How are you going to stand out from 347 million users on LinkedIn? What are the must-haves for a great LinkedIn profile? Your LinkedIn profile is a fantastic place to showcase your best assets and greatest successes. Furthermore, it’s the fastest way to make a great or not so great first impression. Whether it’s a…
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One billion heartbeats… As humans, we get an average of 2.2 billion heartbeats out of our bodies and we live more than twice as long as our heart rates would indicate. When we exercise, our heart rate increases. When we are frightened, our heart races. When we listen to music our heart tries to sync…
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The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia, in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon, which was one of the Seven Wonders of the Ancient World. Now,…
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Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to…
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Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. Whether you are a marketing pro or an entrepreneur, you’re constantly looking for potential clients. No clients means…
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Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good? A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that…
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Getting customers through the door, putting a powerful marketing message in front of the right people and picking the right marketing channels — all at the same time, can be challenging indeed. Inviting the right prospects to visit your virtual home aka your website, blog, or social media profiles takes the concept of customer acquisition…
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Where should you promote your new piece of content? What are some of the most effective marketing channels to reach the right prospects? Which one is “better” than the others? There are so many attractive ways to bring in the audience. Some channels bring more visitors than others. And some of them convert better than…
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Do you love to go to business networking events? What do you do when you realize you have little to nothing in common with those around you? Do you get rid of your business cards and leave the party? I’ve attended a few business networking events myself. Whether I was in Europe, USA, Asia, or…
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Have you ever been to a Swiss chocolate and candy shop? There are literally a gazillion brands to choose from (Lindt, Teuscher, Favarger, Sprüngli, Frey) and each one has a gazillion flavors (milk chocolate, hazelnut, cherry liquor, mint, coconut, dark, white…). So, what happens next? You end up not knowing what to buy, right? When…
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