If you want your emails and newsletters to look good on any device, you’ll need to work with an autoresponder that provides a responsive email design. Last week GetResponse announced that they are “the world’s first email marketing platform to enable truly responsive email design”.
If you want to reach a 42% wider audience and make more sales than I highly recommend you have a look at the following statistics:
- 82% of people use mobile phones to check their email (Google – “The Mobile Movement”)
- 42% of subscribers delete emails that don’t display correctly on mobile phones (GetResponse Study – August 2013)
- 41% of all emails are opened on a mobile device (GetResponse Study – August 2013)
- 34% of consumers have made a purchase on their smartphones at least once (IDC Financial Insights 2012)
Considering the stats above, isn’t it insane to know that only 25% of marketers optimize their email for mobile? (according to eConsultancy Email Marketing Census 2013)
New Responsive Email Design from GetResponse
So, if you are using GetResponse you’ll be able to create responsive emails directly from your Email Creator. There is no coding needed and you don’t have to create 2 different versions for mobile and desktop. Everything is available in the ‘creator’.
Whether you opt for a ready-to-use email template inside GetResponse or create your own template from scratch it will display great on all mobile devices. To see how the email or newsletter will display once you send it out, simply turn on the real-time Mobile Preview.
The Mobile Preview is located at the top right corner of your Email Creator. To see this feature in action have a look at the following image to the right.
To see the Mobile Preview in action have a look at the following image.
One more thing…
You don’t have to create an email or newsletter with a single column. You can use as many columns as you like and desire. The software will turn the layout automatically into one column to display it correctly on mobile devices. Images stay large and clear.
Ready to leapfrog your competition with a new responsive email design?