Do you remember when the very first books were launched in digital format? Publishers thought that was the end of people reading books, just to see a few years later that quite the opposite had happened. Books kept being read, only the preferred format changed. If you ever thought about writing a book this is the best time to turn your marketing ideas into reality and monetize your passion.
Yes, we all heard the old song “information overload” but guess what? People still love to read long articles. As I’m a fan of keeping my blogs short and sweet, I decided a couple of years ago to publish my ‘longer’ articles in E-Books and thus provide both short and long articles to my audience.
Two years ago I published my very first book on Kindle and since I have learned about the power of distributing good content in digital format. People love to read E-Books, and Amazon Kindle makes it easy:
- For writers to publish their valuable work, and
- For customers to purchase and download what they want to read.
Whether you have a Kindle device or you download the Kindle app on your laptop or tablet, you can access the book you always wanted to read in less than a couple of minutes.
If you prefer printed hardcover books, no worries – you can still purchase them. The downside: You’ll have to wait a little bit longer until you satisfy your curiosity 🙂
According to Yahoo Finance, E-Book sales between 2008 and 2012,
rose from $68 million to $3 billion, what’s technically known as a gazillion percent increase. Absent ebooks, total print book sales did shrink about 8%.
This accounts for 25-30% of all book sales. But the cake is bigger than that. These are just the sales numbers from the big publishers.
E-Book Marketing Ideas
Why bother writing an E-Book?
Here are some of the benefits you’ll have if you write an E-Book:
- Position yourself as an expert authority in your niche and thus increase brand awareness.
- Build trust and credibility.
- Make money.
- Attract new ‘community’ members; more fans and followers eventually lead to more customers & sales.
- If you’ve done it once you can easily replicate the process. It’s fun to structure your thoughts and see the outcome.
But you have to go into action mode and do it. Be creative and enjoy it! And btw. dare to be amazed (in a positive way) with the results — once you decide to write your very first E-Book.
The following infographic provided by Placester will help you on your E-Book journey.
If you want to have a look at how I turned my marketing ideas into E-Books have a look at my Amazon Kindle profile page. You’ll see the 12 E-Books I have published so far.
Btw. E-Book NUMBER #13 is on the way 🙂 Make sure you sign up for our weekly newsletter so that I can update you on the release.
Now it’s your turn…
What would you like to write about? Have you already written an E-Book for Kindle? What was your biggest takeaway?
Post your marketing ideas in the comments below. I’d love to hear your insights.