How To Harness The Power Of Personal Branding Online

The world wide web has changed the way we communicate forever. Today, any individual can harness the power of the internet and build a strong presence online. In this blog post we’ll have a look at some tips for effective personal branding online.

One of the main benefits of the internet is the fact that you literally have the power to publish, promote and engage with everybody on this planet without having to pay advertising agencies for publicity.

If you are passionate and hungry to put your message out to the world, and if you’re willing to take the time to understand how online marketing works you can go from zero to hero. Two great examples are Frank Kern and John Reese who started their internet ventures more than 10 years ago. Today, they are two of the most successful internet marketers in the world. But it wasn’t always like that.

Before I share a great infographic on how to increase your personal branding online, let’s have a look at the following interview with Frank Kern, John Reese and Anthony Robbins. The topic of this amazing conversation is: “Why do so many people never take action”. What does this interview has to do with personal branding? Well, here’s the deal: if you learn about the internet but never put things into action, you’ll never be able to build a strong online presence and make your brand stand out from the crowd.

Take action & build your personal branding online

Source: Tony Robbins, YouTube

You might not want to become the next Frank Kern or John Reese, and that is perfectly fine… but you can still use the social web to inspire and add value to the lives of other people, and ultimately create a better life for yourself and your loved ones.

So, how can you build your online presence?

The key is to take action and START. Don’t wait for things to be perfect. Just take the first step.

Build a website and start your own blog. Define your target audience and share your content on the social sites where they are most active. Engage with your audience. Ask for their feedback. Find out what their biggest challenges are and create blogs posts (aka topics) around these issues.

5 Tips for creating a powerful personal brand online

These tips work very well for building a strong company brand too…

  1. Authenticity: Discover your differentiating factors. Focus on your magic power and build your brand on your true strengths.
  2. Define your audience: Find the pain points of your target audience and provide genuine solutions tailored to their specific needs.
  3. Focus: Blurry brands languish. Focus on those you want to influence.
  4. Network: Connect with leaders in your industry and build strong relationships.
  5. Questions: Ask questions. Ask customers for their feedback and listen closely.

What about you?

Are you ready to start your own blog and create a strong personal branding online? What social networks would you use to engage with your audience?

Image: Canva