportunity for you to be engaged and ready to market your business effectively? How do you sell your business at trade shows? Trade shows offer a perfect selling opportunity as…
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Things on Facebook change almost on a weekly basis. How are you coping with that? Great, good, not very well? Well, can you even afford not to be in the ‘Zone’ and up to date? With all the current privacy issues going on (btw. no Facebook privacy changes, as less than 30% of users voted)…
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Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan. First, fill out the content marketing…
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Small Business Saturday (SBS) is one of the shopping highlights for both US consumers and retailers. The SBS was introduced 2010 with the objective to help small businesses drive more customers into their stores. The Washington Post had this to say in their current news: Last year, American Express estimated that 103 million Americans shopped…
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