You want to know how to boost your own product marketing strategy? Here’s the answer in three simple words: START WITH WHY!
The author Simon Sinek popularized the concept of “the golden circle” explaining how the most successful leaders and organizations inspire people to take action. It all starts with understanding the driving force behind every human being; this happens by asking “Why?”.
Why do certain organizations thrive while others barely survive? Why do people absorb the words of certain leaders while others barely manage to touch a single soul?
This question is best answered by one of the most successful companies in the world – Apple. Checkout the latest Apple ad and you’ll understand the reasons behind asking the powerful question “WHY?”…
“If You Don’t Understand People, You Don’t Understand Business.” – Simon Sinek
Here’s what LifeHealthPRO had to say recently about
adopting successful marketing methods and asking powerful questions when implementing a solid product marketing strategy…
There is one truth in marketing: Not everything works. Many businesses will give up almost immediately if a marketing strategy doesn’t succeed the way they expected it to. So, your seminar didn’t draw the number of people you hoped? Does that mean the entire thing was a failure? Are you willing to try some changes to achieve a better result? You may need to tailor a strategy to your industry, company or target market.Using another firm’s successful strategy can bring us close to success — but often not all the way there. […]
So, if you are not getting enough people to your seminar (for example), consider your message. One solution for successful marketing is to continually hone in on clear and concise messaging that your target market will find compelling. In the case of the seminar, your invitation should clearly answer the following questions:
- “Why attend?”
- “Why this seminar?”
- “Why now?”
- “Why your company?”
Isn’t it interesting that all four questions start with ‘Why‘…
If you want to increase your online sales and boost your Google branding, you’ll need to ask yourself some serious ‘Why’-questions. These will help you better understand your target audience and ultimately your own business.
- Why should people come to your website in the first place?
- Why should they trust your company and buy your products?
- Why are you different from your competitors?
Why is it a good idea to constantly improve your product marketing strategy?