How often are you posting information on your Facebook fanpage? Are you one of those people who love to ‘Over-Facebook’? Or, do you have a separate marketing strategy plan for all your social media activities?
Facebook Marketing is a very powerful tool and if used accordingly it will help you boost your business. Getting into the depths of Facebook and creating a strategic plan is definitely a must. How else will you be able to leverage this amazing platform?
Here’s what Business 2 Community has to say about Facebook Marketing…
Contrary to popular belief, marketing on Facebook still follows the same rules and tips of any other type of online marketing. The social network of over one billion active users worldwide is the undisputed king of the social networks and luckily for you, buyer personas and demographics still play a big part in Facebook marketing. […]
What’s the most popular types of content on Facebook? The most shared types of content happen to be images and video, though written content like news and online articles also have a high engagement and sharing likelihood, too. Facebook marketing relies heavily on social media content, but, it’s going to be different for each brand.
Diversifying content is always good, but striking that “perfect” spot with your audience will mean being able to experiment with all sorts of content. Sometimes an audience might engage more with a picture than a video, or share an article more than an infographic. Analyzing that data is easy enough through Facebook, fortunately.
Note: you will need at least 30 people to Like your page for such analytics.
When it comes to sharing content on Facebook you will have to make sure you include the insights below into you marketing strategy plan…
We all know that one person who just doesn’t know when it stop on Facebook. They update in the morning, in the afternoon, at night, during the weekends–all the time! Over sharing on a personal page on Facebook can be easily avoided, but when a business over shares it can have serious repercussions. But, what is considered too much? How about too little?
An automated schedule can help to ensure everything is read and engaged with, but finding out how much is “just right” is up entirely to your audience. Ideally, four or five posts a day is good enough, though. Weekends are said to be great for sharing, but the weekdays are better for engagement and customer relationship management. Just remember not to neglect your Facebook for weeks on end!
10 Tips to instantly improve your Facebook marketing strategy plan:
1. Mix up your content: Make sure you include videos and images; don’t focus solely on business information.
2. Be informal: People want to ‘feel’ you.
3. Use images.
4. Don’t Over-Facebook: make sure the content is engaging.
5. Show the human side of your business.
6. Give away FREE stuff. People love gifts.
7. Don’t ignore people; respond to questions fast and communicate on a regular basis.
8. Create Facebook Ads to test your products.
9. Get to know and understand your target audience better: Facebook Ads can help you out big time.
10. Contribute and improve your prospects and clients lives without expecting something immediate in return. It’s all about giving first.
What does your Facebook strategy look like? Do you have a separate marketing strategy plan for social media and/ or Facebook? Feel free to share and comment.