MARKETING PLAN, marketing strategy planning
The world’s no. 1 marketing consultant Jay Abraham reveals how to build brand awareness and harness the power of positioning in order to dominate the marketplace. Today, more than ever before, you need to focus all your efforts into creating compelling marketing programs and campaigns to set yourself (your brand and business) apart in order…
Providing excellent customer experience requires knowing your audience and understanding their pain points and desires. Positioning your products and services to appeal best to a specific audience, requires focusing your marketing efforts on segmentation. Target marketing is key to success. Traditional consumer packaged goods companies such as Coca-Cola or Pepsi-Cola for example, organize their marketing…
What do you want your marketplace to think about you and your small business? What positioning and marketing techniques are you using? If you want to stand out from the crowd and grow your business, you need to determine what your desired position is. Before I get into today’s main topic about positioning your small…
In order to succeed in a loud and crowded world you need to have a strong unique selling proposition (USP). You either stand out or you blend in. If you want your audience to hear your message you have to differentiate yourself from the rest. The internet has changed the way we communicate and do…
Let’ say you’re a small business owner and you want to know more about your top competitors without spending centuries on filling out tons of templates and excel spreadsheets. A competitor analysis is an important part of a strategic marketing plan and I highly suggest you do one for your business – but don’t over-complicate…
Last Friday, I had one of my clients over — a dentist, to review and discuss his business and marketing plan for 2014. It was quite a revelation to see Mr. Dentist totally enjoy the process this year. It wasn’t the case last year. My client was very frustrated because he struggled for years to…
Do you buy stuff that you NEED, or do you prefer to purchase things you WANT? What prevails when there is a conflict? Knowing the consumer purchase decision process can help you better understand how consumers work and think. In my latest blog I shared an eye-opening infographic about the top 10 key factors that…
Who are you? What defines you? How do YOU define yourself? Most people go through life desperately trying to fit in and be accepted as part of the herd (you could also call it community :). They are ready to deny who they are thus losing their most precious gift – their uniqueness. Does the…
Loads of small business owners seem to be focused on the WHAT instead of the WHO thus creating ineffective strategies and focusing on marketing activities that aren’t custom-tailored. During my business tour in London last month, I had a few meetings with small business owners to discuss their marketing plans for 2014. To my surprise,…
Are you developing and implementing marketing systems to make your life and work easier? Have you planned your marketing budget for 2014 and defined your marketing objectives? I hear small business owners tell me all the time how hard it is to keep up with their online and offline marketing strategies. They wouldn’t have this…
2014 is only a few weeks away and many business owners are running around to get their deals closed before the new year – which is no real surprise to be honest. While some are looking for ways to boost revenues and profits short term others already started planning for 2014. Have you developed your…
What does a business SWOT analysis example look like? Can you use this tool to assess your personal strengths and weaknesses in order to use your talents to their fullest extent? Let’s start by answering question no. 2. Yes, you can definitely use a SWOT analysis to identify your hidden talents, understand your weaknesses and…
Are you an entrepreneur or small business owner lacking a sound business and marketing plan template? Well, if you don’t have a plan, chances are you’re one of the few businesses that never needed to raise capital. One of the first things you are asked to prepare when scheduling a meeting with a venture capitalist…
What are your favorite internet marketing tools that have generated sales for you last month? Is there a specific tool that helped you take your business to the next level? When you start your online journey you’ll most likely end up facing a complex world with tons of resources, products and services. Often you engage…
After discussing several aspects of a powerful website marketing plan in our previous blog posts, we decided to dedicate this article to the 5 fundamental online marketing methods of a solid plan. By now you know that simply putting up a beautiful website doesn’t lead to visitors coming to you. In order to succeed and…
Have you created your website marketing plan for this year? In order to help you achieve your business goals and objectives you’ll need to make sure that your web marketing plan is strategic, smart and efficient. These features will enable you to take appropriate decisions and be highly effective when executing the outlined strategies. What’s…
3 Key Benefits of a Marketing Plan Template After focusing on creating and developing a sound marketing plan template (checkout our prior two blog posts), we’re going to have a look at the benefits this framework provides. 3 Key benefits of a marketing plan template 1. Roadmap to success Humans aren’t very good at projecting…
How to Create a Marketing Plan Template (Part 2) Have you read the first part of our ‘Marketing Plan Template Creation’ series? In case you want to find out more about the first two key elements of the template we advise you to go back and read the executive summary, and the situation analysis. Before…
How to Create a Marketing Plan Template (Part 1) Do you have a marketing plan template? Did you create it yourself or did you use a software? A proven template is worth gold! Whether you created your own marketing plan template and adjusted it along the way, or you used a good software to accomplish…
What were the first steps you took when creating your marketing strategy plan? You don’t remember? Think of your marketing plan as a roadmap to profit, sales, cash flow and ultimately to success. When starting your journey, the first thing you should ask yourself is ‘What problem am I or my business solving?’ And here’s…
Our previous blog post was all about designing a proven SWOT analysis. In today’s blog we’re going to dive deeper and have a look at the 4 key ingredients of a SWOT analysis: strengths, weaknesses, opportunities and threats. Opportunities are Key to a SWOT Analysis Marketing Strategy Plan: Key Ingredients Of A SWOT Analysis…
The first SWOT analysis goes back to Albert Humphrey. According to Wikipedia, A. Humphrey used data from several Fortune 500 companies and presented his results at a convention led at Stanford University in the 1960s & 1970s. Marketing Strategy Plan: How To Design A Proven SWOT Analysis With Powerful Impact When creating your strategic plan…
What does the ROI of marketing mean today? Do you still track the return on investment (ROI) for all your marketing activities in the old fashion way? Before jumping into the new way of understanding ROI, let’s watch this short video to see the old way of calculating ROI. Well, now it’s time to wake…
The purpose of this E-Guide is to provide the user a proven framework to design and implement a strong marketing strategy plan, which will be an online and offline roadmap to marketing optimization. Why is a business plan important to a company? Why do you need a marketing strategy plan? Do I really need both?…
Do you know your unique selling proposition (USP)? Furthermore, is your USP strong enough to persuade clients and consumers to buy what you offer? Definition of a Unique Selling Proposition (USP) A USP is a marketing idea that makes your product and/ or service stand out of the crowd and ‘miles’ away from your competitors…
Most businesses fail due to a lack of a business and marketing strategy plan, undercapitalization and other problems such as focusing on the wrong target audience. In order to be on the right track and succeed, you will need to pay attention to the different stages of a marketing plan. The 3 main phases of…
Why do you need a marketing strategy plan? What’s the difference between a business plan and a marketing plan? Marketing is a key sector of a business. Marketing equals sales. Marketing equals money. Good Marketing ==> Good Sales ==> Good Business Bad Marketing ==> Bad Sales ==> Sooner or Later NO Business “Marketing is everything…
In a ‘dog-eat-dog’ world where Corporations are pushing the small guy out, there is a great vehicle small businesses can use in order to dominate their market and leave the big dogs behind. By far the best way to achieve this, is by creating, developing and implementing a strong marketing strategy plan. How To Beat…
Target market groups – Do you know your market? Have you taken the time to understand your customer, the problems and challenges they are confronted with on a daily basis? When you create your marketing strategy plan there are some common mistakes you should better avoid from the start. One of them refers to defining…