The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk by Al Ries & Jack Trout – that’s the title of the book I’m going to review in this blog post. Why did I pick this book? The answer is very simple: it’s the best book on marketing I’ve ever read.
I love marketing books. I love learning and knowing how other key marketing influencer see the world of branding and positioning, the strategies they use and more importantly, the methods they have applied that didn’t work out the way they intended and planned to.
Marketing is challenging. Especially when it comes to online marketing. A campaign might work brilliantly for a couple of weeks and than suddenly everything shifts and you don’t get the results you wanted. Marketing is all about testing. Something that worked today might not work tomorrow.
Yet like in physics, marketing is also governed by laws that hold the pieces of the puzzle together. Once you understand these laws – the immutable laws of marketing – and you design your marketing programs according to these laws, you’re bound to experience tremendous success.
The Immutable Laws Of Marketing
1. Marketing principles NEVER change. These laws have not changed during the course of the last thousands and hundreds of years. Similar to the Babylonians who used these laws to sell more of their produce, you can apply the immutable laws of marketing and take your business to a whole new level.
2. It has nothing to do with how big your marketing budget is. One of the excuses small business owners like to use is the following “well, we can’t compete with the corporates cause we don’t have billions of dollars to waste on marketing programs”. Rather than fearing corporate power, today we should fear corporate incompetence.
3. Ensure your marketing programs and campaigns are in tune with the immutable laws of marketing. Very few people (esp. marketers) are willing to admit that there are any laws of marketing; certainly none that are immutable. Once you open your mind and accept this concept, you’ll notice the obvious: companies and brands that are successful are almost always in tune with the fundamental forces in the marketplace.
Law #2 – The Law Of Category Explained By Al Ries
Why read the 22 immutable laws of marketing?
1. The BEST of marketing on 130 pages. Everything you need to know about marketing principles in a pocketbook. A must for all marketers and entrepreneurs who want to be taken seriously.
2. Loads of examples. The authors use numerous examples to highlight the importance of being in tune with the immutable laws of marketing. Some serious marketing mistakes that were made by world-renown companies and brands are discussed in length.
3. Straightforward and easy to understand. This book is not a uni textbook. You really don’t need a special uni degree to read and understand this book. Practical evidence. Straight talk.
Reading this book has been of tremendous value to me. Today I have a better understanding of how marketing principles work and how little mistakes ignored today can have a long lasting negative impact on the future performance of the entire business.
On the other hand, this book has enforced me to continue focusing my efforts on mastering the fundamentals not only in my own business but also in my client’s businesses. You don’t have to be Coca-Cola, GM or McDonald’s to be in tune with the laws of marketing, and conquer the hearts and minds of your customers.
Use the valuable lessons this book has taught you and apply them in your business. Learn from other brands’ mistakes to create powerful and highly-targeted marketing campaigns that will help you succeed.
Have you read The 22 Immutable Laws of Marketing? What was your biggest takeaway?