The constant push towards centralization raises some big questions and concerns whether this is a desirable path especially for smaller entities. Whereas big businesses can afford to “play” with concepts as they see fit, smaller entities do not have the luxury of throwing millions of balls to a wall and not be bothered if none sticks.
FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin.
As traditional marketing channels have become increasingly centralized, the urge to look for alternative marketing platforms has led to a bouquet of new networks competing for users and their precious time AKA attention.
Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything.
Unless you’ve been living under a rock, it’s hard to imagine you not being exposed, directly or indirectly, to the shenanigans that are currently going on across all the major centralized social media networks. What are the alternatives?
What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the alternatives?
Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads.