MARKETING PLAN, marketing strategy planning

McDonalds Positioning_Segmentation_Target Marketing

McDonald’s Positioning: A Different Approach To Segmentation

Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…

Twitter's Strategic Planning Twitter IPO tweet

Twitter & LinkedIn – Strategic Planning Model

Strategic planning is a company’s process for determining its strategy and deciding how to allocate the necessary resources – best accomplished by defining a step-by-step action plan – to pursue this strategy. Three of last week’s top stories were definitely: Twitter’s IPO Apple releasing 2 new iPhones (5c and 5s) LinkedIn opening up to 13-year-olds…

How Cadbury Increased Brand Influence With Social Media Campaigns_Simon Howden

How Cadbury Increased Brand Influence With Social Media Campaigns

Nowadays, everybody has the power to create social media campaigns that will shake the online and subsequently the offline world. Social media has revolutionized the way we market and brand ourselves. “If traditional advertising is akin to electromagnetism, then social media is more like gravity. It’s easy to wield electromagnetism, be very exact and make…

How to design a proven SWOT Analysis

How to Design a Proven SWOT Analysis

The first SWOT analysis goes back to Albert Humphrey. According to Wikipedia, A. Humphrey used data from several Fortune 500 companies and presented his results at a convention led at Stanford University in the 1960s & 1970s. Marketing Strategy Plan: How To Design A Proven SWOT Analysis With Powerful Impact When creating your strategic plan…