Optimize your Twitter presence_Increase Twitter Followers Image courtesy of panuruangjan / FreeDigitalPhotos.net

How To Optimize Your Twitter Presence

While corporates are expanding their social media teams, more and more small and medium-sized businesses (SMBs) are turning to Twitter, Facebook & Co. to generate customers. According to Twitter’s latest white paper “Small Business Customer Insights”, 36% of SMBs attracted a customer with Twitter Marketing (Year 2013). With nearly 650,000,000 users and more than half…

Twitter's Strategic Planning Twitter IPO tweet

Twitter & LinkedIn – Strategic Planning Model

Strategic planning is a company’s process for determining its strategy and deciding how to allocate the necessary resources – best accomplished by defining a step-by-step action plan – to pursue this strategy. Three of last week’s top stories were definitely: Twitter’s IPO Apple releasing 2 new iPhones (5c and 5s) LinkedIn opening up to 13-year-olds…