SMALL BUSINESS
If you have a small business that generates less than 100k in revenue and you’re trying to apply sophisticated techniques to your game plan imitating some bigger entities, you will most likely fail. The harsh truth is, that most of what you’ve been told to do is irrelevant for a business under 100k.
Clients aren’t as dumb as advertising agencies and marketing moguls consider them to be. When that sizzling of dishonesty and the rusty taste of that lack of integrity is left in the energetic field of the deal, something nasty remains in the air.
Finding executors who help you make your dreams come true are very rare. In the 20+ years that I’ve been in business I noticed that it’s really hard to build teams who know how to implement. It’s something every company struggles with no matter the size.
Who would have thought that what bothered me most in my corporate career will one day become the catalyst for my message on my entrepreneurial journey. In the beginning the road seemed a bit foggy but as I dug deeper into the rabbit hole, the veil lifted and things got crystal clear.
Are you tapping into the secrets unveiled to you by your inquisitive mind or do you keep this door closed afraid of unleashing your superhuman capabilities? Seeking the truth in business can be daunting. Let the following business lessons guide you on your entrepreneurial path.
According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact?
Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor?
Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit.
I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical.
Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call.
Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust.
Getting the right customers through the door, hiring talented personnel, managing cash flow, putting marketing systems in place to be able to sell more products and services, reducing inventory… these are some of the small business challenges that you’ll encounter if you decide to embark on this journey and be your own boss.
This is the second part of the Cash Flow (CF) series. Today, we’re going to have a look at the second part of the equation, which if left unmastered, will cause major pain in your business, often leading to you being forced to shut doors. Practical tips to increase cash flow.
Cash flow (CF) is the Holy Grail. It’s the lifeblood of your business. Knowing how to pick the right mix of marketing tactics to boost your CF pot will be of tremendous value to the future of your company.
What’s one of the most enjoyable memories you have from visiting a restaurant? There were some amazing marketing recipes at play here that allowed you to remember this occasion and store it in your “magical experience” life drawer. Most things happened unconsciously, other you were more or less aware of.
For small business owners: discover the misleading passion vs. strengths idiom. Learn how to identify your unique strengths in business so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures.
For small business owners: discover how to gain competitive advantage by incorporating proven marketing funnels into your business. You see, most business people do not approach their business and marketing needs in an organized manner that is essential for setting them apart from the crowd.
For small business owners: discover the amazing power of Podcasting for your business. It has nothing to do with joining the current hype. It’s definitely not about adding one more instrument to your marketing toolkit and overloaded business schedule.
Discover the three most common marketing mistakes made by medical professionals and learn new marketing strategies and techniques that go beyond mainstream approaches.
For small business owners: discover the real power of Twitter for your business. It has nothing to do with mass marketing. It’s not about sending out a bunch of tweets or celebrating likes and levels of engagement.
For small business owners: discover how to use Email marketing – a supposedly dead marketing vehicle, to drive customer acquisition and retention, market more efficiently to a highly relevant audience and increase your return on investment.
For small business owners: discover how to use Live Events to get in front of a like-minded community of people that provides you with quick, valuable feedback so that you can scale your business faster.
For small business owners: discover how to use the eCommerce powerhouse Amazon Kindle to share your story, your valuable experiences and all the knowledge you gained during the journey while also making a profit.
For small business owners: discover how to use the most powerful social platform on the planet aka how to deploy Facebook advertising in order to boost exposure, onboard more of the right prospects and clients, and increase sales.
For small business owners: discover three actionable, results-oriented social media marketing tips that you can implement today to boost your presence on social media and get the most out of the specific networks.
In the midst of the most-recent recession, why couldn’t you find a parking place at the mall on a weekend or get into a good restaurant without waiting for hours? Why were there waiting lines at the spa and coffee shop? In this podcast interview, Krisz Rokk and award-winning business consultant Brian Gracon use best practices from recession-proof companies to discuss buying triggers and habits of today’s consumer.
Are there any parallels between extreme sports and business? And if so, what are some of the success principles that you can apply to strengthen your mental game and achieve breakthroughs in business and life? Take these 7 effective principles and apply them to increase your mental toughness and achieve breakthroughs in your business, professional career and life.
Do you have an international clientele? How do you manage business operations and finances without losing sight of all the atypical needs that business owners from foreign countries may have? These two online marketing tools will help you avoid outrageous bank fees when sending money abroad, closely monitor project performance, increase productivity and maximize outcomes.
What are some of the biggest mistakes small business owners make? Does a small business in the US face different challenges than a small business in Europe or Asia? Is there a common theme aka pattern worldwide? These are some of the topics Krisz Rokk and multi-award winning speaker and investor Mac Attram talk about in this podcast interview.
Are you a savvy member of the small business community feeling totally overwhelmed and exhausted by social media, content marketing, SEO, pay-per-click and things of that nature? Are you desperately trying to keep up with technology and all the Facebook, Snapchat and Instagram craziness going on? Discover three common online marketing challenges small businesses face.
Do you have a formal referral system in place? What are the benefits of referrals, and more importantly, why do you need a process behind it? Consumers rely on word-of-mouth. Research shows that referrals and recommendations from friends, colleagues and other consumers trump every other source available.
What happens to your business when direct sales becomes less effective? What happens when people stop sending you referrals? The Parthenon Philosophy states that you build your business on several robust pillars or marketing profit centers. But which pillars?
Are you copying what seems to be successful? You see, modelling big business isn’t a good thing if you’re a small business. Big businesses have a different agenda and economics aka they operate with “play money”. Here are three common marketing mistakes for small business owners to avoid at all cost.
What are the key traits of a successful entrepreneur? Do you have to be a good salesperson? Do you have to be a people person and a good communicator? Shark Tank investor Barbara Corcoran reveals the traits needed to start a successful business. Starting your own business — many think of it, few do it,…
Just think about it, are you really too old to be an entrepreneur? Ray Kroc, the founder of McDonald’s, was 52 and a milkshake-machine salesman when he opened his very first McDonald’s restaurant in Des Plaines, Illinois. So if you’re in your 40s, or even 50s, there’s still time to start your own business and…
Are you thinking about starting a business? What’s the first thing that pops into your mind? Is it borrowing money? Entrepreneur, owner of the NBA’s Dallas Mavericks and Shark Tank star Mark Cuban has some interesting advice about starting a company. His position on starting a business on a loan might surprise, and even irritate…
You found a profitable niche and now you’re ready to implement your online business ideas in order to earn some extra cash on the side. It’s time to join the internet community and turn your passion into profits. Launching an internet-based business has never been easier and cheaper. In today’s wireless world, there are hundreds…