“Will Podcasting Hit It Big? (And What Is It?)” – This was the news headline back in 2005, at the peak of “podcasting”. Since, awareness for this “new” medium has been on the rise. In 2013 Apple announced that the iTunes Store had exceeded market expectations topping one billion podcast subscriptions. OK, so 1 billion…
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Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales…
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What does your marketing mix look like? Where do you invest most of your marketing budget? Is it all sorts of marketing campaigns that take money out of your pocket, or do you focus on building modern marketing assets?
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WHO is buying from you matters more than WHAT they’re buying. This insight was a game changer for me. It shaped the way I do marketing and how I onboard my own clients. Fortunately, I learned this important marketing lesson early on thus enabling me to focus on building strong pillars for future growth and…
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Facebook ads are a powerful marketing weapon when it comes to expanding your reach to highly relevant audiences. Provided you haven’t purchased your Facebook fans or email list using some scam tactics, and instead you’ve invested your valuable time and resources into getting to know the pain points, needs and wants of your target audience…
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Facebook advertising can help you drive targeted traffic to your website, get quality leads and make more sales. To squeeze the best juice out of your Facebook ads and stop spending more than you should on a campaign, you need to have the right components in place. There are plenty of experts and marketing pros…
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Are you advertising on Facebook? Have you used Power Editor to set up your Facebook ads? Let’s say you’re not part of the crowd “I tried Facebook advertising. I spent $100 and it didn’t work. It doesn’t work for me and my type of business”. Say, you’re doing pretty OK on Facebook, however, you’re not…
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Whether you’re a small business owner or a marketing pro working for a corporate – you use the same social media channels Twitter, Facebook, LinkedIn, etc. The difference between the small guy and the big boys lies in the marketing tools they use. Corporates may afford to spend millions on fancy CRM systems but the…
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Podcasting is on the rise. Podcasts are undeniably popular, entertaining, educational and informative. On iTunes, podcast subscriptions top 1 billion. Obviously, podcasts are not exclusive to iTunes. Many other apps and services, so called podcatchers are eager to share the latest and greatest podcast episodes. When I launched my first podcast episode back in April 2012…
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Have you ever thought of combining podcasting with your dental practice, travel agency, or real estate business? Well, that’s exactly what Jason Hartman did a few years ago. He used podcasting to spread the word, gain trust and position his real estate investing business strategically and intelligently. Obviously, it turned out pretty well for him…
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