EMAIL MARKETING
The old model of sending batch email to a list is no longer effective — no matter how awesome that list is. And due to the huge success of this “oh so great model”, certain things changed. Gmail for example, has made unsubscribing from annoying emails a lot easier and other email providers followed… Fast…
What’s the most effective type of marketing? Is it creating content for humans, or writing for Google’s search algorithms? If your content strategy is tight to Panda, Penguin & Co. – well, good luck with that one. If on the other hand, you’re interested in sharing genuine, high-quality content that helps your prospects and customers…
Thursday 3 PM is the best time to send emails right? And if you use the wrong keywords in the subject line your email will end up in the spam folder. Correct? These are two of the most common email marketing myths. And there are a heck of a lot more swimming around out there.…
Last year mobile opens surpassed the 50% mark thus highlighting the importance of mobile emails looking flawless across multiple devices. Other major shifts such as Outlook.com replacing Hotmail, or Google introducing Gmail tabs makes you wonder what happened to the most popular email clients in 2013. How many emails are flooding your inbox every single…
After discussing three techniques to choosing the right social media network, it’s time to delve into another important piece of your internet marketing strategy — email marketing. “Email is dead”. How often have you heard this statement? Did you jump on that wagon? Have you dropped all your email marketing efforts? According to Sikich, 70%…
If you want your emails and newsletters to look good on any device, you’ll need to work with an autoresponder that provides a responsive email design. Last week GetResponse announced that they are “the world’s first email marketing platform to enable truly responsive email design”. If you want to reach a 42% wider audience and make…
Are you sending out targeted promotional emails to your members? Do you grab their attention with effective email marketing campaigns? There’s obviously a huge difference between sending out mass email to the entire list and mailing out custom-tailored messages that match specific preferences. “The key to making your email marketing messages as effective as possible…
When analyzing the impact of your email marketing campaigns what key metrics do you consider most? Are you focusing on open rates, CTRs, CTORs or any other list churn statistics? Instead of focusing your main attention on open rates, you should definitely consider CTRs as they are often a more accurate metric. Before immersing ourselves…
Companies that learn to deliver email marketing campaigns that are more accustomed to mobile phones get up to 30% higher open rates. Who’s making the top of the list when it comes to open rates? Is it the iPhone, Android or BlackBerry? According to GetResponse iPhone users open 17.5% of their commercial mail while Android…
According to a latest study from GetResponse marketers that include social sharing buttons into their email marketing campaigns are experiencing CTRs up to 158%. Do you include LinkedIn, Facebook, Twitter buttons into your emails? Do you enable your subscribers to share your newsletter or any other digital information you are sending out to them? Here…
How effective are your email marketing campaigns? Are you sending out targeted emails with relevant content and keeping track of results? According to a survey commissioned by iContact, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media: 60% of…
Is direct mailing part of your online marketing strategy? If you want to create an effective email marketing campaign that will help you generate leads and turn prospects into loyal customers, you’ll need to follow and implement a few proven steps. Before we analyze the 4 components of a successful email strategy, let’s have a…