One billion heartbeats… As humans, we get an average of 2.2 billion heartbeats out of our bodies and we live more than twice as long as our heart rates would indicate. When we exercise, our heart rate increases. When we are frightened, our heart races. When we listen to music our heart tries to sync…
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The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia, in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon, which was one of the Seven Wonders of the Ancient World. Now,…
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Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to…
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Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. Whether you are a marketing pro or an entrepreneur, you’re constantly looking for potential clients. No clients means…
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Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good? A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that…
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Getting customers through the door, putting a powerful marketing message in front of the right people and picking the right marketing channels — all at the same time, can be challenging indeed. Inviting the right prospects to visit your virtual home aka your website, blog, or social media profiles takes the concept of customer acquisition…
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Have you ever been to a Swiss chocolate and candy shop? There are literally a gazillion brands to choose from (Lindt, Teuscher, Favarger, Sprüngli, Frey) and each one has a gazillion flavors (milk chocolate, hazelnut, cherry liquor, mint, coconut, dark, white…). So, what happens next? You end up not knowing what to buy, right? When…
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We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to…
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Attracting visitors to your website is one part of the equation. The second component is to ensure they stick around… the longer, the better. Keeping visitors on a website, inspiring them to read your blog posts, awakening the interest in them to hover over to your About page, sign up for your newsletter, or better…
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Speed seems to be everything in today’s fast-paced and ever-connected world. Feeling rushed and overwhelmed? Are you missing out on being part of the conversation because you’re too slow? Is real-time marketing all about responding quickly to the latest trends and events? If you take a good look at social media conversations that are taking…
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