Facebook ads are freaking awesome. Whereas Justin Timberlake can only bring it back a limited amount of times, you can use Facebook ads to onboard sexy clients over and over again. Sounds good?
A couple of months ago I shared three effective Facebook marketing tips you can use to create highly targeted Facebook ads that reach the right people thus ensuring you boost conversions.
Short recap…
The three high-impact Facebook marketing tips were:
- Facebook Graph Search. A powerful tool that allows you to analyze and learn more about your own fans as well as your competitors’ fans.
- Audience Insights. Allows you to use filters such as location, interests or connections for example, to profile your target audience in much more detail.
- Website Custom Audiences (WCA). Create your WCA pixel code, paste the tracking code on your site and target the people who have visited your website.
If you want to learn more about these Facebook tips check out the following blog post.
Win the awareness game with Facebook ads
Why are Facebook ads so cool after all? Why should you spend at least $1 per day on Facebook ads?
Google AdWords are great for harvesting the low-hanging fruit but if you want to raise awareness affordably you need to play the Facebook ads game.
Organic Facebook isn’t working like it used to a few years ago. Established pages with several hundred thousand fans find themselves reaching only a few thousand with their posts.
You’ve certainly heard by now that Copyblogger shut down its Facebook page. The page had 38,000 fans when the respected content marketing media company decided to say goodbye to Facebook. Obviously, Copyblogger’s decision received a lot of “attention”.
Now, I’m not suggesting you follow Copyblogger’s example and shut down your Facebook page. What I’m suggesting is add Paid Facebook to your strategy and start putting your valuable marketing message in front of the right audience at unbelievably affordable prices.
Keywords: Paid Facebook and Right Audience.
Benefits of Facebook ads
- Reach over 1 billion users worldwide. You can reach more people than you would with radio or TV, and in whatever country.
- Powerful targeting. If you love targeting, I’m sure you’re delighted by the amazing options and parameters provided by the most popular social media platform in the world.
- Unbelievably affordable. The average cost to reach 1,000 people is around $0.25, which is only 1% of the cost of TV. Insane? Maybe. But it’s real. On top of that, Facebook lets you set daily limits for your campaigns — no more risk of blowing your budget.
With all this in mind, how come there aren’t more businesses making use of this amazing marketing opportunity?
Two stats will give you a quick answer as to why a lot of companies are doing poorly on Facebook.
According to an eConsultancy survey, 41% of B2B companies didn’t have the tracking in place to know what Facebook was doing for them. Furthermore, HubSpot discovered that 34% of businesses either can’t or don’t calculate their inbound ROI at all.
A proven way to ensuring you’re getting the most bang for your click is to install a conversion pixel on your Thank You Page and create Facebook ads that automatically optimize for website conversions.
How to create an offsite pixel to track conversions?
If you like the idea of optimizing your Facebook ads for website conversions but you don’t know how to create an offsite pixel and paste the code in the <head> section of your website, the following tutorial by Jon Loomer will show you step by step how to proceed.
Wrapping It Up
Here’s the deal: If you can’t spare $1 a day on highly-targeted Facebook ads, you shouldn’t be in business.
Facebook ads are a fantastic marketing weapon when it comes to increasing visibility, boosting brand awareness and acquiring more of the right clients. Marketers, entrepreneurs and business owners who are neglecting this powerful platform, are missing out on the biggest social media marketing game of their lives.
Are you using Facebook ads to drive targeted traffic to your website? What are your biggest insights so far?
