Who said picking the right social media network for your business was easy? Over 200 social platforms compete for our attention and it’s your job to pick the one (two, or more) that resonates most with your core audience. Facebook and Twitter remain among the top social sites, nevertheless you should definitely check out Google+,…
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The National Small Business Week in the United States kicks off this Monday and runs until Friday, the 16th. It’s time to honor the top entrepreneurs from the US and attend some of the hottest events — whether online or out in your local community. Fox Business had this to say recently: Today, it is…
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With all these social networks fighting for our attention and money, the question that arises is: Which one should we focus on the most? How can we boost the pulling power of Twitter, Facebook & Co. and increase online brand awareness? The first thing to find out prior to putting all your energy and money…
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Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert…
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The world wide web has changed the way we communicate forever. Today, any individual can harness the power of the internet and build a strong presence online. In this blog post we’ll have a look at some tips for effective personal branding online. One of the main benefits of the internet is the fact that…
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Understanding consumer buying behavior has always been a challenge for marketers. Amazon has come up with a magic wand that might forever change the way we shop. Welcome Amazon Dash! Convenience is often the number one criteria when it comes to purchasing items. Indeed, it’s often more attractive than price. We are ready to pay…
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Ten years in social media is a very long time. Many of the major social networks we use today weren’t even around a decade ago. Early mainstays like MySpace and Friendster aren’t what they once used to be. Friendster once considered the grandaddy of modern social networks hardly resembles its former self. Today, Friendster is…
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What are the things that influence a purchase decision? Is it quality, design, layout, or free shipping? How do colors affect purchases? A couple of months ago I shared an infographic about the 10 key factors that influence a purchase decision. Today I’m going to focus on one of these key influencers and that is…
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The best way to build a strong community with podcasting is to lead the way and start to be the community that you want to create. This is true not only for podcasting but for every other task we perform. People don’t like to join communities where the leader is uncertain of the task (concept).…
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Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
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