MARKETING Strategies

How Successful is Your ‘Hope’ Strategy? The Importance of Business Marketing Plans

In order to succeed and be one of the top performer in today’s ‘new media world’ you will need to keep your business marketing plans up to date. The Importance of Business Marketing Plans There’s a well-known marketer, Rick Page who wrote a book called “Hope is not a strategy”. You can’t just pick any…

Marketing Strategy Plan: 14 Keys to an Effective Marketing Plan

Many small businesses lack a strong marketing strategy plan. Why should businesses have marketing plans? What’s so special about having a strategic planning model in marketing? “Behind every great company there is a great marketing plan” according to Dave Lavinsky from Growthink. Lavinsky has highlighted 14 key elements that, once fully addressed in a marketing…

How To Make A Marketing Strategy

How To Make A Marketing Strategy Marketing Guru Philip Kotler shares with us the power of having a strong marketing strategy. By using examples from Procter & Gamble and Uniliver he demonstrates how to make a marketing strategy. httpv://www.youtube.com/watch?v=wAZtjhln5dM&feature=related How To Make A Marketing Strategy Today’s marketing world is shifting from ‘Mindshare and Heartshare’ to…