LinkedIn, Facebook, Twitter, Google+… and the list goes on and on. Why should a small business care about LinkedIn? If you want to grow your professional networking and you’re not on LinkedIn, you’re missing out on valuable opportunities.
More than 292 million members use LinkedIn to connect with key influencer and join relevant LinkedIn groups. Unlike the two big brothers Facebook and Twitter, LinkedIn is more about boring stuff like:
- “I am a jobseeker looking for…”
- “I am a manager looking for…”
- “I am a small business owner hiring…”
Small businesses say LinkedIn works
According to a 2013 survey by the Wall Street Journal, 40% of small businesses consider LinkedIn to have the most potential for helping their business grow. Six out of 10 small business owners value social media tools and use these platforms for company growth.
A few more stats to highlight the importance and value of the LinkedIn community:
- 81% of Inc. 500 companies use LinkedIn, as compared to 74% for Facebook and 64% for Twitter
- LinkedIn has 187 million monthly unique users
- 3 million business pages
- 1 billion endorsements
Loads of opportunities right there. The question one should ask is, how can we use LinkedIn more effectively to increase our network and grow our business?
Double your LinkedIn connections in 5 minutes per day
We all know the saying “How do you eat an elephant? One bite at a time.” — but we often fail to apply this lesson in business and especially in our lives.
One of the easiest ways to increase the number of LinkedIn connections is to send out at least one invitation to connect each day. This is a small effort (it only takes a moment to send a short invitation in the proper format) but can have a BIG impact, provided you do this exercise every single day and you reach out to people who’re interested in building & nurturing a professional relationship.
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Another way to increase your influence is by sharing high-quality blog posts, presentations, videos etc. to encourage interactions. Joining relevant LinkedIn groups and participating in weekly discussions is a great opportunity to expand your professional network and grow your business.
Check out the infographic below provided by WhoIsHostingThis.com and find out how you can benefit from this platform by being more active.
Are you on LinkedIn?
What’s the one tip you’d give to novice users who sign up to LinkedIn the very first time? Looking forward to your valuable insights in the comments below.