What are the things that influence a purchase decision? Is it quality, design, layout, or free shipping? How do colors affect purchases?
A couple of months ago I shared an infographic about the 10 key factors that influence a purchase decision. Today I’m going to focus on one of these key influencers and that is visual cues. To be more precise, I’m going to put my attention on the strongest and most persuasive element — COLOR.
According to latest studies and research, marketers worldwide are focusing more and more on design, layout, colors and other visual components.
If visual elements are so crucial when deciding what exactly to purchase, how do colors actually impact our decision process?
We know for a fact, that colors impact our perception and mood, thus having a direct influence on our purchasing behavior.
The following infographic from KISSmetrics reveals the importance of using colors in a smart and strategic way, in order to influence shopping behavior and attract the right kind of people to your online and offline store.
How Colors Affect Your Purchase Decision
This informative infographic shows once again that the color of your marketing really matters. The ultimate goal is to increase conversion — it all comes down to converting visitors into prospects, and prospects into customers.
When marketing products and services it is therefore crucial to consider visual cues and color in particular above other factors such as texture, sound and smell.