MARKETING Strategies

Thinking in silos_marketing channels

How To Integrate Your Marketing Channels To Achieve Better Results

Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach? Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources —…

Purposeful Marketing Strategies

Purposeful Marketing Strategies Where Customers Co-Create

Are small businesses ready to meet today’s customer’s expectations? Who is willing to change the approach and improve their marketing strategies? In her roundup about marketing strategies for the future from The Entrepreneur, Barbara Findlay Schenck shares the foundation of a new paradigm in business. Barbara writes: The old paradigm — where businesses produced, marketers…

Marketing Impact - Customers Service Lessons from Sir Richard Branson Image courtesy of Tim Beach / FreeDigitalPhotos.net

Marketing Impact: 7 Customer Service Lessons from Sir Richard Branson

Marketing impact – A couple of months ago Forbes published an amazing interview with Sir Richard Branson revealing 7 important customer service secrets. Why is Richard Branson’s brand Virgin considered the ‘Gold standard’ in customer service? What makes the employees and the management team at Virgin go above and beyond to satisfy customers? Marketing Impact…

How To Increase Customer Loyalty

How Do You Intend To Increase Customer Loyalty

No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…

Rock 2013 with brilliant content marketing strategies

Rock 2013 with Brilliant Content Marketing Strategies

Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…

Content marketing strategy plan

What Could Your Content Marketing Strategy Plan Look Like in 2013?

Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan. First, fill out the content marketing…