MARKETING Strategies

Marketing Strategy Plan: 14 Keys to an Effective Marketing Plan

Many small businesses lack a strong marketing strategy plan. Why should businesses have marketing plans? What’s so special about having a strategic planning model in marketing? “Behind every great company there is a great marketing plan” according to Dave Lavinsky from Growthink. Lavinsky has highlighted 14 key elements that, once fully addressed in a marketing…

How To Make A Marketing Strategy

How To Make A Marketing Strategy Marketing Guru Philip Kotler shares with us the power of having a strong marketing strategy. By using examples from Procter & Gamble and Uniliver he demonstrates how to make a marketing strategy. httpv://www.youtube.com/watch?v=wAZtjhln5dM&feature=related How To Make A Marketing Strategy Today’s marketing world is shifting from ‘Mindshare and Heartshare’ to…