MARKETING PLAN, marketing strategy planning

McDonalds Positioning_Segmentation_Target Marketing

McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

How to design a proven SWOT Analysis

How to Design a Proven SWOT Analysis

The first SWOT analysis goes back to Albert Humphrey. According to Wikipedia, A. Humphrey used data from several Fortune 500 companies and presented his results at a convention led at Stanford University in the 1960s & 1970s. Marketing Strategy Plan: How To Design A Proven SWOT Analysis With Powerful Impact When creating your strategic plan…