Halloween means big business for retailers & Co. around the globe. Marketers worldwide are looking for ways to “Halloween-ize” their promotions, ad campains and efforts on social media. Overall a perfect time to increase the impact of your marketing by applying some simple best practices.
Halloween Special 2013 – Having Fun with A Scary Snowman
I hope you had some fun with Mr. Scary Snowman’s victims :). Now back to a few marketing tips you could use on social media.
Halloween Facebook marketing ideas
Halloween kicks-off the winter shopping season and festive period. According to Antavo‘s 2012 stats 30% more people entered promotion campaigns on Halloween. The average spend on costumes, candy, decor and services was $75.
So, how can you use your marketing knowledge and target your Facebook audience to boost profits?
Tip #1: Do a contest.
If you are looking for ways to increase the level of engagement on your Facebook fanpage and reach out to new fans, you might consider doing a contest. A photo contest is a great chance for fans to put on some fancy Halloween costumes and submit their funniest or best shots.
Have you thought of a video contest? Fans provide their scariest videos and your Facebook community votes for the most creative story.
Tip #2: Offer some cool sweepstake prizes.
Do a Halloween special edition of your video or audio series. Design a scary cover for your latest book or create a Halloween Pumpkin Special – this could be a cross-sell or up-sell, be creative.
3 Halloween Facebook facts ready to tweet
- 20x more searches on the word “PUMPKIN” every year in October.
- 65% of Facebook users age 25-35 plan to put on a costume.
- 20% of Facebook users intend to dress up their pets for Halloween.
Halloween Facebook ideas infographic
This infographic is courtesy of Antavo Viral Promotions and researched by Zsuszi Szabo.
How do you intend to make the most out of Halloween 2013? What marketing ideas and strategies have worked best for you so far? Look forward to your insights in the comments below.