Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest?
The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building expert Denise Lee Yohn from San Diego, USA.
Denise is a leading authority on building and positioning exceptional brands.
She developed her innovative brand-building philosophy while working with such companies as Burger King, Oakley, Frito-Lay, and Sony. Denise is the author of the new book, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review.
What Great Brands Do: Interview with Brand-Building Expert Denise Lee Yohn
Listen to this amazing interview and discover how you can use the seven brand-building principles to develop a standout brand that fosters customer loyalty and increases profit margins.
If you want to connect with Denise visit her website at DeniseLeeYohn.com.
Are you inspired by What Great Brands Do? What was your biggest takeaway? Share your thoughts in the comments below.