Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good? A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that…
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Getting customers through the door, putting a powerful marketing message in front of the right people and picking the right marketing channels — all at the same time, can be challenging indeed. Inviting the right prospects to visit your virtual home aka your website, blog, or social media profiles takes the concept of customer acquisition…
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Where should you promote your new piece of content? What are some of the most effective marketing channels to reach the right prospects? Which one is “better” than the others? There are so many attractive ways to bring in the audience. Some channels bring more visitors than others. And some of them convert better than…
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Do you love to go to business networking events? What do you do when you realize you have little to nothing in common with those around you? Do you get rid of your business cards and leave the party? I’ve attended a few business networking events myself. Whether I was in Europe, USA, Asia, or…
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Have you ever been to a Swiss chocolate and candy shop? There are literally a gazillion brands to choose from (Lindt, Teuscher, Favarger, Sprüngli, Frey) and each one has a gazillion flavors (milk chocolate, hazelnut, cherry liquor, mint, coconut, dark, white…). So, what happens next? You end up not knowing what to buy, right? When…
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What’s the most effective type of marketing? Is it creating content for humans, or writing for Google’s search algorithms? If your content strategy is tight to Panda, Penguin & Co. – well, good luck with that one. If on the other hand, you’re interested in sharing genuine, high-quality content that helps your prospects and customers…
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We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to…
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Attracting visitors to your website is one part of the equation. The second component is to ensure they stick around… the longer, the better. Keeping visitors on a website, inspiring them to read your blog posts, awakening the interest in them to hover over to your About page, sign up for your newsletter, or better…
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Speed seems to be everything in today’s fast-paced and ever-connected world. Feeling rushed and overwhelmed? Are you missing out on being part of the conversation because you’re too slow? Is real-time marketing all about responding quickly to the latest trends and events? If you take a good look at social media conversations that are taking…
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What online marketing tools do you use to build your landing pages? Are you still heavily involved into coding and customizing to make the page look professionally designed and optimized for conversions? If you love to code and have the tech know-how required to do so, I’m not here to stop you. For those of…
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