How often do you shop online? When was the last time you purchased something on Amazon? Whether it’s books, electronics, tools, or goods, the eCommerce industry is booming. And so does the online retail giant Amazon. Nevertheless, there are a few items people won’t buy on Amazon.
The Internet has changed the way we communicate, interact, and shop. You don’t need to go to a physical store anymore. Just turn on your computer, hop on to your Amazon account for example, search for what it is that you’re looking for and hit the “add to cart” button. That’s it. The online retail giant takes care of the rest.
Online sales are growing at a fast pace, yet they remain a small part of the overall sales for many retail businesses. According to data from Forrester, only 9% of total US retail sales of $3.2 trillion came from eCommerce in 2013.
With a majority of online folks already purchasing online, the crucial questions for eCommerce and especially Amazon remain:
How to increase frequency and online spending per buyer? How to make certain categories more appealing to online shoppers — because there are things consumers still won’t buy on Amazon?
The team at Walker Sands created a handy infographic highlighting the key findings from their 2014 study Future of Retail. More than 1,000 US consumers were surveyed to reveal future trends, preferences and spending behavior online.
When it comes to online shopping there are several items shoppers still won’t buy from Amazon or any other online retailer for that matter. Food makes the top of the list, followed by luxury items and consumer packaged goods.
In the meantime, the online retail giant continues to test Amazon Fresh in the Seattle area and in parts of California. Amazon’s grocery-delivery service provides same day or early morning delivery of your groceries.
What about you?
What would you never purchase online? What else do you think people won’t buy on Amazon no matter how good the online service provided?