The Internet is a great space — it allows individuals from all walks of life, as well as entrepreneurs and small businesses to compete with big budget companies and win. Actually, the less budget you have, the more you have to rely on your creative juices and a systematized process to manage information, leverage your…
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WHO is buying from you matters more than WHAT they’re buying. This insight was a game changer for me. It shaped the way I do marketing and how I onboard my own clients. Fortunately, I learned this important marketing lesson early on thus enabling me to focus on building strong pillars for future growth and…
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Paid tools are great… but “what if I’m just starting out and I don’t have the money to invest into all those fancy tools”? This is the “BUT” – question I received from one of our amazing readers after publishing the last blog post. It’s true, at least two of the Twitter tools I mentioned…
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Yes, 140 characters can help you achieve unbelievable things. Twitter enables you to use shortcuts, omit needless characters and bylines, turn words into numbers, shorten links and show you’re a hashtag king / queen. On top of that, if you want to access relevant information FAST, Twitter is definitely the place to go. Well, all…
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Facebook ads are a powerful marketing weapon when it comes to expanding your reach to highly relevant audiences. Provided you haven’t purchased your Facebook fans or email list using some scam tactics, and instead you’ve invested your valuable time and resources into getting to know the pain points, needs and wants of your target audience…
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More than 60 million new posts are being published on WordPress.com each month. Wait a second, that’s just WordPress. Let’s not forget the other blogging platforms such as Blogger, Tumblr, TypePad, and Posterous. That’s overwhelming, right? This is where smart content curation can go a long way. Let me explain the concept quickly. The world…
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Facebook advertising can help you drive targeted traffic to your website, get quality leads and make more sales. To squeeze the best juice out of your Facebook ads and stop spending more than you should on a campaign, you need to have the right components in place. There are plenty of experts and marketing pros…
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Are you advertising on Facebook? Have you used Power Editor to set up your Facebook ads? Let’s say you’re not part of the crowd “I tried Facebook advertising. I spent $100 and it didn’t work. It doesn’t work for me and my type of business”. Say, you’re doing pretty OK on Facebook, however, you’re not…
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Whether you’re a small business owner or a marketing pro working for a corporate – you use the same social media channels Twitter, Facebook, LinkedIn, etc. The difference between the small guy and the big boys lies in the marketing tools they use. Corporates may afford to spend millions on fancy CRM systems but the…
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Blogging takes time. First, you need to do some research in order to come up with a relevant topic. Then you need to write a catchy headline, use your knowledge and experience to compose a great article, source images and work out your SEO. Wait, that’s not all. That was just the creation part. Once…
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