A hyper-competitive online space requires way more than simply creating and delivering a few promotional campaigns. If you want your messages to stand out in this loud and crowded world, you need to start using your marketing mind more effectively.
A couple of days ago I came across an infographic that got my attention immediately. It showcased the two hemispheres of the brain from a marketing point of view. The left hemisphere which is responsible for our analytical capacities was focusing on data while the right hemisphere, responsible for our creativity on content.
Just like our brain is divided in two parts, we often split marketing into data-driven activities and content-based endeavors. The “left brained” marketer will analyze and dissect numbers to segment and target the right audience by optimizing his overall marketing campaigns. The “right brained” marketer on the other hand, will focus his attention on writing, designing and creating content to fill his marketing funnel.
Successful marketing requires a combination of analytical and creative thinking — of data and content — to build better demand and become truly competitive.
To have a look inside the marketing mind and understand the importance of the left and right brain synthesis, check out the following infographic provided by the marketing professionals at Harte Hanks.
Three Key Takeaways for DATA
- Data-driven strategy — 66% of marketers cite acting on data to improve marketing performance as a top priority.
- Effective targeting & segmenting system — Segmented email campaigns produce 30% more opens than undifferentiated messages.
- Applying data — Companies that put data at the center of marketing/sales decisions improve marketing ROI by 15%-20%.
Three Key Takeaways for CONTENT
- Aligning content — Mapping content and personas to the buyer’s journey yields 73% higher conversions from response to marketing qualified lead.
- Creating high-quality content — 92% of organizations believe creating high quality content is valuable.
- Distributing across multiple channels — Leading companies are more than 2x as likely to promote content via social channels.
Put your marketing mind to work!
Keep a close eye on your audience and engage with them on a regular basis. Create and share valuable content, analyze data and continue to optimize your input in order to get the outcomes you want.
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How do you engage your marketing mind?