Are you advertising on Facebook? Have you used Power Editor to set up your Facebook ads?
Let’s say you’re not part of the crowd “I tried Facebook advertising. I spent $100 and it didn’t work. It doesn’t work for me and my type of business”.
Say, you’re doing pretty OK on Facebook, however, you’re not seeing the results you want. To boost the pulling power of your ads, get the most bang for your click, gain high-quality leads and make more sales, you might just need to tweak your current Facebook strategy a little bit.
Put the following Facebook ad tips to work for you
In this blog post I’d like to share with you 4 of my favorite Facebook ad tips for tweaking your approach, so your next Facebook campaign results in higher conversion rates and a better return on investment.
1. Use Custom Audiences to make more sales
The easiest way to make more sales it to target and advertise to people who are already your leads – for example your email subscribers.
To create a Custom Audience in Power Editor, go to your main dashboard and click “Audiences” on the left. Then click “Create Audiences” and select “Custom Audience”. Choose the type of audience you want to create.
Facebook will give you the following 3 options:
#1. Customer List
Facebook will match emails, phone numbers, Facebook user IDs or mobile advertiser IDs to all users on Facebook.
(Additional) FACEBOOK AD TIPS: This is where you upload your email list. Make sure it’s a CSV or TXT file. Once you upload the file, Facebook will map the email addresses and generate a list of Facebook users who are also on your email list.
Often times people don’t subscribe to your opt-in page with the same email address they use to login to Facebook, therefore expect 25-75% of those email addresses to match up to Facebook users.
#2. Website Traffic
This is where you create your Website Custom Audience. These is a virtual list made of people who visit your website. To make this work, you’ll need to first install the re-targeting pixel on your webpage.
#3. App Activity
This one is for app developers. It allows you to create a list of people who have taken a specific action in your app or game.
Experiment with these options, especially the first two, and watch your conversion rates go up.
Warning: Quality is key! What do I mean by that? If you don’t have an email list of quality leads and your ad isn’t relevant to your target audience, don’t expect your conversion rates to go up.
2. Create separate desktop news feed and right-column ads
Segmentation and targeting are two of the fundamental laws in marketing. And they both apply to Facebook advertising too.
The overall structure of a desktop news feed ad is different from an ad that gets placed in the right-hand column. In order to maximize your outcomes, you need to customize and optimize the ads separately.
Here’s an example of a current Facebook ad that I ran both on the desktop news feed and right-hand column. These are screenshots from my previous live event in London.
FACEBOOK AD TIPS for Desktop News Feed
FACEBOOK AD TIPS for Desktop Right Column
3. Test different images and CTAs
What’s the first thing you notice when you scan an ad?
Bingo. It’s the image.
Therefore, the number-one element you should be tweaking is the image. The fastest way to test different image styles is to set up one ad set with several creatives that showcase several images. Keep the copy and the CTA. The only thing that changes is the image. If you change everything, you won’t know what works and what not.
Besides your headline, description and the overall copy, Facebook allows you to select and test different calls to action. Currently the choices are: Book Now, Download, Learn More, Shop Now and Sign Up.
Make sure you test these CTAs thoroughly as they can have a significant impact on your click-through and conversion rate.
4. Use Facebook ad management and optimization tools to boost your productivity
Without doubt, if you’re serious about Facebook advertising, then you can’t afford not to use Power Editor.
However, if you want to create multiple ads and use rule automation – you’ll need to have a look at some additional platforms.
Because there are some great features missing in the Power Editor that Facebook has made available only through their API. And to be able to use these interesting alternatives, you’ll want to check out the following Facebook advertising tools:
- Ad Espresso: very visual and easy to use, straightforward A/B split testing process
- Qwaya: multiple ad creation, split testing based on targeting
- Ad Stage: awesome platform that allows creating ads with multiple networks such as: Facebook, Twitter, Google AdWords, LinkedIn, and Bing Ads; manage and optimize everything in one place
- Social Ads Tool: allows you to create up to 5,000 ads in bulk (no other platform offers that so far!), however, it’s an advertising tool designed mainly for agencies and large accounts with budgets in excess of $10,000 per month.
Whether you decide to experiment with one of these management tools I mentioned above or not, make sure you continue setting up and optimizing your Facebook ads within Power Editor. It’s a fantastic dashboard and it’s free.
Wrapping It Up
Facebook ads can yield great results and drive quality traffic if they’re set up correctly – meaning they’re highly targeted and monitored closely.
Implement the Facebook ad tips revealed above and let me know whether you could improve the effectiveness of your Facebook ad campaigns.
What about you? What Facebook ad strategies do you use? Any additional Facebook ad tips you’d like to add to this list?