A couple of weeks ago Chris Brogan, the publisher of Owner magazine was interviewed by JJ Ramberg at MSNBC’s Your Business show where he talked about the power of being unique and not trying to force yourself to fit an entrepreneurial mold.
MSNBC’s Your Business is a weekly program that features successful entrepreneurs and small business owners, sharing their strategies to improving and growing a business. The last interview I posted on my blog was with Seth Godin talking about some boneheaded marketing blunders that occur in the entrepreneurial community.
Back to Chris Brogan and his interview session on Your Business. If you were discouraged by your peer group telling you that there’s only one way to operate in the business world, this is your wake up call. There are several ways to operate in the business world and successful entrepreneurs like Richard Branson have proven it time and time again. Being unique is an asset.
In the video below Chris tells us how being different can attract numerous opportunities. It’s time to play to your uniqueness. Enjoy.
How To Succeed In Business By Being Unique
Short Recap Of The Main Points
- Being unique is very powerful if you know how to make the most of it.
- Use your differences to attract opportunities.
- A lot of entrepreneurs start as misfits and weirdos but end up after several years listening to MBA’s and other people with “lots of knowledge” to shave off all those ruff edges and be pulled back from what they once used to be — weirdos and misfits.
- Business is belonging: It’s about how you choose to work with the tribe that you believe is part of your community.
- Share the passion not just the product: The passion is what drives people to do what they are doing.
- Look for self-identification: The easiest and best people to sell to are the ones who identify as “I’m the type of person who….”
- Make your buyer the hero: Always tell the story about “them” and make it about how successful “they” are. Tell your buyer’s story, not yours.
- You can be a weirdo if you have a business sense. If you don’t have a business sense, take some advice but try your way first. Learn from failure because failures are our best teachers.
Your uniqueness is an asset. It’s a powerful weapon if you know how to use it. This reminds me of one of Abraham Lincoln’s quotes: “Every man is born an original, but sadly, most men die copies.”
I encourage you to stay true to yourself. Every human being has its own set of unique talents and gifts. Discover your uniqueness and unleash it. Play to your strengths.
How do you use your uniqueness in business? Wherein lies the beauty of being unique?