MARKETING Strategies

How To Increase Customer Loyalty

How Do You Intend To Increase Customer Loyalty

No customers, no sales. No sales, no business. Simple but very powerful statements. Customers are the lifeblood of a business hence the importance of looking for several ways to increase customer loyalty. During the last years, corporations, small and medium sized enterprises have invested heavily into customer services and customer relationship management (CRM). Word-of-mouth remains…

Rock 2013 with brilliant content marketing strategies

Rock 2013 with Brilliant Content Marketing Strategies

Are you looking for innovative ideas and content marketing strategies to include in your 2013 marketing strategy plan? Last month, the Content Marketing Institute published 42 content marketing ideas that are definitely worth considering as we start our new business adventure this year. What happens when 3 of the top content marketing experts hangout together?…

Content marketing strategy plan

What Could Your Content Marketing Strategy Plan Look Like in 2013?

Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan. First, fill out the content marketing…

Marketing Strategy Plan: 14 Keys to an Effective Marketing Plan

Many small businesses lack a strong marketing strategy plan. Why should businesses have marketing plans? What’s so special about having a strategic planning model in marketing? “Behind every great company there is a great marketing plan” according to Dave Lavinsky from Growthink. Lavinsky has highlighted 14 key elements that, once fully addressed in a marketing…

How To Make A Marketing Strategy

How To Make A Marketing Strategy Marketing Guru Philip Kotler shares with us the power of having a strong marketing strategy. By using examples from Procter & Gamble and Uniliver he demonstrates how to make a marketing strategy. httpv://www.youtube.com/watch?v=wAZtjhln5dM&feature=related How To Make A Marketing Strategy Today’s marketing world is shifting from ‘Mindshare and Heartshare’ to…