What happens to your business when direct sales becomes less effective? What happens when people stop sending you referrals? The Parthenon Philosophy states that you build your business on several robust pillars or marketing profit centers. But which pillars?
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Are you copying what seems to be successful? You see, modelling big business isn’t a good thing if you’re a small business. Big businesses have a different agenda and economics aka they operate with “play money”. Here are three common marketing mistakes for small business owners to avoid at all cost.
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What Facebook marketing hacks do you use to improve your results and increase ROI? Put the following five hacks to work for you and use Facebook’s amazing targeting power to hand-pick your ideal prospects.
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What podcasting system(s) do you have in place to support your growth? Do you have a checklist for creating and publishing a podcast? The following easy-to-follow podcasting system includes three simple steps…
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Facebook carousel ads are outperforming link ads. You hear this statement over and over. Is it true? Will Facebook carousel ads outperform your link ads? Fact is, the Facebook carousel format is now available for organic posts. So, why not give it a go?
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Kindle marketing made easy: The following 10-step checklist will help you publish your book on Kindle to position yourself as an expert authority, draw in quality prospects and make more sales. Amazon is the ultimate sales machine and Kindle is a publishing powerhouse.
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Marketing fundamentals are boring and unsexy. So, why bother with the very basics of marketing when there’s a new tool waiting to be discovered around every corner?
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Here are 5 essential questions to ask your customers now to get better results and grow your business. Gathering valuable feedback from customers will help you deliver a more targeted service.
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Are you still focusing on good old TV and radio advertising? Do you run any YouTube, Twitter, or Facebook ads? These digital advertising tools will help you quickly analyze how some of the best brands are advertising on Facebook. Mock-up your ad before launching it on Facebook, Twitter, or Instagram.
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What is an ideal market? How do you pick a hot market? What about targeting? Discover the three mission-critical questions you need to ask yourself prior to launching your business.
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