My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior.
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Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call.
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You’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. Are you battling to fit in into society, school, the entrepreneurial lifestyle, some crazy fashion trend, or other ‘fill in the blanks’?
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Don’t let common myths and misconceptions stop you from writing a book. Don’t let other people’s good opinions infuse self-doubt and shatter your confidence. Write your book. Leave a legacy worth sharing.
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It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it.
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Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust.
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On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had.
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When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu?
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Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less.
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Why do the wealthiest people on this planet meet in person and close deals behind doors? Why does the Elite hang out in Davos, Switzerland at the World Economic Forum (WEF) or at the Bilderberg conference? There is one type of interaction that trumps all other methods combined and has the most powerful sales impact.
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