Would you like to improve your Facebook marketing strategy and increase conversion rates? Are you wondering what marketing tactics the pros are using to generate consistent returns by targeting Facebook’s 1.32 billion monthly active users?
It’s time to shed some light on the subject.
In this blog post you’ll discover three high-impact Facebook marketing tips and tricks the pros use to generate quality leads and boost conversion.
1. Use Facebook’s Graph Search
Facebook Graph Search is a powerful tool for companies and brands to learn more about their fans. You can quickly find out what your fans like:
- What their favorite interests are,
- Restaurants they like to visit,
- Movies they like to watch,
- Music they like to listen to,
- Games they like to play
- Etc.
Here’s an example of what your outcome will look like if you search for “Favorite interests of people who like Forbes”…
Facebook Graph Search provides valuable insights about your fans.
Feel free to run similar searches to learn more about the people who like your Facebook page as well as your competitor’s pages.
Include your key findings into an interest list and actively monitor the results to position your company as a trusted source and stay ahead of the game.
Facebook Marketing Tips From “The Source”
Here’s a quick video provided by Facebook and Network World with CEO Mark Zuckerberg explaining Facebook’s Graph Search technology.
2. Use Audience Insights
The more you know about your audience, the better you can optimize your content and advertising strategy to generate a higher return on marketing investment (ROMI).
With Facebook’s Audience Insights you can now profile your target audience in much more detail. This feature allows you to filter your audience based on:
- Location
- Age and Gender
- Interests
- Connections
- Advanced (Demographics and Behaviors)
Facebook’s ad targeting is incredible. Just think about it: you can target people based on lifestyle and buying history.
The Biggest Benefit
Once you learn more about your audience, you can apply this information to further refine your marketing message and more importantly, your ad targeting.
3. Use Website Custom Audiences
This is one of my favorite Facebook marketing tips. Website Custom Audiences (WCA) allows you to create Facebook ads that target people who have previously visited your website.
How cool is this?
You can now target people who may not be a Facebook fan or an offline customer, but who visited your website. Furthermore, you can target only those who visited a specific page on your website — say for example, people who have visited your landing page 30 days ago.
How To Create A Website Custom Audience
Step 1. Open Facebook within the Google Chrome browser.
Step 2. Go to Power Editor, click on “Manage Ads” and select “Audiences”.
Step 3. Next, click the “Create Audience” tab and select “Custom Audience”.
Step 4. You’ll be given a dialog that looks like this…
Create a Website Custom Audience using Facebook’s Power Editor.
Step 5. Click on “Custom Audience from your Website”.
The key takeaway is to use Website Custom Audiences to target an incredibly relevant audience that will allow you to generate more quality leads and ultimately better customers.
Wrapping It Up
Obviously, there are many more useful Facebook marketing tips and strategies to improve your ad targeting and ensure you’re reaching the right audience.
Take this information and test everything out for yourself. Get creative with your targeting. Experiment!
Have you already experimented with these three Facebook marketing tips? What results are you seeing?
